Scala Showcases Marketing Technology Solutions at Beijing InfoComm China 2021

Singapore, 20 July 2021 – Scala will be partnering with its solutions partner in China, Shanghai Prime Connections AV Science & Technology Co. Ltd, to showcase cutting edge marketing technology solutions that deliver exceptional customer experiences atBeijing InfoComm China 2021. This is one of the most highly anticipated fixtures in China’s calendar of technology events, which drew over 30,000 visitors in 2020. The exhibition will be held at the China National Convention Centre from 21-23 July 2021.

Beijing InfoComm China 2021 features a dual platform hybrid experience and offers the best of both the physical and virtual worlds – a seamless fusion of in-person, tradeshow physical interaction with AI-powered virtual engagement.

Scala, part of the STRATACACHE family of marketing technology companies, will be showcasing its comprehensive product range and latest solutions to industry experts, customers and other stakeholders, at booth # ER3-01 in Pavilion E.

Full Solution Offering Software, Hardware, Services and Global Delivery Capability

Scala’s in-house full solution offering includes: a flexible, intuitive platform for designing, managing and deploying digital content; a global professional services team with an extensive portfolio of skills; as well as a full range of Scala- and STRATACACHE- branded hardware including media players, commercial-grade tablets, ruggedized outdoor displays, sensors and content acceleration devices.

LINQ All-in-one Intelligent Tablets

Developed and built by customer engagement experts, LINQ tablets match powerful performance with a sturdy design to deliver best-of-class immersive digital experiences. LINQ tablets are designed to withstand continuous commercial use in any demanding high-volume environment, and are optimized for fixed applications such as point of sale (POS), digital catalogues, digital signage, self-service kiosks and interactive guided selling solutions.

Solutions & Case Study Videos

Specially curated videos of Scala’s latest solutions, such as LINQ tablets and Scala Software-as-a-Service (SaaS), will be featured to offer a rich, visually engaging medium to inform visitors/prospects about the capabilities and benefitsof Scala’s solutions.

Prominent case studies (for example: Hunkemoller) will also be screened to illustrate how Scala has helped renowned brands to transform the shopping experience, increase customer engagement and drive sales.

Furthermore, a beauty digital concept store video render will be exhibited to give visitors/prospects a detailed, realistic and immersive illustration of how Scala solutions can be utilised to create an unparalleled customer instore experience at a beauty outlet.

About Scala
Scala, a STRATACACHE company, partners with brands across many industries to help transform their customer experience with smart marketing technology and digital signage.

Scala provides the platform to easily create and centrally manage deployment of digital experiences, while retaining the flexibility to adapt to local business conditions and audience preferences in real time.

With 30 years’ experience, Scala is well-known for its innovation and leveraging best-of-breed technologies to create solutions that are easy-to-use, flexible and infinitely customizable.

With its global headquarters in Malvern, Philadelphia, Scala has 28 offices across the globe. Its worldwide network of partners and developers spanning more than 100 countries drive over 3.1 million digital screens globally.

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