MARKET OVERVIEW
The global video wall industry registered a market revenue of US$14.283 billion in 2019 and is projected to reach US$18.398 billion in 2025, with a CAGR of 4.31% during 2020-2025. Asia-Pacific is one of the fastest-growing and most innovative markets, mainly due to changing consumer preferences and market innovation.
Three factors fuel the growth of the video walls industry.
- Rise in large-scale marketing campaigns
- Increase in virtual events
- Increase in demand for interactive digital content and augmented reality
With the growing need for digital media and the emergence of Digital Out-Of-Home (DOOH) advertising, the video walls market is well poised for growth.
Watch the video below to discover how video walls create an impact for businesses.
GLOBAL BRANDS LEVERAGE VIDEO WALLS
Many businesses across industries — from retail and grocery to healthcare and transportation — are using digital signage video walls to attract more attention and create stellar customer experiences.
For instance, in January 2020, a newly launched Apple store in Stamford installed a video wall to attract more customers to their stores. Meanwhile, large format retail brand Globus integrated video walls and other digital interfaces inside their stores to reboot their digital identity.
In the healthcare arena, Pantai hospital in Kuala Lumpur installed a video wall to serve primarily as a digital doctor directory. Airports around the world are also leveraging video walls to deliver relevant visual content to passengers. For example, Orlando International Airport installed a 700-display video wall that delivers cinematic video content and automatically updated flight information. These video wall use cases show the benefits of video walls across industries to introduce real-time, relevant information into the on-premise customer journey.
5 BENEFITS OF VIDEO WALLS
Here are a few consistent benefits of video walls.
Attract customers: Showcase products with stunning visuals to captivate attention, stimulate purchase desire and entice customers to enter the store.
Enhance the customer experience: Inform, inspire and entertain. Increase engagement and create opportunities for customer interaction.
Dynamic content: Video wall content can be easily updated in real-time. Large scale video walls allow businesses to decorate for any season by simply changing the content on display.
Create a modern brand image: Video walls add a modern and futuristic touch and impress customers with superior visuals.
Deliver a “wow” factor: Create a strong impression with high impact visuals and videos.
Transform your business with Scala
Scala partners with brands across many industries to transform their customer experience with smart marketing technology and digital signage. Leverage video walls to enhance your digital experience today. Find out more here.
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Esther Chew is the Sr. Manager – Corp Comm & Marketing at STRATACACHE Asia-Pacific and is responsible for developing and implementing the internal and external communications strategy and programmes across Asia-Pacific. She drives the company’s corporate image and brand messaging through integrated and strategic communications leveraging various platforms such as executive communication, client communication, digital marketing, media relations and B2B events.