{"id":229234,"date":"2019-04-23T10:02:58","date_gmt":"2019-04-23T10:02:58","guid":{"rendered":"https:\/\/scalaapac.wpengine.com\/?p=229234"},"modified":"2023-06-12T12:08:22","modified_gmt":"2023-06-12T12:08:22","slug":"scala-exhibiting-in-store-marketing-technology-at-retailexpo-2019","status":"publish","type":"post","link":"https:\/\/latam.scala.com\/mx\/resources\/news\/scala-exhibiting-in-store-marketing-technology-at-retailexpo-2019\/","title":{"rendered":"Scala Exhibiting In-Store Marketing Technology at RetailEXPO 2019"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”0px||3px|||” locked=”off” global_colors_info=”{}”][et_pb_row use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” _builder_version=”4.21.0″ _module_preset=”default” width=”100%” max_width=”100%” custom_margin=”0px||0px||true|false” custom_padding=”0px|||||” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”Montserrat||||||||” text_font_size=”1.2vw” header_font=”Montserrat|700|||||||” header_font_size=”2vw” header_2_font=”Montserrat|700|||||||” header_2_font_size=”2vw” background_image=”https:\/\/latam.scala.com\/mx\/wp-content\/uploads\/sites\/13\/2022\/11\/New-and-events-gallery-1.jpg” width=”100%” max_width=”100%” height=”35vw” height_tablet=”75vw” height_phone=”74vw” height_last_edited=”on|desktop” custom_padding=”|55%||5%|false|false” hover_enabled=”0″ text_font_size_tablet=”0px” text_font_size_phone=”0px” text_font_size_last_edited=”on|tablet” header_font_size_tablet=”0px” header_font_size_phone=”0px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”0px” header_2_font_size_phone=”0px” header_2_font_size_last_edited=”on|phone” background_last_edited=”on|phone” background_image_tablet=”https:\/\/latam.scala.com\/mx\/wp-content\/uploads\/sites\/13\/2023\/03\/News-mobile-img.png” background_image_phone=”https:\/\/latam.scala.com\/mx\/wp-content\/uploads\/sites\/13\/2023\/03\/News-mobile-img.png” background_enable_image_tablet=”on” background_enable_image_phone=”on” custom_css_main_element=”display:flex;||align-items: center;” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Scala Exhibiting In-Store Marketing Technology at RetailEXPO 2019<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” disabled_on=”off|off|on” _builder_version=”4.21.0″ _module_preset=”default” custom_margin_tablet=”” custom_margin_phone=”0px||0px||true|false” custom_margin_last_edited=”on|phone” custom_padding_tablet=”” custom_padding_phone=”20px||0px||false|false” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.20.0″ _module_preset=”default” custom_padding_tablet=”” custom_padding_phone=”0px||0px||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” text_font=”Montserrat|600|||||||” text_text_color=”#000000″ header_2_font=”Montserrat|700|||||||” header_2_text_align=”center” text_orientation=”center” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|phone” header_2_line_height_tablet=”” header_2_line_height_phone=”1.2em” header_2_line_height_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Scala Exhibiting In-Store Marketing Technology at RetailEXPO 2019<\/h2>\n

[\/et_pb_text][et_pb_divider color=”#EE3235″ divider_weight=”8px” divider_weight_phone=”8px” divider_weight_last_edited=”off|phone” _builder_version=”4.20.0″ _module_preset=”default” vertical_offset=”-20px” width=”100px” width_tablet=”100px” width_phone=”150px” width_last_edited=”on|phone” module_alignment=”center” height=”6px” height_tablet=”6px” height_phone=”5px” height_last_edited=”on|phone” custom_margin=”||12px|||” module_alignment_tablet=”” module_alignment_phone=”center” module_alignment_last_edited=”on|phone” border_radii=”on|8px|8px|8px|8px” locked=”off” global_colors_info=”{%22gcid-e84cacc0-f1a1-4922-8cd2-ec9f45bb75c1%22:%91%22color%22%93}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”0px||0px||false|false” custom_padding_tablet=”” custom_padding_phone=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.20.0″ _module_preset=”default” width=”90%” max_width=”2560px” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/latamscalaprod.wpengine.com\/sg\/wp-content\/uploads\/sites\/13\/2022\/11\/23-04-2019_Scala-Exhibiting-In-Store-Marketing-Technology-at-RetailEXPO-2019-scaled-1.jpg” alt=”Scala CMS” title_text=”23-04-2019_Scala-Exhibiting-In-Store-Marketing-Technology-at-RetailEXPO-2019-scaled” _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=”SITTARD, The Netherlands\u201423 April 2019\u2014Scala will demonstrate cutting-edge in-store marketing technology that drives retail transformation at RetailEXPO 2019, Europe\u2019s leading event for retail technology, design and digital signage. Scala\u2019s solutions \u2014 including digital signs, mobile sensors and interactive video walls \u2014 help retailers deliver an immersive shopper experience, provides actionable insights on shopper behaviors and inspires repeat visits. Scala, part of the STRATACACHE family of companies, can be found in booth 2C99 at RetailEXPO 2019, being held on May 1-2 in Olympia, London.<\/p>\n

Booth highlights include:
\nPersonalisation at Scale<\/strong>
\nOur interactive fashion wall brings a digital shopping experience \u2014 complete with full curated looks and apparel details \u2014 into the store. Shoppers use the wall to browse products and explore complete \u201clooks,\u201d based on their own selected preferences. After browsing, the shopper can easily send selected items to a dressing room, add to their cart for in-store checkout or enter their phone number to receive a text message \u201cwish list.\u201d” content_phone=”SITTARD, The Netherlands\u201423 April 2019\u2014Scala will demonstrate cutting-edge in-store marketing technology that drives retail transformation at RetailEXPO 2019, Europe\u2019s leading event for retail technology, design and digital signage. Scala\u2019s solutions \u2014 including digital signs, mobile sensors and interactive video walls \u2014 help retailers deliver an immersive shopper experience, provides actionable insights on shopper behaviors and inspires repeat visits. Scala, part of the STRATACACHE family of companies, can be found in booth 2C99 at RetailEXPO 2019, being held on May 1-2 in Olympia, London.<\/p>\n

Booth highlights include:
\nPersonalisation at Scale<\/strong>
\nOur interactive fashion wall brings a digital shopping experience \u2014 complete with full curated looks and apparel details \u2014 into the store. Shoppers use the wall to browse products and explore complete \u201clooks,\u201d based on their own selected preferences. After browsing, the shopper can easily send selected items to a dressing room, add to their cart for in-store checkout or enter their phone number to receive a text message \u201cwish list.\u201d” content_last_edited=”off|desktop” _builder_version=”4.21.0″ _module_preset=”default” text_font=”Montserrat|500|||||||” text_font_size=”18px” hover_enabled=”0″ text_font_size_tablet=”18px” text_font_size_phone=”12px” text_font_size_last_edited=”on|phone” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

SITTARD, The Netherlands\u201423 April 2019\u2014Scala will demonstrate cutting-edge in-store marketing technology that drives retail transformation at RetailEXPO 2019, Europe\u2019s leading event for retail technology, design and digital signage. Scala\u2019s solutions \u2014 including digital signs, mobile sensors and interactive video walls \u2014 help retailers deliver an immersive shopper experience, provides actionable insights on shopper behaviors and inspires repeat visits. Scala, part of the STRATACACHE family of companies, can be found in booth 2C99 at RetailEXPO 2019, being held on May 1-2 in Olympia, London.<\/p>\n

Booth highlights include:
Personalisation at Scale<\/strong>
Our interactive fashion wall brings a digital shopping experience \u2014 complete with full curated looks and apparel details \u2014 into the store. Shoppers use the wall to browse products and explore complete \u201clooks,\u201d based on their own selected preferences. After browsing, the shopper can easily send selected items to a dressing room, add to their cart for in-store checkout or enter their phone number to receive a text message \u201cwish list.\u201d<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|tablet” _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”0px||0px||false|false” custom_padding_tablet=”0px||0px||false|false” custom_padding_phone=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|tablet” _builder_version=”4.18.0″ _module_preset=”default” width=”90%” max_width=”2560px” custom_margin=”-17px|auto||auto||” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=”<\/p>\n

Assisted Selling<\/strong>
This kiosk-based solution guides shoppers through a luxury or high-value purchase, offering component comparison and upsell opportunities along the path to purchase. Information captured during the kiosk interactions, including gender, age and sentiment, helps sales associates cater to individual needs and delivers smart service and a more personalized shopping experience.<\/p>\n

Insights<\/strong>
We dive into the analytics that gave retailers an unprecedented level of in-store knowledge, showing how our technology gathers, analyzes and gives actionable, real-time insight into in-store behaviors and preferences as well as business intelligence data. We answer questions such as: How well do you know what\u2019s happening in your store? How are shoppers spending their time and money? How effective are your marketing campaigns?<\/p>\n

To learn more visit www.scala.com\/Retail-Expo-2019\/<\/span>.<\/p>\n

About Scala<\/strong>
Scala solutions deliver engaging retail experiences by connecting networks of digital signs, kiosks, mobile devices, websites and Internet-connected devices. Scala, a STRATACACHE company, provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of shopping experiences while retaining the flexibility to rapidly adapt to local business conditions and preferences of customers in the store. With 30 years of experience entertaining, informing and educating audiences, Scala is well-known for its innovation and leveraging best-of-breed technologies, such as mobile and predictive analytics, to create award-winning solutions that are easy-to-use, yet infinitely customizable. Headquartered near Philadelphia, PA, Scala\u2019s network of partners and developers located in more than 90 countries drives more than 500,000 screens worldwide.<\/p>\n

Media Contacts:<\/strong>
Scala HQ, Andrea Poley, andrea.poley@scala.com<\/span><\/p>\n

” content_phone=”<\/p>\n

Assisted Selling<\/strong>
This kiosk-based solution guides shoppers through a luxury or high-value purchase, offering component comparison and upsell opportunities along the path to purchase. Information captured during the kiosk interactions, including gender, age and sentiment, helps sales associates cater to individual needs and delivers smart service and a more personalized shopping experience.<\/p>\n

Insights<\/strong>
We dive into the analytics that gave retailers an unprecedented level of in-store knowledge, showing how our technology gathers, analyzes and gives actionable, real-time insight into in-store behaviors and preferences as well as business intelligence data. We answer questions such as: How well do you know what\u2019s happening in your store? How are shoppers spending their time and money? How effective are your marketing campaigns?<\/p>\n

To learn more visit www.scala.com\/Retail-Expo-2019\/<\/span>.<\/p>\n

About Scala<\/strong>
Scala solutions deliver engaging retail experiences by connecting networks of digital signs, kiosks, mobile devices, websites and Internet-connected devices. Scala, a STRATACACHE company, provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of shopping experiences while retaining the flexibility to rapidly adapt to local business conditions and preferences of customers in the store. With 30 years of experience entertaining, informing and educating audiences, Scala is well-known for its innovation and leveraging best-of-breed technologies, such as mobile and predictive analytics, to create award-winning solutions that are easy-to-use, yet infinitely customizable. Headquartered near Philadelphia, PA, Scala\u2019s network of partners and developers located in more than 90 countries drives more than 500,000 screens worldwide.<\/p>\n

Media Contacts:<\/strong>
Scala HQ, Andrea Poley, andrea.poley@scala.com<\/span><\/p>\n

” content_last_edited=”off|desktop” _builder_version=”4.19.1″ _module_preset=”default” text_font=”Montserrat||||||||” text_font_size=”18px” custom_margin=”||-3px|||” text_font_size_tablet=”18px” text_font_size_phone=”12px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Assisted Selling<\/strong>
This kiosk-based solution guides shoppers through a luxury or high-value purchase, offering component comparison and upsell opportunities along the path to purchase. Information captured during the kiosk interactions, including gender, age and sentiment, helps sales associates cater to individual needs and delivers smart service and a more personalized shopping experience.<\/p>\n

Insights<\/strong>
We dive into the analytics that gave retailers an unprecedented level of in-store knowledge, showing how our technology gathers, analyzes and gives actionable, real-time insight into in-store behaviors and preferences as well as business intelligence data. We answer questions such as: How well do you know what\u2019s happening in your store? How are shoppers spending their time and money? How effective are your marketing campaigns?<\/p>\n

To learn more visit www.scala.com\/Retail-Expo-2019\/<\/span>.<\/p>\n

About Scala<\/strong>
Scala solutions deliver engaging retail experiences by connecting networks of digital signs, kiosks, mobile devices, websites and Internet-connected devices. Scala, a STRATACACHE company, provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of shopping experiences while retaining the flexibility to rapidly adapt to local business conditions and preferences of customers in the store. With 30 years of experience entertaining, informing and educating audiences, Scala is well-known for its innovation and leveraging best-of-breed technologies, such as mobile and predictive analytics, to create award-winning solutions that are easy-to-use, yet infinitely customizable. Headquartered near Philadelphia, PA, Scala\u2019s network of partners and developers located in more than 90 countries drives more than 500,000 screens worldwide.<\/p>\n

Media Contacts:<\/strong>
Scala HQ, Andrea Poley, andrea.poley@scala.com<\/span><\/p>\n

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Recent News<\/h2>\n

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SITTARD, The Netherlands\u201423 April 2019\u2014Scala will demonstrate cutting-edge in-store marketing technology….<\/p>\n","protected":false},"author":3,"featured_media":231321,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[7],"tags":[],"class_list":["post-229234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\nScala Exhibiting In-Store Marketing Technology at RetailEXPO 2019 - Scala - Latam<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/latam.scala.com\/mx\/resources\/news\/scala-exhibiting-in-store-marketing-technology-at-retailexpo-2019\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Scala Exhibiting In-Store Marketing Technology at RetailEXPO 2019 - 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