Scala Logo

STRATACACHE Announces
Strategic Technology Partnership
with Hakuhodo DY Holdings to
Drive Digital Transformation
and Enhance In-Store Retail
Engagement Experiences

Scala CMS
Dayton, Ohio, US—January 13, 2020—Leading global marketing technology solutions provider STRATACACHE today announced a strategic technology partnership with Hakuhodo DY Holdings, a well-established international marketing, advertising and communications company based in Japan, to jointly develop innovative customer engagement experiences to influence shopper behavior and drive digital transformation.

This partnership comes in the midst of a retail evolution driven by shifting consumer demands, which is seeing more brands and retailers recognizing the value of digital transformation, leveraging advanced marketing technologies to boost in-store sales.

The Hakuhodo DY Group Digital Location Media Business Center brings marketing methods which reflect how “everyday lives are changing as a result of digitalization and technology.” STRATACACHE’s complementary marketing technology offering includes a full in-house suite of marketing technology hardware, software and services to deliver scalable, personalized customer experiences. Through STRATACACHE’s in-house retail analytics platform, Walkbase, retailers are empowered to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction.

The collaborative partnership offers a unique combination of STRATACACHE’s digital technology solutions and Hakuhodo DY Holdings’s marketing technology capabilities. The groups will conceptualize, develop and test new consumer experience strategies and scalable transformative technology solutions, providing a competitive edge in rethinking retail experiences and revolutionizing experiential retail. Further, the two companies will research new methods to enhance path to purchase marketing and develop best-in-class solutions for retailers, manufacturers and media companies.

Manish Kumar, Managing Director & SVP-APAC of STRATACACHE, said, “This collaboration fits into our strategic regional growth plan, strengthens our continual efforts to better serve our customers and helps to capture the immense potential in Japan and the expansive APAC region.”

Chris Riegel, CEO of STRATACACHE, added, “At STRATACACHE, we create strategic partnerships to bring digital display, sensor, mobile and emerging technology to market, at scale. STRATACACHE strongly believes in technology innovation and adding value to the in-store experience our customers are delivering to their shoppers by continually enhancing our solution offering. This partnership with Hakuhodo DY Group’s robust marketing and solid business networks make our partnership a clear win-win.”

“Through this partnership, STRATACACHE is unlocking marketing and media capabilities and the extensive customer base of one of the largest integrated marketing solutions companies in Japan. We’ve heavily invested in the Asia-Pacific region, which has shown steady growth financially as well as in the retail technology sector. We are proud to partner with Hakuhodo DY Group to bring STRATACACHE’s digital activation, personalized retail experiences and the power of in-store analytics to their client base,” said Chris Riegel, CEO of STRATACACHE.

Learn more about STRATACACHE at www.stratacache.com and more about Hakuhodo DY Holdings at https://www.hakuhodody-holdings.co.jp/english/.

About STRATACACHE
STRATACACHE delivers in-store retail experience transformation and exceptional customer journeys through a wide array of marketing technology. Our solutions enable retailers to learn deeply about their customers’ shopping preferences and behaviors, delivering targeted promotional or task-based messaging on any digital display. With 3 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary Marketing Technology solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family on Twitter @STRATACACHE or on Facebook.

Media Contacts:
Singapore:
STRATACACHE APAC HQ, Esther Chew, echew@stratacache.com
Japan:
SCALA K.K., Takuma Takahashi, takuma.takahashi@scala.com, +81-3-6417-9645

Recent News

Related News

Scala Unveils Two New Transportation Solutions at Infocomm India 2022

SINGAPORE — September 5, 2022 — Scala, the global leader in digital signage and marketing technology….

Scala makes its debut at GITEX Global in Dubai next month

London — September 5, 2022 — Scala, the international marketing technology company….

Scala Announces the Release of Flagship Digital Signage Platform Scala Enterprise 12.70

MALVERN, PA, US—June 2, 2022—Scala today announced the latest release of its flagship digital signage….

Scala to Demonstrate Full Range of Digital Signage Hardware and Solutions at Infocomm 2022

MALVERN, PA, US—June 1, 2022—Scala today announced next-gen digital signage hardware and solutions….

Scala Asia-Pacific Appoints PCI China as Master Distributor in China

Singapore, 20 May 2022 – Scala Asia-Pacific today announced the appointment of PCI China….

Scala Attends EuroCIS 2022 with a Suite of Scalable Retail Solutions

London — May 19, 2022 — Marketing technology company, Scala, is set to appear at EuroCIS 2022 with a variety….

Scala Takes Innovative Integrated Marketing Technology to Barcelona for ISE 2022

Scala Takes Innovative Integrated Marketing Technology to Barcelona for ISE 2022….

Scala Brings Solutions to Gain Insight and Build Business to The Retail Technology Show

London, April 5, 2022 – Leading marketing technology company Scala is bringing a suite of digital solutions….

Scala Launches Scent Screens to Enhance the Customer Experience

We hope you enjoyed our April Fools’ press release. Sadly we aren’t able to offer SMELI….

Scala Asia-Pacific Named “Best Digital Signage Solutions Provider 2022” at Singapore Business Awards

SINGAPORE, 3 March 2022 — Scala Asia-Pacific (APAC), the region’s leading digital signage….

Get In Touch

Term 1

Term 2