{"id":229507,"date":"2021-11-30T10:19:05","date_gmt":"2021-11-30T10:19:05","guid":{"rendered":"https:\/\/scalaapac.wpengine.com\/?p=229507"},"modified":"2023-06-13T08:29:06","modified_gmt":"2023-06-13T08:29:06","slug":"mapic-2021","status":"publish","type":"post","link":"https:\/\/latam.scala.com\/mx\/resources\/events\/mapic-2021\/","title":{"rendered":"MAPIC 2021"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||3px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px|||||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_font_size=&#8221;1.2vw&#8221; header_font=&#8221;Montserrat|700|||||||&#8221; header_font_size=&#8221;2vw&#8221; header_2_font=&#8221;Montserrat|700|||||||&#8221; header_2_font_size=&#8221;2vw&#8221; background_image=&#8221;https:\/\/latam.scala.com\/mx\/wp-content\/uploads\/sites\/13\/2023\/06\/event-banner-image-for-desktop.jpg&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; height=&#8221;35vw&#8221; height_tablet=&#8221;75vw&#8221; height_phone=&#8221;74vw&#8221; height_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;|55%||5%|false|false&#8221; text_font_size_tablet=&#8221;0px&#8221; text_font_size_phone=&#8221;0px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; header_font_size_tablet=&#8221;0px&#8221; header_font_size_phone=&#8221;0px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;0px&#8221; header_2_font_size_phone=&#8221;0px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; background_last_edited=&#8221;on|phone&#8221; background_image_tablet=&#8221;https:\/\/latam.scala.com\/mx\/wp-content\/uploads\/sites\/13\/2023\/03\/Events-mobile-banner-image.png&#8221; background_image_phone=&#8221;https:\/\/latam.scala.com\/mx\/wp-content\/uploads\/sites\/13\/2023\/03\/Events-mobile-banner-image.png&#8221; background_enable_image_tablet=&#8221;on&#8221; background_enable_image_phone=&#8221;on&#8221; custom_css_main_element=&#8221;display:flex;||align-items: center;&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>MAPIC 2021<\/h1>\n<p>Cannes, France<br \/>\nNovember 30 \u2013 December 2[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||0px||true|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;20px||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px||0px||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text content_tablet=&#8221;<\/p>\n<h2 class=%22text%22>MAPIC 2021<\/h2>\n<p>Cannes, France<br \/>\nNovember 30 \u2013 December 2&#8243; content_phone=&#8221;<\/p>\n<h2 class=%22text%22>MAPIC 2021<\/h2>\n<p><span><\/span><br \/>\nCannes, France<br \/>\nNovember 30 \u2013 December 2&#8243; content_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|600|||||||&#8221; text_text_color=&#8221;#000000&#8243; header_2_font=&#8221;Montserrat|700|||||||&#8221; header_2_text_align=&#8221;center&#8221; text_orientation=&#8221;center&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;20px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"text\">MAPIC 2021<\/h2>\n<p><span><\/span><br \/>Cannes, France<br \/>November 30 \u2013 December 2<\/p>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#EE3235&#8243; divider_weight=&#8221;8px&#8221; divider_weight_phone=&#8221;8px&#8221; divider_weight_last_edited=&#8221;off|phone&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; vertical_offset=&#8221;-20px&#8221; width=&#8221;100px&#8221; width_tablet=&#8221;100px&#8221; width_phone=&#8221;150px&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; height=&#8221;6px&#8221; height_tablet=&#8221;6px&#8221; height_phone=&#8221;5px&#8221; height_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||12px|||&#8221; module_alignment_tablet=&#8221;&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-e84cacc0-f1a1-4922-8cd2-ec9f45bb75c1%22:%91%22color%22%93}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px||0px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; custom_padding=&#8221;0px||||false|false&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;2560px&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/latamscalaprod.wpengine.com\/sg\/wp-content\/uploads\/sites\/13\/2021\/11\/13-11-2019_MAPIC-2019-scaled-1.jpg&#8221; alt=&#8221;Scala CMS&#8221; title_text=&#8221;13-11-2019_MAPIC-2019-scaled&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text content_tablet=&#8221;Created in 1995, MAPIC is the leading global platform to build vibrant retail &#038; urban destinations. The international retail property market event will gather 8,200+ retail, property, food &#038; leisure leaders from over 80 countries at the on-site event from 30 November to 2 December 2021.<\/p>\n<p>During three days, retailers, brands, e-tailers, shopping destinations, cities, urban planners, leisure operators, people services providers and hotels come together to build the best places to live, play and shop.&#8221; content_phone=&#8221;Created in 1995, MAPIC is the leading global platform to build vibrant retail &#038; urban destinations. The international retail property market event will gather 8,200+ retail, property, food &#038; leisure leaders from over 80 countries at the on-site event from 30 November to 2 December 2021.<\/p>\n<p>During three days, retailers, brands, e-tailers, shopping destinations, cities, urban planners, leisure operators, people services providers and hotels come together to build the best places to live, play and shop.&#8221; content_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|500|||||||&#8221; text_font_size=&#8221;19px&#8221; text_font_size_tablet=&#8221;18px&#8221; text_font_size_phone=&#8221;12px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Created in 1995, MAPIC is the leading global platform to build vibrant retail &#038; urban destinations. The international retail property market event will gather 8,200+ retail, property, food &#038; leisure leaders from over 80 countries at the on-site event from 30 November to 2 December 2021.<\/p>\n<p>During three days, retailers, brands, e-tailers, shopping destinations, cities, urban planners, leisure operators, people services providers and hotels come together to build the best places to live, play and shop.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/latamscalaprod.wpengine.com\/sg\/wp-content\/uploads\/sites\/13\/2022\/11\/13-11-2019_MAPIC-2019-logo.jpg&#8221; title_text=&#8221;13-11-2019_MAPIC-2019-logo&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;200px&#8221; width_tablet=&#8221;200px&#8221; width_phone=&#8221;200px&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; module_alignment_last_edited=&#8221;off|tablet&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;2560px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text content_last_edited=&#8221;off|desktop&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|500|||||||&#8221; text_font_size=&#8221;19px&#8221; text_font_size_tablet=&#8221;18px&#8221; text_font_size_phone=&#8221;12px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<ul>\n<li>\n<h2>Personalize end-to-end shopping experiences<\/h2>\n<p>Show current and forecasted in-store offerings using our touchscreen displays and commercial-grade tablets.<\/li>\n<\/ul>\n<\/ul>\n<ul>\n<ul>\n<li>\n<h2>Understand operations and customer behavior<\/h2>\n<p>In today\u2019s retail environment, it\u2019s more important than ever to have real-time access to business-critical information wherever and whenever needed. Sensor-based insights, from our in-house retail analytics platform, Walkbase, help retailers to learn deeply about their business and enable targeted promotional or task-related messaging on any digital display.<\/li>\n<\/ul>\n<\/ul>\n<ul>\n<ul>\n<li>\n<h2>Activate Interactive Product Discovery<\/h2>\n<p>Creat an impact with an interactive product display to encourage product discovery while gaining crucial customer insights. An incremental additoin to a store footprint that modernizes the customer experience regardless of where the brand is in their digital implementation process.<\/li>\n<\/ul>\n<\/ul>\n<ul>\n<ul>\n<li>\n<h2>Deliver a Customised Ordering Experiences<\/h2>\n<p>Make ordering and fulfillment more efficient and personalized with interactive digital screens. Encourage product discovery and incremental sales through dynamic marketing content and product recommendations. Create a smooth fulfillment process with accurate timings, wait times ans intuitive directional signage.<\/li>\n<\/ul>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|on|off&#8221; admin_label=&#8221;Section&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;1555px&#8221; custom_padding=&#8221;||2px|||&#8221; custom_padding_tablet=&#8221;||2px|||&#8221; custom_padding_phone=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text content_last_edited=&#8221;off|tablet&#8221; _builder_version=&#8221;4.19.1&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;34px&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_font_size=&#8221;30px&#8221; custom_margin=&#8221;||32px|||&#8221; custom_padding=&#8221;||||false|false&#8221; header_font_size_tablet=&#8221;26px&#8221; header_font_size_phone=&#8221;20px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;24px&#8221; header_2_font_size_phone=&#8221;20px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"text\">Recent Events<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#EE3235&#8243; divider_weight=&#8221;8px&#8221; _builder_version=&#8221;4.18.0&#8243; 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show_author=&#8221;off&#8221; show_categories=&#8221;off&#8221; module_class=&#8221;news-selector&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat||||||||&#8221; body_font=&#8221;Montserrat||||||||&#8221; meta_font=&#8221;Montserrat|500|||||||&#8221; meta_font_size=&#8221;16px&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;||||true|true&#8221; custom_padding=&#8221;30px|30px|30px|30px|true|true&#8221; custom_css_main_element=&#8221;border-radius: 20px;&#8221; border_color_all_fullwidth=&#8221;#000000&#8243; border_radii_image=&#8221;on|20px|20px|20px|20px&#8221; box_shadow_style=&#8221;preset1&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;1555px&#8221; custom_padding=&#8221;||2px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.1&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_text_align=&#8221;center&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_font_size=&#8221;30px&#8221; custom_margin=&#8221;||25px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;22px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; 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