The global fast food and quick service restaurant market size was valued at USD 257.19 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 5.1% from 2020 to 2027. In Asia-Pacific, the fast food industry is expected to hit USD 205.2 billion in 2026, with a CAGR of 5.4%.
Convenience, good taste, and economics in terms of both time and money are key factors fuelling the growth of this market. Fast food companies are also tailoring menus and store concepts in the flavour of purchaser inclinations, offering convenient take-out and delivery options, drive-thrus, self-ordering and personalisation.
Fast food restaurants today are leveraging innovative technologies to enhance the restaurant experience, increase customer satisfaction and drive sales.
Watch the video below to see how four digital technologies can help quick service restaurants build superior dining experiences.
Digital Ordering
Digital kiosks offer a personalised and interactive experience by enabling customers to explore the menu and place their orders at their own pace. This gives customers control over their orders and minimises errors in orders, streamlines the ordering process, and reduces queues, creating a frictionless and more enjoyable dining experience.
In-store Digital Signage
Digital menu boards are aesthetically attractive and offer a range of advantages compared to their traditional counterparts.
Firstly, digital menu boards bring menus to life by featuring menu items with eye-catching images and videos. They enable restaurant owners to update menu items and prices in a few clicks and allow central management of screens in diverse locations. In addition, digital menu boards can be easily customised to reinforce branding.
Contactless Payments
The contactless payment market in Asia-Pacific region is predicted to grow at a CAGR rate of 16% in the upcoming years (2021-2026). In-store digital signage can be integrated with POS systems to facilitate contactless payment and enhance customer experiences. New payment options like QR codes, payment links, and Buy Now Pay Later options offer added convenience and minimise queues.
Business Intelligence
Meaningful data and analytics can assist restaurants and QSRs in predicting customer choices and offering personalised services. For instance, business intelligence data can help identify the menu items that customers like, along with their satisfaction levels. Restaurant owners can also gain insights into their peak times and productivity levels.
Scala Offers Bespoke Solutions for Restaurants
Scala offers bespoke solutions for restaurants to accommodate unique business needs and help them deliver exceptional customer experiences. Global restaurant brands such as Wendy’s and Panos trust Scala.
Click here to find out how Scala can help you leverage digital signage to transform your restaurant.
Jasdeep Kohli, Vice President Marketing – APAC at STRATACACHE, leads the spectrum of marketing initiatives across the Asia-Pacific region, covering customer engagement & product marketing, digital and social media marketing, branding & public relations. With extensive cross disciplinary expertise in marketing, branding and management, he has been a key driver in promoting STRATACACHE as a thought leader and extending its brand presence in APAC.