{"id":231825,"date":"2022-12-06T04:17:58","date_gmt":"2022-12-06T04:17:58","guid":{"rendered":"https:\/\/latamscalaprod.wpengine.com\/sg\/?p=231825"},"modified":"2023-06-12T06:48:45","modified_gmt":"2023-06-12T06:48:45","slug":"5-tips-to-get-ahead-this-christmas-with-digital-signage","status":"publish","type":"post","link":"https:\/\/latam.scala.com\/mx\/resources\/blogs\/5-tips-to-get-ahead-this-christmas-with-digital-signage\/","title":{"rendered":"5 Tips to Get Ahead This Christmas with Digital Signage"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||3px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px|||||&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_font_size=&#8221;1.2vw&#8221; header_font=&#8221;Montserrat|700|||||||&#8221; header_font_size=&#8221;2vw&#8221; header_2_font=&#8221;Montserrat|700|||||||&#8221; header_2_font_size=&#8221;2vw&#8221; background_image=&#8221;https:\/\/latam.scala.com\/mx\/wp-content\/uploads\/sites\/13\/2022\/11\/Blog-SG.jpg&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; height=&#8221;35vw&#8221; height_tablet=&#8221;75vw&#8221; height_phone=&#8221;74vw&#8221; height_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;|55%||5%|false|false&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;0px&#8221; text_font_size_phone=&#8221;0px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; header_font_size_tablet=&#8221;0px&#8221; header_font_size_phone=&#8221;0px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;0px&#8221; header_2_font_size_phone=&#8221;0px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; background_last_edited=&#8221;on|phone&#8221; background_image_tablet=&#8221;https:\/\/latam.scala.com\/mx\/wp-content\/uploads\/sites\/13\/2023\/03\/Blogs-mobile-img.png&#8221; background_image_phone=&#8221;https:\/\/latam.scala.com\/mx\/wp-content\/uploads\/sites\/13\/2023\/03\/Blogs-mobile-img.png&#8221; background_enable_image_tablet=&#8221;on&#8221; background_enable_image_phone=&#8221;on&#8221; custom_css_main_element=&#8221;display:flex;||align-items: center;&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h1>5 Tips to Get Ahead This Christmas with Digital Signage<\/h1>\n<p>by Scala Team[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||0px||true|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;20px||0px||false|false&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px||0px||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|600|||||||&#8221; text_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|700|||||||&#8221; header_2_text_align=&#8221;center&#8221; text_orientation=&#8221;center&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;20px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;&#8221; header_2_line_height_phone=&#8221;1.2em&#8221; header_2_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2 class=\"text\">5 Tips to Get Ahead This Christmas with Digital Signage<\/h2>\n<p><span><\/span><br \/>by Scala Team<\/p>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#EE3235&#8243; divider_weight=&#8221;8px&#8221; divider_weight_phone=&#8221;8px&#8221; divider_weight_last_edited=&#8221;off|phone&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; vertical_offset=&#8221;-20px&#8221; width=&#8221;100px&#8221; width_tablet=&#8221;100px&#8221; width_phone=&#8221;150px&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; height=&#8221;6px&#8221; height_tablet=&#8221;6px&#8221; height_phone=&#8221;5px&#8221; height_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||12px|||&#8221; module_alignment_tablet=&#8221;&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-e84cacc0-f1a1-4922-8cd2-ec9f45bb75c1%22:%91%22color%22%93}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||||false|false&#8221; custom_padding_tablet=&#8221;0px||0px||false|false&#8221; custom_padding_phone=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;2560px&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text content_last_edited=&#8221;off|tablet&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.19.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|500|||||||&#8221; text_font_size=&#8221;20px&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]The Christmas season is just around the corner! During this festive season, Asian shoppers are expected to dramatically increase their spending, begin purchasing earlier, and combine online product research with brick-and-mortar purchases, requiring marketers to adjust their campaigns accordingly.<\/p>\n<p>According to new research from <a style=\"color: #ff0000;\" href=\"https:\/\/www.brandinginasia.com\/consumers-in-asia-set-to-spend-more-shop-earlier-research-their-purchases-this-christmas\/\" target=\"_blank\" rel=\"noopener noreferrer\">MiQ Asia Pacific<\/a>, six out of ten shoppers in India, China, and Southeast Asia are anticipating higher holiday spending in 2022. This holiday season is an opportune time for business owners to attract more customers, boost sales, and scale their business.<\/p>\n<p>What strategies should business owners adopt to stand out from the crowd and gain maximum visibility for their business? Bring in: Christmas digital signage.[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/latamscalaprod.wpengine.com\/sg\/wp-content\/uploads\/sites\/13\/2022\/12\/Christmas-with-Digital-Signage.jpg&#8221; alt=&#8221;Christmas Digital Signage&#8221; title_text=&#8221;Christmas with Digital Signage&#8221; _builder_version=&#8221;4.19.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.19.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;2560px&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text content_tablet=&#8221;<\/p>\n<h2>How smart queue management improves customer satisfaction<\/h2>\n<p>With long queues being one of the biggest causes of customer dissatisfaction, a QSR queue management system has become an essential tool for every restaurant, cafe, and QSR. With Scala Queue Management System (QMS), restaurants and cafes can improve efficiency and service speed, better manage lines, reduce perceived wait time and keep customers informed of their place in the queue.<\/p>\n<p>A restaurant queue management system greatly improves overall customer satisfaction by:<\/p>\n<ul>\n<li>reducing perceived wait time<\/li>\n<li>assigning queue numbers and keeping customers informed of their place in the queue<\/li>\n<li>removing the need to stand in line for long periods by offering virtual queueing and mobile alerts<\/li>\n<li>improving restaurant efficiency and service speed<\/li>\n<\/ul>\n<p>&#8221; content_phone=&#8221;<\/p>\n<h2>How smart queue management improves customer satisfaction<\/h2>\n<p>With long queues being one of the biggest causes of customer dissatisfaction, a QSR queue management system has become an essential tool for every restaurant, cafe, and QSR. With Scala Queue Management System (QMS), restaurants and cafes can improve efficiency and service speed, better manage lines, reduce perceived wait time and keep customers informed of their place in the queue.<\/p>\n<p>A restaurant queue management system greatly improves overall customer satisfaction by:<\/p>\n<ul>\n<li>reducing perceived wait time<\/li>\n<li>assigning queue numbers and keeping customers informed of their place in the queue<\/li>\n<li>removing the need to stand in line for long periods by offering virtual queueing and mobile alerts<\/li>\n<li>improving restaurant efficiency and service speed<\/li>\n<\/ul>\n<p>&#8221; content_last_edited=&#8221;off|phone&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.19.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|500|||||||&#8221; text_font_size=&#8221;20px&#8221; header_2_font=&#8221;|700|||||||&#8221; header_2_line_height=&#8221;1.3em&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_line_height_tablet=&#8221;&#8221; header_line_height_phone=&#8221;&#8221; header_line_height_last_edited=&#8221;on|tablet&#8221; header_2_line_height_tablet=&#8221;1.3em&#8221; header_2_line_height_phone=&#8221;1.3em&#8221; header_2_line_height_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221;]The following tips will help you get started with digital signage this Christmas:[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;2560px&#8221; custom_padding=&#8221;0px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text content_tablet=&#8221;<\/p>\n<h2>1. Increase visibility<\/h2>\n<p>Research by A.T. Kearney indicates that \u201c40 percent of consumers spend more money than they had planned in stores, while only 25 percent reported online impulse shopping.\u201d This shows that brick-and-mortar stores have more control over customers\u2019 shopping experiences compared with e-tailers.<\/p>\n<p>Attract attention and increase footfall with retail digital signage such as window displays and video walls. Showcase the latest Christmas collection or feature the hottest deals! Get more eyeballs to your display with eye-catching videos and engaging content that inform and entertain.&#8221; content_phone=&#8221;<\/p>\n<h2>1. Increase visibility<\/h2>\n<p>Research by A.T. Kearney indicates that \u201c40 percent of consumers spend more money than they had planned in stores, while only 25 percent reported online impulse shopping.\u201d This shows that brick-and-mortar stores have more control over customers\u2019 shopping experiences compared with e-tailers.<\/p>\n<p>Attract attention and increase footfall with retail digital signage such as window displays and video walls. Showcase the latest Christmas collection or feature the hottest deals! Get more eyeballs to your display with eye-catching videos and engaging content that inform and entertain.&#8221; content_last_edited=&#8221;on|phone&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.19.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_font_size=&#8221;20px&#8221; header_font=&#8221;Montserrat|700|||||||&#8221; header_font_size=&#8221;26px&#8221; header_2_font=&#8221;|700|||||||&#8221; header_2_line_height=&#8221;1.3em&#8221; header_3_font=&#8221;|700|||||||&#8221; custom_margin=&#8221;||||false|false&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;24px&#8221; header_font_size_phone=&#8221;20px&#8221; header_font_size_last_edited=&#8221;on|tablet&#8221; header_line_height_tablet=&#8221;&#8221; header_line_height_phone=&#8221;1em&#8221; header_line_height_last_edited=&#8221;on|phone&#8221; header_2_line_height_phone=&#8221;1.3em&#8221; header_2_line_height_last_edited=&#8221;off|tablet&#8221; header_3_font_size_tablet=&#8221;&#8221; header_3_font_size_phone=&#8221;16px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>1. Increase visibility<\/h2>\n<p>Research by A.T. Kearney indicates that \u201c40 percent of consumers spend more money than they had planned in stores, while only 25 percent reported online impulse shopping.\u201d This shows that brick-and-mortar stores have more control over customers\u2019 shopping experiences compared with e-tailers.<\/p>\n<p>Attract attention and increase footfall with retail digital signage such as window displays and video walls. Showcase the latest Christmas collection or feature the hottest deals! Get more eyeballs to your display with eye-catching videos and engaging content that inform and entertain.<\/p>\n<p>[\/et_pb_text][et_pb_text content_tablet=&#8221;&#8221; content_phone=&#8221;&#8221; content_last_edited=&#8221;on|phone&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.19.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_font_size=&#8221;20px&#8221; header_font=&#8221;Montserrat|700|||||||&#8221; header_font_size=&#8221;26px&#8221; header_2_font=&#8221;|700|||||||&#8221; header_2_line_height=&#8221;1.3em&#8221; header_3_font=&#8221;|700|||||||&#8221; custom_margin=&#8221;||||false|false&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;24px&#8221; header_font_size_phone=&#8221;20px&#8221; header_font_size_last_edited=&#8221;on|tablet&#8221; header_line_height_tablet=&#8221;&#8221; header_line_height_phone=&#8221;1em&#8221; header_line_height_last_edited=&#8221;on|phone&#8221; header_2_line_height_phone=&#8221;1.3em&#8221; header_2_line_height_last_edited=&#8221;off|tablet&#8221; header_3_font_size_tablet=&#8221;&#8221; header_3_font_size_phone=&#8221;16px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>2. Plan Ahead<\/h2>\n<p>Launching a new seasonal collection? An important new year announcement? Plan and schedule your digital signage content to automatically publish and update over the Christmas holiday period. With <a style=\"color: #ff0000;\" href=\"https:\/\/latamscalaprod.wpengine.com\/sg\/products\/software\/scala-content-manager\/\">centralised content management<\/a>, you can distribute and manage unique content across different locations seamlessly.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;2560px&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text content_tablet=&#8221;&#8221; content_phone=&#8221;&#8221; content_last_edited=&#8221;on|phone&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.19.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_font_size=&#8221;20px&#8221; header_font=&#8221;Montserrat|700|||||||&#8221; header_font_size=&#8221;26px&#8221; header_2_font=&#8221;|700|||||||&#8221; header_2_line_height=&#8221;1.3em&#8221; header_3_font=&#8221;|700|||||||&#8221; custom_margin=&#8221;||||false|false&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;24px&#8221; header_font_size_phone=&#8221;20px&#8221; header_font_size_last_edited=&#8221;on|tablet&#8221; header_line_height_tablet=&#8221;&#8221; header_line_height_phone=&#8221;1em&#8221; header_line_height_last_edited=&#8221;on|phone&#8221; header_2_line_height_phone=&#8221;1.3em&#8221; header_2_line_height_last_edited=&#8221;off|tablet&#8221; header_3_font_size_tablet=&#8221;&#8221; header_3_font_size_phone=&#8221;16px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>3. Make your content merry and bright<\/h2>\n<p>Create ambience with Christmas-inspired images and enhance the customer experience in your retail store, restaurant or facility with attractive festive digital signage. Spread some festive cheer by running a Christmas poll or competition, or design eye-catching festive content to wish your customers a Merry Christmas. Our video below shows how easy it is with <a style=\"color: #ff0000;\" href=\"https:\/\/www.scala.com\/sg\/products\/software\/scala-designer\/\">Scala Designer<\/a>.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.19.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/-UAhFb1Jhc0?rel=0&#038;autoplay=1&#038;mute=1\" width=\"\" height=\"\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;2560px&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text content_tablet=&#8221;<\/p>\n<h2>4. Redefine the in-store customer experience<\/h2>\n<p>Blend the best of physical and digital by introducing phygital solutions for your retail store, such as Smart Fitting Room and Shelf Edge Displays. Create a memorable customer journey, promote personalisation and increase customer satisfaction.&#8221; content_phone=&#8221;<\/p>\n<h2>4. Redefine the in-store customer experience<\/h2>\n<p>Blend the best of physical and digital by introducing phygital solutions for your retail store, such as Smart Fitting Room and Shelf Edge Displays. Create a memorable customer journey, promote personalisation and increase customer satisfaction.&#8221; content_last_edited=&#8221;on|phone&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.19.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_font_size=&#8221;20px&#8221; header_font=&#8221;Montserrat|700|||||||&#8221; header_font_size=&#8221;26px&#8221; header_2_font=&#8221;|700|||||||&#8221; header_2_line_height=&#8221;1.3em&#8221; header_3_font=&#8221;|700|||||||&#8221; custom_margin=&#8221;||20px||false|false&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;24px&#8221; header_font_size_phone=&#8221;20px&#8221; header_font_size_last_edited=&#8221;on|tablet&#8221; header_line_height_tablet=&#8221;&#8221; header_line_height_phone=&#8221;1em&#8221; header_line_height_last_edited=&#8221;on|phone&#8221; header_2_line_height_phone=&#8221;1.3em&#8221; header_2_line_height_last_edited=&#8221;off|tablet&#8221; header_3_font_size_tablet=&#8221;&#8221; header_3_font_size_phone=&#8221;16px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>4. Redefine the in-store customer experience<\/h2>\n<p>Blend the best of physical and digital by introducing phygital solutions for your retail store, such as Smart Fitting Room and Shelf Edge Displays. Create a memorable customer journey, promote personalisation and increase customer satisfaction.<\/p>\n<p>[\/et_pb_text][et_pb_text content_tablet=&#8221;&#8221; content_phone=&#8221;&#8221; content_last_edited=&#8221;on|phone&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.19.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_font_size=&#8221;20px&#8221; header_font=&#8221;Montserrat|700|||||||&#8221; header_font_size=&#8221;26px&#8221; header_2_font=&#8221;|700|||||||&#8221; header_2_line_height=&#8221;1.3em&#8221; header_3_font=&#8221;|700|||||||&#8221; custom_margin=&#8221;||0px||false|false&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;24px&#8221; header_font_size_phone=&#8221;20px&#8221; header_font_size_last_edited=&#8221;on|tablet&#8221; header_3_font_size_tablet=&#8221;&#8221; header_3_font_size_phone=&#8221;16px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>\n<h3>Smart Fitting Room<\/h3>\n<p>Scala\u2019s <a style=\"color: #ff0000;\" href=\"https:\/\/latamscalaprod.wpengine.com\/sg\/resources\/blogs\/transform-the-retail-experience-with-smart-fitting-rooms-vlog\/\">Smart Fitting Room<\/a> provides a digital touchpoint in the fitting room for shoppers to request assistance while trying on items. Each fitting room is equipped with a device that allows them to alert staff, who receive an instant on-screen and audio notification. Smart Fitting Rooms can also be equipped with interactive digital screens or tablets from Scala that integrate with the store\u2019s inventory app. This allows customers to request items to be delivered to the fitting room, as well as explore styling suggestions, view lookbooks and delve further into the store\u2019s selection of products.<\/p>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text content_tablet=&#8221;&#8221; content_phone=&#8221;&#8221; content_last_edited=&#8221;on|phone&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.19.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_font_size=&#8221;20px&#8221; header_font=&#8221;Montserrat|700|||||||&#8221; header_font_size=&#8221;26px&#8221; header_2_font=&#8221;|700|||||||&#8221; header_2_line_height=&#8221;1.3em&#8221; header_3_font=&#8221;|700|||||||&#8221; custom_margin=&#8221;||0px||false|false&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;24px&#8221; header_font_size_phone=&#8221;20px&#8221; header_font_size_last_edited=&#8221;on|tablet&#8221; header_line_height_tablet=&#8221;&#8221; header_line_height_phone=&#8221;1em&#8221; header_line_height_last_edited=&#8221;on|phone&#8221; header_2_line_height_phone=&#8221;1.3em&#8221; header_2_line_height_last_edited=&#8221;off|tablet&#8221; header_3_font_size_tablet=&#8221;&#8221; header_3_font_size_phone=&#8221;16px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>\n<h3>Digital Shelf Edge Displays<\/h3>\n<p><a style=\"color: #ff0000;\" href=\"https:\/\/www.youtube.com\/watch?v=EcJiOPawpAg\" target=\"_blank\" rel=\"noopener noreferrer\">Digital Shelf Edge Displays<\/a> help retailers deliver powerful in-aisle shopping experiences and capture customers at the point of purchase by delivering relevant messaging and product and price information in-aisle. Customers benefit from the convenience of up-to-date, real-time pricing information and relevant messaging to assist with their purchase decisions.<\/p>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text content_tablet=&#8221;&#8221; content_phone=&#8221;&#8221; content_last_edited=&#8221;on|phone&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.19.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_font_size=&#8221;20px&#8221; header_font=&#8221;Montserrat|700|||||||&#8221; header_font_size=&#8221;26px&#8221; header_2_font=&#8221;|700|||||||&#8221; header_2_line_height=&#8221;1.3em&#8221; header_3_font=&#8221;|700|||||||&#8221; custom_margin=&#8221;||||false|false&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;24px&#8221; header_font_size_phone=&#8221;20px&#8221; header_font_size_last_edited=&#8221;on|tablet&#8221; header_line_height_tablet=&#8221;&#8221; header_line_height_phone=&#8221;1em&#8221; header_line_height_last_edited=&#8221;on|phone&#8221; header_2_line_height_phone=&#8221;1.3em&#8221; header_2_line_height_last_edited=&#8221;off|tablet&#8221; header_3_font_size_tablet=&#8221;&#8221; header_3_font_size_phone=&#8221;16px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>5. Encourage product discovery<\/h2>\n<p>Encourage product discovery and increase interactivity with solutions such as Lift &#038; Learn\/Place &#038; Learn. Enable customers to feel the product and explore its features and benefits.<\/p>\n<p>With <a style=\"color: #ff0000;\" href=\"https:\/\/www.youtube.com\/watch?v=kz0Y0GtXNZY\" target=\"_blank\" rel=\"noopener noreferrer\">Lift &#038; Learn<\/a> and Place &#038; Learn, a product is either lifted from a shelf or placed on a specially designed platform equipped with sensors. This movement triggers a nearby digital screen to display product details. Customers can lift\/place different branded items to compare features, price and other details to assist with their purchase decision.<\/p>\n<p>Scala\u2019s <a style=\"color: #ff0000;\" href=\"https:\/\/www.youtube.com\/watch?v=vXOwAutjD34\" target=\"_blank\" rel=\"noopener noreferrer\">Touch &#038; Tell<\/a> or \u2018smart mannequin\u2019 solution, on the other hand, is specifically designed for clothing. Fabric sensors are embedded in the mannequin\u2019s clothing; touching them triggers a nearby screen to display more information about the item.<\/p>\n<p>[\/et_pb_text][et_pb_text content_tablet=&#8221;&#8221; content_phone=&#8221;&#8221; content_last_edited=&#8221;on|phone&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.19.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_font_size=&#8221;20px&#8221; header_font=&#8221;Montserrat|700|||||||&#8221; header_font_size=&#8221;26px&#8221; header_2_font=&#8221;|700|||||||&#8221; header_2_line_height=&#8221;1.3em&#8221; header_3_font=&#8221;|700|||||||&#8221; custom_margin=&#8221;||||false|false&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;24px&#8221; header_font_size_phone=&#8221;20px&#8221; header_font_size_last_edited=&#8221;on|tablet&#8221; header_line_height_tablet=&#8221;&#8221; header_line_height_phone=&#8221;1em&#8221; header_line_height_last_edited=&#8221;on|phone&#8221; header_2_line_height_phone=&#8221;1.3em&#8221; header_2_line_height_last_edited=&#8221;off|tablet&#8221; header_3_font_size_tablet=&#8221;&#8221; header_3_font_size_phone=&#8221;16px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Get the best digital signage solution for your business this Christmas<\/h2>\n<p>80% of brands have experienced an increase of up to 33% in additional sales by using digital signage.<\/p>\n<p>Don\u2019t miss out! Scala brings over 30 years of experience in helping brands scale their business with smart digital signage and marketing technologies.<\/p>\n<p>Leverage <a style=\"color: #ff0000;\" href=\"https:\/\/latamscalaprod.wpengine.com\/sg\/industries\/retail\/\">Scala\u2019s retail digital signage solutions<\/a> to transform your store and enhance the customer in-store journey. Enjoy more sales, boost revenue, and keep your customers happy.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f4f5f9&#8243; width=&#8221;90%&#8221; max_width=&#8221;2560px&#8221; custom_margin=&#8221;|auto||auto|false|false&#8221; custom_padding=&#8221;40px|40px|40px|40px|true|true&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text content_tablet=&#8221;<\/p>\n<h3>About the Author:<\/h3>\n<p>Scala digital signage experts share their experience and thoughts in our blog to provide practical tips and advice for real-world applications. Our team aims to offer interesting content through a variety of formats including long form articles, video logs, interviews and infographics.&#8221; content_phone=&#8221;<\/p>\n<h3>About the Author:<\/h3>\n<p>Scala digital signage experts share their experience and thoughts in our blog to provide practical tips and advice for real-world applications. Our team aims to offer interesting content through a variety of formats including long form articles, video logs, interviews and infographics.&#8221; content_last_edited=&#8221;on|phone&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.19.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_font_size=&#8221;20px&#8221; header_font=&#8221;Montserrat|700|||||||&#8221; header_3_font=&#8221;|700|||||||&#8221; header_3_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;||0px||false|false&#8221; text_font_size_tablet=&#8221;14px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;26px&#8221; header_font_size_phone=&#8221;26px&#8221; header_font_size_last_edited=&#8221;on|tablet&#8221; header_3_font_size_tablet=&#8221;&#8221; header_3_font_size_phone=&#8221;16px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_last_edited=&#8221;off|tablet&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>About the Author:<\/h3>\n<p>Scala digital signage experts share their experience and thoughts in our blog to provide practical tips and advice for real-world applications. Our team aims to offer interesting content through a variety of formats including long form articles, video logs, interviews and infographics.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;1555px&#8221; custom_padding=&#8221;||2px|||&#8221; custom_padding_tablet=&#8221;||2px|||&#8221; custom_padding_phone=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.1&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;34px&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_font_size=&#8221;30px&#8221; custom_margin=&#8221;||32px|||&#8221; custom_padding=&#8221;||||false|false&#8221; header_font_size_tablet=&#8221;26px&#8221; header_font_size_phone=&#8221;20px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;20px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"text\">Recent Blogs<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#EE3235&#8243; divider_weight=&#8221;8px&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; vertical_offset=&#8221;-30px&#8221; width=&#8221;100px&#8221; width_tablet=&#8221;100px&#8221; width_phone=&#8221;120px&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; height=&#8221;6px&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; global_colors_info=&#8221;{%22gcid-e84cacc0-f1a1-4922-8cd2-ec9f45bb75c1%22:%91%22color%22%93}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;85%&#8221; max_width=&#8221;2560px&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blog fullwidth=&#8221;off&#8221; posts_number=&#8221;3&#8243; include_categories=&#8221;6,26&#8243; excerpt_length=&#8221;0&#8243; show_categories=&#8221;off&#8221; module_class=&#8221;recent-blog-section&#8221; _builder_version=&#8221;4.19.1&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat||||||||&#8221; body_font=&#8221;Montserrat||||||||&#8221; meta_font=&#8221;Montserrat|500|||||||&#8221; meta_font_size=&#8221;16px&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;||||true|true&#8221; custom_padding=&#8221;30px|30px|30px|30px|true|true&#8221; custom_css_main_element=&#8221;border-radius: 20px;&#8221; border_color_all_fullwidth=&#8221;#000000&#8243; border_radii_image=&#8221;on|20px|20px|20px|20px&#8221; box_shadow_style=&#8221;preset1&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;1555px&#8221; custom_padding=&#8221;||2px|||&#8221; locked=&#8221;off&#8221; 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During this festive season, Asian shoppers are expected to dramatically increase their spending, begin purchasing earlier, and combine online product research with brick-and-mortar [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":231826,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[36],"tags":[],"class_list":["post-231825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recent-blogs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Tips to Get Ahead This Christmas with Digital Signage |Singapore<\/title>\n<meta name=\"description\" content=\"Christmas digital signage: the tips will help you get started with digital signage this Christmas with attractive festive digital signage.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/latam.scala.com\/mx\/resources\/blogs\/5-tips-to-get-ahead-this-christmas-with-digital-signage\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Tips to Get Ahead This Christmas with Digital Signage |Singapore\" \/>\n<meta property=\"og:description\" content=\"Christmas digital signage: the tips will help you get started with digital signage this Christmas with attractive festive digital signage.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/latam.scala.com\/mx\/resources\/blogs\/5-tips-to-get-ahead-this-christmas-with-digital-signage\/\" \/>\n<meta property=\"og:site_name\" content=\"Scala - 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