Scala Launches Scent Screens to Enhance the Customer Experience

We hope you enjoyed our April Fools’ press release. Sadly we aren’t able to offer SMELI Pixel technology quite yet but we are always interested in creating innovative integrations and have used scent in a few of our previous projects.

To experience the latest Scala solutions for yourself and learn how Scala technology is transforming the ways customers interact with brands come to stand 6G58 at The Retail Technology Show taking place at Olympia London, April 26 – 27.

If you can’t make it to The Retail Technology Show but would like to learn more about Scala, please get in touch using the red “contact us” button at the top of the page.

London, April 1, 2022 – Scala today announced their new Scent Screens Solutions, the latest revolutionary display technology from the innovative marketing technology company.

Using proprietary Synthetic Modicum Emitting Likeness Innovation (SMELI) pixel technology, Scala’s Scent Screens offer brands a compelling way to give customers an immersive in-store experience which has never been seen (or smelt) before.

“There is nothing fishy about the new SMELI pixel technology that has been developed by the Scala olfactory offices to take digital displays to the next level,” said Harry Horn, General Manager EMEA, Scala. “Scent is such an important sense and one that up to now, has been largely underutilized by brands. The new Scent Screens Solution means that brands now have a unique opportunity to give their customers a captivating in-store experience – whether it is that new car smell from a screen showing customization options in a car showroom, the aroma of a fresh burger or fries from a drive-through menu board, or a whiff of Ronaldo as part of a display for football boots, the SMELI technology offered by Scala through the Scent Screens Solution takes displays to the next level, expanding customer experiences for brands of all types.”

Customers can unlock the SMELI scents from the Scala Scent Screens by either tapping the enhanced objects on screen with their finger or nose. SMELI scents can also be unlocked using a QR code and the customer’s personal device.

Brands interested in finding out more about the Scent Screens or to set up a meeting in Scala’s newly opened olfactory offices should get in touch with the Scala team.

About Scala
With 30 years of experience entertaining, informing and educating audiences, Scala, a STRATACACHE company, is known globally for innovation and leveraging emerging technologies to create award-winning solutions that are infinitely customizable. Scala solutions allow you to create audience engagement experiences by connecting networks of digital signs, kiosks, websites, mobile and internet-connected devices. Scala provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of these digital experiences, while retaining the flexibility to rapidly adapt to local business conditions and audience preferences in real time. Headquartered near Philadelphia, PA with a European head office in Sittard, Netherlands, Scala’s network of partners and developers located in more than 90 countries drives more than 500,000 screens worldwide.

For more information, images or interviews please contact:
Kate Dickson
Communications Lead, EMEA and UK, Scala
T: +44 (0)7507 425 401
E: [email protected]

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