{"id":232186,"date":"2023-01-11T06:04:15","date_gmt":"2023-01-11T06:04:15","guid":{"rendered":"https:\/\/latamscalaprod.wpengine.com\/sg\/?p=232186"},"modified":"2023-06-12T06:37:36","modified_gmt":"2023-06-12T06:37:36","slug":"top-digital-signage-trends-to-watch-out-for-in-2023","status":"publish","type":"post","link":"https:\/\/latam.scala.com\/mx\/resources\/blogs\/top-digital-signage-trends-to-watch-out-for-in-2023\/","title":{"rendered":"Top Digital Signage Trends To Watch Out For In 2023"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”0px||3px|||” locked=”off” global_colors_info=”{}”][et_pb_row use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” _builder_version=”4.21.0″ _module_preset=”default” width=”100%” max_width=”100%” custom_margin=”0px||0px||true|false” custom_padding=”0px|||||” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”Montserrat||||||||” text_font_size=”1.2vw” header_font=”Montserrat|700|||||||” header_font_size=”2vw” header_2_font=”Montserrat|700|||||||” header_2_font_size=”2vw” background_image=”https:\/\/latam.scala.com\/mx\/wp-content\/uploads\/sites\/13\/2022\/11\/Blog-SG.jpg” width=”100%” max_width=”100%” height=”35vw” height_tablet=”75vw” height_phone=”74vw” height_last_edited=”on|desktop” custom_padding=”|55%||5%|false|false” hover_enabled=”0″ text_font_size_tablet=”0px” text_font_size_phone=”0px” text_font_size_last_edited=”on|tablet” header_font_size_tablet=”0px” header_font_size_phone=”0px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”0px” header_2_font_size_phone=”0px” header_2_font_size_last_edited=”on|phone” background_last_edited=”on|phone” background_image_tablet=”https:\/\/latam.scala.com\/mx\/wp-content\/uploads\/sites\/13\/2023\/03\/Blogs-mobile-img.png” background_image_phone=”https:\/\/latam.scala.com\/mx\/wp-content\/uploads\/sites\/13\/2023\/03\/Blogs-mobile-img.png” background_enable_image_tablet=”on” background_enable_image_phone=”on” custom_css_main_element=”display:flex;||align-items: center;” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Top Digital Signage Trends To Watch Out For In 2023<\/h1>\n

by Jasdeep Kohli[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” disabled_on=”off|off|on” _builder_version=”4.21.0″ _module_preset=”default” custom_margin_tablet=”” custom_margin_phone=”0px||0px||true|false” custom_margin_last_edited=”on|phone” custom_padding_tablet=”” custom_padding_phone=”20px||0px||false|false” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.20.0″ _module_preset=”default” custom_padding_tablet=”” custom_padding_phone=”0px||0px||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][et_pb_text content_tablet=”<\/p>\n

Top Digital Signage Trends To Watch Out For In 2023<\/h2>\n

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\nby Jasdeep Kohli” content_phone=”<\/p>\n

Top Digital Signage Trends To Watch Out For In 2023<\/h2>\n

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\nby Jasdeep Kohli” content_last_edited=”on|desktop” _builder_version=”4.21.0″ _module_preset=”default” text_font=”Montserrat|600|||||||” text_text_color=”#000000″ header_2_font=”Montserrat|700|||||||” header_2_text_align=”center” text_orientation=”center” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|phone” header_2_line_height_tablet=”” header_2_line_height_phone=”1.2em” header_2_line_height_last_edited=”on|phone” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Top Digital Signage Trends To Watch Out For In 2023<\/h2>\n

<\/span>
\nby Jasdeep Kohli[\/et_pb_text][et_pb_divider color=”#EE3235″ divider_weight=”8px” divider_weight_phone=”8px” divider_weight_last_edited=”off|phone” _builder_version=”4.20.0″ _module_preset=”default” vertical_offset=”-20px” width=”100px” width_tablet=”100px” width_phone=”150px” width_last_edited=”on|phone” module_alignment=”center” height=”6px” height_tablet=”6px” height_phone=”5px” height_last_edited=”on|phone” custom_margin=”||12px|||” module_alignment_tablet=”” module_alignment_phone=”center” module_alignment_last_edited=”on|phone” border_radii=”on|8px|8px|8px|8px” locked=”off” global_colors_info=”{%22gcid-e84cacc0-f1a1-4922-8cd2-ec9f45bb75c1%22:%91%22color%22%93}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”0px||||false|false” custom_padding_tablet=”0px||0px||false|false” custom_padding_phone=”0px||||false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.20.0″ _module_preset=”default” width=”90%” max_width=”2560px” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=”As we enter 2023, we look forward to all the exciting opportunities that lie ahead. New trends and ideas emerge every year in the world of design. How can these be applied to digital signage? Jasdeep Kohli, Vice President Marketing APAC reflects on the rise of digital signage trends and how these trends will influence the marketing evolution of businesses in Asia-Pacific.” content_phone=”As we enter 2023, we look forward to all the exciting opportunities that lie ahead. New trends and ideas emerge every year in the world of design. How can these be applied to digital signage? Jasdeep Kohli, Vice President Marketing APAC reflects on the rise of digital signage trends and how these trends will influence the marketing evolution of businesses in Asia-Pacific.” content_last_edited=”on|phone” disabled_on=”off|off|off” _builder_version=”4.19.1″ _module_preset=”default” text_font=”Montserrat|500|||||||” text_font_size=”20px” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_line_height=”1.3em” text_font_size_tablet=”16px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]As we enter 2023, we look forward to all the exciting opportunities that lie ahead. New trends and ideas emerge every year in the world of design. How can these be applied to digital signage? Jasdeep Kohli, Vice President Marketing APAC reflects on the rise of digital signage trends and how these trends will influence the marketing evolution of businesses in Asia-Pacific.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/latamscalaprod.wpengine.com\/sg\/wp-content\/uploads\/sites\/13\/2023\/01\/Image_All_11-01-2023_Top-Digital-Signage-Trends-of-2023.jpg” title_text=”Image_All_11-01-2023_Top Digital Signage Trends of 2023″ _builder_version=”4.19.1″ _module_preset=”default” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”center” module_alignment_tablet=”center” module_alignment_phone=”center” module_alignment_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”off|off|off” _builder_version=”4.19.1″ _module_preset=”default” width=”90%” max_width=”2560px” custom_margin=”||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=”<\/p>\n

Growth of Digital Signage Market in Asia-Pacific<\/h2>\n

According to Mordor Intelligence<\/a><\/span>, the Asia-Pacific Digital Signage market is expected to grow at a CAGR of 7.58% from 2021 to 2026. Key forces driving the market include the increased use of video walls and digital billboards for brand marketing in emerging markets such as India, Philippines, Vietnam, and developed countries such as Japan and China.<\/p>\n

Digital signage has been shown to significantly influence purchase decisions and improve communication. Organisations across many industries including government, healthcare, public transit and retail are turning to digital signage to better engage audiences and deliver targeted marketing.<\/p>\n

With that in mind, let\u2019s take a closer look at the top digital signage trends that are likely to take centre stage in 2023.<\/p>\n

Dark Mode<\/h2>\n

You have heard about dark mode for smartphones and tablets, but this trend has recently made waves in the digital signage industry as well. Dark mode is popular due to its low light emission, reduced energy consumption, and improved life span of gadgets. It is also believed dark mode minimises blue light exposure and eye strain.<\/p>\n

More businesses are demanding the ability to deliver adapted versions of their digital signage content, and a common request is to be able to trigger dark mode versions of designs based on the time of day or environmental lighting. For instance, screens may change from a light background to a dark background throughout the day, depending on light level.<\/p>\n

” content_phone=”<\/p>\n

Growth of Digital Signage Market in Asia-Pacific<\/h2>\n

According to Mordor Intelligence<\/a><\/span>, the Asia-Pacific Digital Signage market is expected to grow at a CAGR of 7.58% from 2021 to 2026. Key forces driving the market include the increased use of video walls and digital billboards for brand marketing in emerging markets such as India, Philippines, Vietnam, and developed countries such as Japan and China.<\/p>\n

Digital signage has been shown to significantly influence purchase decisions and improve communication. Organisations across many industries including government, healthcare, public transit and retail are turning to digital signage to better engage audiences and deliver targeted marketing.<\/p>\n

With that in mind, let\u2019s take a closer look at the top digital signage trends that are likely to take centre stage in 2023.<\/p>\n

Dark Mode<\/h2>\n

You have heard about dark mode for smartphones and tablets, but this trend has recently made waves in the digital signage industry as well. Dark mode is popular due to its low light emission, reduced energy consumption, and improved life span of gadgets. It is also believed dark mode minimises blue light exposure and eye strain.<\/p>\n

More businesses are demanding the ability to deliver adapted versions of their digital signage content, and a common request is to be able to trigger dark mode versions of designs based on the time of day or environmental lighting. For instance, screens may change from a light background to a dark background throughout the day, depending on light level.” content_last_edited=”on|phone” disabled_on=”off|off|off” _builder_version=”4.19.1″ _module_preset=”default” text_font=”Montserrat|500|||||||” text_font_size=”20px” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_line_height=”1.3em” text_font_size_tablet=”16px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Growth of Digital Signage Market in Asia-Pacific<\/h2>\n

According to Mordor Intelligence<\/a><\/span>, the Asia-Pacific Digital Signage market is expected to grow at a CAGR of 7.58% from 2021 to 2026. Key forces driving the market include the increased use of video walls and digital billboards for brand marketing in emerging markets such as India, Philippines, Vietnam, and developed countries such as Japan and China.<\/p>\n

Digital signage has been shown to significantly influence purchase decisions and improve communication. Organisations across many industries including government, healthcare, public transit and retail are turning to digital signage to better engage audiences and deliver targeted marketing.<\/p>\n

With that in mind, let\u2019s take a closer look at the top digital signage trends that are likely to take centre stage in 2023.<\/p>\n

Dark Mode<\/h2>\n

You have heard about dark mode for smartphones and tablets, but this trend has recently made waves in the digital signage industry as well. Dark mode is popular due to its low light emission, reduced energy consumption, and improved life span of gadgets. It is also believed dark mode minimises blue light exposure and eye strain.<\/p>\n

More businesses are demanding the ability to deliver adapted versions of their digital signage content, and a common request is to be able to trigger dark mode versions of designs based on the time of day or environmental lighting. For instance, screens may change from a light background to a dark background throughout the day, depending on light level.<\/p>\n

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3D Graphics & Motion<\/h2>\n

3D graphics provide depth to visuals that can’t be achieved with flat graphics. Further, 3D graphics enable you to create visuals that literally jump off your screen, which is important in an era where user experience is a priority.<\/p>\n

Motion is also a significant trend in design. An increasing amount of content is being viewed on digital platforms and static images can’t compete in a world filled with Tik Tok videos, Instagram reels, and YouTube content. Moving content commands greater attention, and even subtle movement can have a significant impact.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.19.1″ _module_preset=”default” width=”90%” max_width=”2560px” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/latamscalaprod.wpengine.com\/sg\/wp-content\/uploads\/sites\/13\/2023\/01\/BLOG-Image-3.jpg” title_text=”BLOG-Image-3″ show_bottom_space_tablet=”” show_bottom_space_phone=”” show_bottom_space_last_edited=”on|tablet” _builder_version=”4.19.1″ _module_preset=”default” width=”50%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” module_alignment=”center” custom_margin=”||||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|phone” module_alignment_tablet=”center” module_alignment_phone=”center” module_alignment_last_edited=”on|desktop” global_colors_info=”{}”][\/et_pb_image][et_pb_text disabled_on=”off|off|off” _builder_version=”4.19.1″ _module_preset=”default” text_font=”Montserrat|500|||||||” text_font_size=”20px” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_line_height=”1.3em” text_font_size_tablet=”16px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Trigger-based Personalised Content<\/h2>\n

Consumers today are increasingly looking for a personalised experience. Businesses and retailers are upping their game by providing customised content according to audience personas. A recent innovation in digital signage is data-triggered content, where the on-screen information changes based on conditional logic set up alongside data feeds.<\/p>\n

Take the example of a clothing retail store: trigger-based personalised content can be displayed on an in-store screen for the approaching shopper to see. This screen display can further be made interactive, allowing the shopper to view different colours and sizes of his\/her favourite apparel in real time by simply tapping the screen.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.19.1″ _module_preset=”default” width=”90%” max_width=”2560px” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text disabled_on=”off|off|off” _builder_version=”4.19.1″ _module_preset=”default” text_font=”Montserrat|500|||||||” text_font_size=”20px” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_line_height=”1.3em” text_font_size_tablet=”16px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Social Media Walls<\/h2>\n

Research shows that 73% <\/a><\/span>of shoppers say user-generated content (UGC) increases their purchasing confidence, while 63% of shoppers believe UGC creates a more authentic shopping experience.<\/p>\n

The impact and influence of social media cannot be underestimated. To connect with modern consumers, especially millennials and Gen-Z, retailers are capitalising on social media walls to create a modern and engaging in-store experience. A versatile social media wall allows the display of positive reviews and aggregation of content from specific hashtags, profiles and pages.<\/p>\n

Live Streaming<\/h2>\n

Live videos have taken the world by storm. According to a survey by the Interactive Advertising Bureau, 47% of live streaming video viewers worldwide are streaming more live video compared with a year ago. The live streaming industry is booming in China<\/a><\/span>, hitting 425 million users in 2018. That year, brands spent more than $90 billion on video content and this number is expected to rise<\/a><\/span> to more than $100 billion by 2023.<\/p>\n

Retail brands can cater to this appetite for of-the-moment content by live streaming videos of fashion shows or the latest product launches on in-store digital screens. In an education setting, mega LED screens at university or high school campuses can screen live sporting and cultural events to enable more students to participate.<\/p>\n

Integration of QR Codes in Digital Signage<\/h2>\n

QR codes offer a touchless solution and have become indispensable as the world continues to live with COVID-19. By eliminating the need to physically engage with touch-interactive digital signage, QR codes provide convenience and safety by allowing consumers to simply scan a code using their mobile device.<\/p>\n

Digital signage and QR codes are an obvious marriage, and there are several examples of how these two technologies work together to decrease the need for users to touch public surfaces:<\/p>\n