Scala Logo

Basic-Fit Extends European

Reach of ‘‘Virtual Fitness’’

Digital Signage Network

Scala CMS

SITTARD, The Netherlands — 21 July 2020 — Scala is driving the expansion of Basic-Fit, the largest budget fitness club chain in Europe, by creating and powering a “Virtual Fitness Experience” in more than 800 locations across the Netherlands, Belgium, Luxembourg, France and Spain. Designed and engineered by Scala Partner First Impression, the complete, scalable solution includes an HD video wall, powerful sound and DMX lighting systems.

The Virtual Fitness Experience offers live, virtual group lessons to provide an immersive exercise experience and uses Scala software to manage complex playlists centralized in a single environment for five countries. First Impression designed a complete solution that consists of an LED video wall, a powerful sound system and a colorful LED lighting set. With this equipment, any room is transformed into an immersive fitness experience. The virtual lessons, including audio and lighting control system scripts (DMX), are all managed and distributed by over 2300 Scala players. To save power and reduce costs, the system is designed to only be active during designated times. With an average of eight displays per club, members see updated class schedules, current weather and news, and inspirational fitness content.

“The availability of narrowcasting information screens and of virtual group lessons means Basic-Fit can offer optimum services and information to its customers, providing a full range of sports with minimal staffing, which results in lower subscription fees,” said Harry Horn, GM EMEA & VP Marketing Global of Scala.

“Thanks to the flexibility of the Scala platform, we were able to fulfill all of our current requirements with a system that is future proof by being able to add more features as we move forward,” said Koen Wouters CIO at First Impression.

Learn more at:

About Scala
Scala solutions deliver engaging retail experiences by connecting networks of digital signs, kiosks, mobile devices, websites and Internet-connected devices. Scala, a STRATACACHE company, provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of shopping experiences while retaining the flexibility to rapidly adapt to local business conditions and preferences of customers in the store. With 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, yet infinitely customizable. Scala has US-based headquarters near Philadelphia, PA and EMEA headquarters in the Netherlands, and has offices in 28 countries, clients in over 100 countries and support for 20+ languages in the platform.

Recent News

Related News

Scala Unveils Two New Transportation Solutions at Infocomm India 2022

SINGAPORE — September 5, 2022 — Scala, the global leader in digital signage and marketing technology….

Scala makes its debut at GITEX Global in Dubai next month

London — September 5, 2022 — Scala, the international marketing technology company….

Scala Announces the Release of Flagship Digital Signage Platform Scala Enterprise 12.70

MALVERN, PA, US—June 2, 2022—Scala today announced the latest release of its flagship digital signage….

Scala to Demonstrate Full Range of Digital Signage Hardware and Solutions at Infocomm 2022

MALVERN, PA, US—June 1, 2022—Scala today announced next-gen digital signage hardware and solutions….

Scala Asia-Pacific Appoints PCI China as Master Distributor in China

Singapore, 20 May 2022 – Scala Asia-Pacific today announced the appointment of PCI China….

Scala Attends EuroCIS 2022 with a Suite of Scalable Retail Solutions

London — May 19, 2022 — Marketing technology company, Scala, is set to appear at EuroCIS 2022 with a variety….

Scala Takes Innovative Integrated Marketing Technology to Barcelona for ISE 2022

Scala Takes Innovative Integrated Marketing Technology to Barcelona for ISE 2022….

Scala Brings Solutions to Gain Insight and Build Business to The Retail Technology Show

London, April 5, 2022 – Leading marketing technology company Scala is bringing a suite of digital solutions….

Scala Launches Scent Screens to Enhance the Customer Experience

We hope you enjoyed our April Fools’ press release. Sadly we aren’t able to offer SMELI….

Scala Asia-Pacific Named “Best Digital Signage Solutions Provider 2022” at Singapore Business Awards

SINGAPORE, 3 March 2022 — Scala Asia-Pacific (APAC), the region’s leading digital signage….

Get In Touch

Term 1

Term 2