{"id":229498,"date":"2020-02-16T10:06:48","date_gmt":"2020-02-16T10:06:48","guid":{"rendered":"https:\/\/scalaapac.wpengine.com\/?p=229498"},"modified":"2023-06-13T09:23:59","modified_gmt":"2023-06-13T09:23:59","slug":"euroshop-2020","status":"publish","type":"post","link":"https:\/\/latam.scala.com\/mx\/resources\/events\/euroshop-2020\/","title":{"rendered":"EuroShop 2020"},"content":{"rendered":"
[et_pb_section fb_built=”1″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”0px||3px|||” locked=”off” global_colors_info=”{}”][et_pb_row use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” _builder_version=”4.21.0″ _module_preset=”default” width=”100%” max_width=”100%” custom_margin=”0px||0px||true|false” custom_padding=”0px|||||” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”Montserrat||||||||” text_font_size=”1.2vw” header_font=”Montserrat|700|||||||” header_font_size=”2vw” header_2_font=”Montserrat|700|||||||” header_2_font_size=”2vw” background_image=”https:\/\/latam.scala.com\/mx\/wp-content\/uploads\/sites\/13\/2023\/06\/event-banner-image-for-desktop.jpg” width=”100%” max_width=”100%” height=”35vw” height_tablet=”75vw” height_phone=”74vw” height_last_edited=”on|desktop” custom_padding=”|55%||5%|false|false” text_font_size_tablet=”0px” text_font_size_phone=”0px” text_font_size_last_edited=”on|tablet” header_font_size_tablet=”0px” header_font_size_phone=”0px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”0px” header_2_font_size_phone=”0px” header_2_font_size_last_edited=”on|phone” background_last_edited=”on|phone” background_image_tablet=”https:\/\/latam.scala.com\/mx\/wp-content\/uploads\/sites\/13\/2023\/03\/Events-mobile-banner-image.png” background_image_phone=”https:\/\/latam.scala.com\/mx\/wp-content\/uploads\/sites\/13\/2023\/03\/Events-mobile-banner-image.png” background_enable_image_tablet=”on” background_enable_image_phone=”on” custom_css_main_element=”display:flex;||align-items: center;” global_colors_info=”{}”]<\/p>\n
D\u00fcsseldorf, Germany
\nFebruary 16-20 | Booth: 6A01[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” disabled_on=”off|off|on” _builder_version=”4.21.0″ _module_preset=”default” custom_margin_tablet=”” custom_margin_phone=”0px||0px||true|false” custom_margin_last_edited=”on|phone” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”20px||0px||false|false” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.20.0″ _module_preset=”default” custom_padding_tablet=”” custom_padding_phone=”0px||0px||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][et_pb_text content_tablet=”<\/p>\n
D\u00fcsseldorf, Germany<\/span> ” content_phone=”<\/p>\n <\/span><\/p>\n D\u00fcsseldorf, Germany ” content_last_edited=”on|tablet” _builder_version=”4.21.0″ _module_preset=”default” text_font=”Montserrat|600|||||||” text_text_color=”#000000″ header_2_font=”Montserrat|700|||||||” header_2_text_align=”center” text_orientation=”center” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n D\u00fcsseldorf, Germany<\/span> [\/et_pb_text][et_pb_divider color=”#EE3235″ divider_weight=”8px” divider_weight_phone=”8px” divider_weight_last_edited=”off|phone” _builder_version=”4.20.0″ _module_preset=”default” vertical_offset=”-20px” width=”100px” width_tablet=”100px” width_phone=”150px” width_last_edited=”on|phone” module_alignment=”center” height=”6px” height_tablet=”6px” height_phone=”5px” height_last_edited=”on|phone” custom_margin=”||12px|||” module_alignment_tablet=”” module_alignment_phone=”center” module_alignment_last_edited=”on|phone” border_radii=”on|8px|8px|8px|8px” locked=”off” global_colors_info=”{%22gcid-e84cacc0-f1a1-4922-8cd2-ec9f45bb75c1%22:%91%22color%22%93}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|tablet” _builder_version=”4.21.0″ _module_preset=”default” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px||0px||false|false” hover_enabled=”0″ global_colors_info=”{}” custom_padding=”||||false|false” sticky_enabled=”0″][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.17.3″ _module_preset=”default” width=”90%” max_width=”2560px” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/latamscalaprod.wpengine.com\/sg\/wp-content\/uploads\/sites\/13\/2020\/02\/16-02-2020_EuroShop-2020-scaled-1.jpg” alt=”Scala CMS” title_text=”16-02-2020_EuroShop-2020-scaled” _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=”Today\u2019s retail world is changing faster than ever before. At EuroShop \u2013 the industry\u2019s top international event \u2013 Scala is driving the future of retail through marketing technology. Using our full scope of in-house hardware, software and services, we\u2019re creating smarter stores, helping retailers overtake online competition, improve operational efficiency and deliver personalization throughout the entire shopping journey. Our digital solutions use mature, proven technology, including smart sensors, artificial intelligence, computer visualization and data science to make the most out of customers\u2019 time spent in the store, including BOPIS, in-aisle and checkout solutions and pick up\/dwell time smart signage. The STRATACACHE family delivers in-store retail transformation and exceptional customer experiences through marketing technology solutions. Our in-store analytics and marketing platform for retail uses sensor technology to automate and trigger messages and digital display content \u2014 based on shoppers\u2019 and employees\u2019 behaviors, patterns and preferences \u2014 to drive consumer actions in the store.” content_phone=”Today\u2019s retail world is changing faster than ever before. At EuroShop \u2013 the industry\u2019s top international event \u2013 Scala is driving the future of retail through marketing technology. Using our full scope of in-house hardware, software and services, we\u2019re creating smarter stores, helping retailers overtake online competition, improve operational efficiency and deliver personalization throughout the entire shopping journey. Our digital solutions use mature, proven technology, including smart sensors, artificial intelligence, computer visualization and data science to make the most out of customers\u2019 time spent in the store, including BOPIS, in-aisle and checkout solutions and pick up\/dwell time smart signage. The STRATACACHE family delivers in-store retail transformation and exceptional customer experiences through marketing technology solutions. Our in-store analytics and marketing platform for retail uses sensor technology to automate and trigger messages and digital display content \u2014 based on shoppers\u2019 and employees\u2019 behaviors, patterns and preferences \u2014 to drive consumer actions in the store.” content_last_edited=”on|phone” _builder_version=”4.18.0″ _module_preset=”default” text_font=”Montserrat|500|||||||” text_font_size=”19px” text_font_size_tablet=”18px” text_font_size_phone=”12px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n Today\u2019s retail world is changing faster than ever before. At EuroShop \u2013 the industry\u2019s top international event \u2013 Scala is driving the future of retail through marketing technology. Using our full scope of in-house hardware, software and services, we\u2019re creating smarter stores, helping retailers overtake online competition, improve operational efficiency and deliver personalization throughout the entire shopping journey. Our digital solutions use mature, proven technology, including smart sensors, artificial intelligence, computer visualization and data science to make the most out of customers\u2019 time spent in the store, including BOPIS, in-aisle and checkout solutions and pick up\/dwell time smart signage. The STRATACACHE family delivers in-store retail transformation and exceptional customer experiences through marketing technology solutions. Our in-store analytics and marketing platform for retail uses sensor technology to automate and trigger messages and digital display content \u2014 based on shoppers\u2019 and employees\u2019 behaviors, patterns and preferences \u2014 to drive consumer actions in the store.<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/latamscalaprod.wpengine.com\/sg\/wp-content\/uploads\/sites\/13\/2022\/11\/16-02-2020_EuroShop-2020-logo.jpg” title_text=”16-02-2020_EuroShop-2020-logo” _builder_version=”4.18.0″ _module_preset=”default” width=”200px” width_tablet=”200px” width_phone=”200px” width_last_edited=”on|phone” module_alignment=”center” module_alignment_last_edited=”off|tablet” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.17.3″ _module_preset=”default” width=”90%” max_width=”2560px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_last_edited=”off|desktop” _builder_version=”4.18.0″ _module_preset=”default” text_font=”Montserrat|500|||||||” text_font_size=”19px” text_font_size_tablet=”18px” text_font_size_phone=”12px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n Transform traditional retail gondola shelves into an interactive shopping experience. Gather sensor-based insights about shoppers, delivering the convenience and personalization of online shopping into the store. Touchscreen display shelves facilitate product discovery and mobile coupon checks while mobile app integration can tie to loyalty programs.<\/p>\n<\/li>\n<\/ul>\n<\/ul>\n Incrementally modernize your store footprint, while creating a personalized experience for customers. Balance self-service offerings with human interactions through assisted selling tools. Increase your return on digital investment by monetizing screen content, prioritizing brand placement on digital shelves and featuring dynamic advertising content.<\/p>\n<\/li>\n<\/ul>\n<\/ul>\n Integrate with store inventory and pricing systems via a mobile interface, allowing for in-store employees to monitor inventory and control pricing directly from the sales floor. Drive operational efficiency and mitigate waste by understanding floor operations and customer behavior. Employees can update targeted messaging on digital displays throughout the store in real time, ensuring the right product is promoted at the right time.<\/p>\n<\/li>\n<\/ul>\n<\/ul>\n In today\u2019s retail environment, it\u2019s more important than ever to have real-time access to business-critical information wherever and whenever needed. Sensor-based insights, from our in-house retail analytics platform, Walkbase, help retailers to learn deeply about their business and enable targeted promotional or task-related messaging on any digital display.<\/p>\n<\/li>\n<\/ul>\n<\/ul>\n Give shoppers the flexibility to choose how they want to receive their purchases \u2014 right now, delivery, or pick-up.<\/p>\n<\/li>\n<\/ul>\n<\/ul>\n Show current and forecasted in-store offerings using our touchscreen displays and commercial-grade tablets.<\/p>\n<\/li>\n<\/ul>\n<\/ul>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|off” admin_label=”Section” _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”0px||0px||true|false” locked=”off” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.18.0″ _module_preset=”default” width=”100%” max_width=”1555px” custom_padding=”||2px|||” custom_padding_tablet=”||2px|||” 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include_categories=”8″ show_more_button=”off” excerpt_length=”0″ show_meta=”off” show_image_video_mobile=”on” disabled_on=”off|off|on” module_id=”news-mobile-slider” module_class=”post-slider” _builder_version=”4.18.0″ _module_preset=”default” header_font=”Montserrat||||||||” header_text_color=”#FFFFFF” meta_font=”Montserrat||||||||” height=”200px” height_tablet=”400px” height_phone=”200px” height_last_edited=”on|phone” custom_css_slide_title=”||” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{}”][\/et_pb_post_slider][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Feb 16-20
February 16-20 | Booth: 6A01<\/span><\/p>\nEuroShop 2020<\/h2>\n
February 16-20 | Booth: 6A01<\/p>\nEuroShop 2020<\/h1>\n
February 16-20 | Booth: 6A01<\/span><\/p>\n\n
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Deliver an e-commerce experience in store<\/h2>\n
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Activate interactive product discovery<\/h2>\n
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Increase sales and reduce surplus<\/h2>\n
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Understand operations and customer behavior<\/h2>\n
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Automate pick-up<\/h2>\n
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Personalize end-to-end shopping experiences<\/h2>\n
Recent Events<\/h2>\n
Related Events<\/h2>\n
Related Events<\/h2>\n
Related Events<\/h2>\n
\nD\u00fcsseldorf, Germany<\/p>\n","protected":false},"author":19,"featured_media":231418,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-229498","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events"],"yoast_head":"\n