{"id":229368,"date":"2021-08-09T06:37:41","date_gmt":"2021-08-09T06:37:41","guid":{"rendered":"https:\/\/scalaapac.wpengine.com\/?p=229368"},"modified":"2023-06-14T07:10:29","modified_gmt":"2023-06-14T07:10:29","slug":"stratacache-asia-pacific-hakuhodo-products-jointly-launch-shopper-dx-experience-lab","status":"publish","type":"post","link":"https:\/\/latam.scala.com\/mx\/resources\/news\/stratacache-asia-pacific-and-hakuhodo-product-s-jointly-launch-shopper-dx-experience-lab\/","title":{"rendered":"STRATACACHE Asia-Pacific & Hakuhodo Product\u2019s Jointly Launch \u201cShopper DX Experience Lab\u201d"},"content":{"rendered":"

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STRATACACHE Asia-Pacific & Hakuhodo Product\u2019s Jointly Launch \u201cShopper DX Experience Lab\u201d<\/h1>\n

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STRATACACHE Asia-Pacific & Hakuhodo Product\u2019s Jointly Launch \u201cShopper DX Experience Lab\u201d<\/h2>\n

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Singapore\u20149 August 2021\u2014<\/strong> Leading marketing technology solutions provider STRATACACHE Asia-Pacific and Hakuhodo Product\u2019s \u2013 a subsidiary of international marketing and communications company Hakuhodo DY Holdings based in Japan, today jointly announced the launch of a new experiential retail technology sandbox, the \u201cShopper Digital Transformation Experience Lab\u201d (\u201cShopper DX Experience Lab\u201d in short). This establishment is located within Hakuhodo Product\u2019s headquarters in Toyosu, Tokyo.<\/p>\n

This new launch follows the strategic technology partnership<\/span> <\/a>between both companies announced last year, to jointly develop innovative customer engagement experiences to influence shopper behaviour and drive digital transformation.<\/p>\n

Chris Riegel, CEO of STRATACACHE, said, \u201cJapan is among the best globally in delivering high quality retail customer experiences. Across Asia-Pacific, Japanese retailers set the bar for what it means to deliver an exceptional customer experience, having a top global economy and reaching affluent shoppers in top-brand retail districts. We are deeply honoured to partner with Hakuhodo Product\u2019s on new opportunities to use Scala and STRATACACHE technologies to create frictionless, innovative customer experiences.\u201d<\/p>\n

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Multi-functional Facility<\/strong>
The Shopper DX Experience Lab will be jointly managed as an experience centre and a testbed that will:<\/p>\n