{"id":229178,"date":"2018-06-07T06:04:54","date_gmt":"2018-06-07T06:04:54","guid":{"rendered":"https:\/\/scalaapac.wpengine.com\/?p=229178"},"modified":"2023-06-12T12:33:46","modified_gmt":"2023-06-12T12:33:46","slug":"stratacache-marketing-technology-on-display-at-the-retail-asia-expo-in-hong-kong","status":"publish","type":"post","link":"https:\/\/latam.scala.com\/mx\/resources\/news\/stratacache-marketing-technology-on-display-at-the-retail-asia-expo-in-hong-kong\/","title":{"rendered":"STRATACACHE Marketing Technology on Display at The Retail Asia Expo in Hong Kong"},"content":{"rendered":"
[et_pb_section fb_built=”1″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”0px||3px|||” locked=”off” global_colors_info=”{}”][et_pb_row use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” _builder_version=”4.21.0″ _module_preset=”default” width=”100%” max_width=”100%” custom_margin=”0px||0px||true|false” custom_padding=”0px|||||” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”Montserrat||||||||” text_font_size=”1.2vw” header_font=”Montserrat|700|||||||” header_font_size=”2vw” header_2_font=”Montserrat|700|||||||” header_2_font_size=”2vw” background_image=”https:\/\/latam.scala.com\/mx\/wp-content\/uploads\/sites\/13\/2022\/11\/New-and-events-gallery-1.jpg” width=”100%” max_width=”100%” height=”35vw” height_tablet=”75vw” height_phone=”74vw” height_last_edited=”on|desktop” custom_padding=”|55%||5%|false|false” hover_enabled=”0″ text_font_size_tablet=”0px” text_font_size_phone=”0px” text_font_size_last_edited=”on|tablet” header_font_size_tablet=”0px” header_font_size_phone=”0px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”0px” header_2_font_size_phone=”0px” header_2_font_size_last_edited=”on|phone” background_last_edited=”on|phone” background_image_tablet=”https:\/\/latam.scala.com\/mx\/wp-content\/uploads\/sites\/13\/2023\/03\/News-mobile-img.png” background_image_phone=”https:\/\/latam.scala.com\/mx\/wp-content\/uploads\/sites\/13\/2023\/03\/News-mobile-img.png” background_enable_image_tablet=”on” background_enable_image_phone=”on” custom_css_main_element=”display:flex;||align-items: center;” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” disabled_on=”off|off|on” _builder_version=”4.21.0″ _module_preset=”default” custom_margin_tablet=”” custom_margin_phone=”0px||0px||true|false” custom_margin_last_edited=”on|phone” custom_padding_tablet=”” custom_padding_phone=”20px||0px||false|false” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.20.0″ _module_preset=”default” custom_padding_tablet=”” custom_padding_phone=”0px||0px||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” text_font=”Montserrat|600|||||||” text_text_color=”#000000″ header_2_font=”Montserrat|700|||||||” header_2_text_align=”center” text_orientation=”center” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|phone” header_2_line_height_tablet=”” header_2_line_height_phone=”1.2em” header_2_line_height_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_divider color=”#EE3235″ divider_weight=”8px” divider_weight_phone=”8px” divider_weight_last_edited=”off|phone” _builder_version=”4.20.0″ _module_preset=”default” vertical_offset=”-20px” width=”100px” width_tablet=”100px” width_phone=”150px” width_last_edited=”on|phone” module_alignment=”center” height=”6px” height_tablet=”6px” height_phone=”5px” height_last_edited=”on|phone” custom_margin=”||12px|||” module_alignment_tablet=”” module_alignment_phone=”center” module_alignment_last_edited=”on|phone” border_radii=”on|8px|8px|8px|8px” locked=”off” global_colors_info=”{%22gcid-e84cacc0-f1a1-4922-8cd2-ec9f45bb75c1%22:%91%22color%22%93}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”0px||0px||false|false” custom_padding_tablet=”” custom_padding_phone=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.20.0″ _module_preset=”default” width=”90%” max_width=”2560px” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/latamscalaprod.wpengine.com\/sg\/wp-content\/uploads\/sites\/13\/2022\/11\/17-04-2018_STRATACACHE-Promotes-Manish-Kumar-Asia_Pacific-Operations.jpg” alt=”Scala CMS” title_text=”17-04-2018_STRATACACHE-Promotes-Manish-Kumar-Asia_Pacific-Operations” _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=”DAYTON, OH \u2014 7 June 2018 \u2014 The STRATACACHE family of digital media\/marketing technology companies will feature their next generation store environment booth at the Retail Asia Expo. Multiple customer engagement solutions will be represented throughout the booth \u2014 interactive shopper experiences that feature the intersection of intelligent visual display, consumer analytics and actionable shopper data. Retailers can view these solutions and have discussions with representatives from the STRATACACHE family, including the digital signage provider with the region\u2019s largest footprint, Scala, in booth B01 at the event, being held 12-14 June in Hong Kong.<\/p>\n
\u201cThis year at Retail Asia Expo, we\u2019re showcasing the full scope of intelligent visual and consumer engagement solutions found throughout the STRATACACHE family of companies,\u201d said Manish Kumar, SVP and Managing Director of Asia-Pacific Operations. \u201cScala has a long history of success in digital signage networks in this region and now, as part of the STRATACACHE family, retailers will see the next generation of our martech impacting the shopper journey. STRATACACHE\u2019s presence at this event kicks off an era of growth and focus in the emerging Asia-Pacific market, with additional strategic developments on the horizon.\u201d” content_phone=”DAYTON, OH \u2014 7 June 2018 \u2014 The STRATACACHE family of digital media\/marketing technology companies will feature their next generation store environment booth at the Retail Asia Expo. Multiple customer engagement solutions will be represented throughout the booth \u2014 interactive shopper experiences that feature the intersection of intelligent visual display, consumer analytics and actionable shopper data. Retailers can view these solutions and have discussions with representatives from the STRATACACHE family, including the digital signage provider with the region\u2019s largest footprint, Scala, in booth B01 at the event, being held 12-14 June in Hong Kong.<\/p>\n
\u201cThis year at Retail Asia Expo, we\u2019re showcasing the full scope of intelligent visual and consumer engagement solutions found throughout the STRATACACHE family of companies,\u201d said Manish Kumar, SVP and Managing Director of Asia-Pacific Operations. \u201cScala has a long history of success in digital signage networks in this region and now, as part of the STRATACACHE family, retailers will see the next generation of our martech impacting the shopper journey. STRATACACHE\u2019s presence at this event kicks off an era of growth and focus in the emerging Asia-Pacific market, with additional strategic developments on the horizon.\u201d” content_last_edited=”off|desktop” _builder_version=”4.21.0″ _module_preset=”default” text_font=”Montserrat|500|||||||” text_font_size=”18px” hover_enabled=”0″ text_font_size_tablet=”18px” text_font_size_phone=”12px” text_font_size_last_edited=”on|phone” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
DAYTON, OH \u2014 7 June 2018 \u2014 The STRATACACHE family of digital media\/marketing technology companies will feature their next generation store environment booth at the Retail Asia Expo. Multiple customer engagement solutions will be represented throughout the booth \u2014 interactive shopper experiences that feature the intersection of intelligent visual display, consumer analytics and actionable shopper data. Retailers can view these solutions and have discussions with representatives from the STRATACACHE family, including the digital signage provider with the region\u2019s largest footprint, Scala, in booth B01 at the event, being held 12-14 June in Hong Kong.<\/p>\n
\u201cThis year at Retail Asia Expo, we\u2019re showcasing the full scope of intelligent visual and consumer engagement solutions found throughout the STRATACACHE family of companies,\u201d said Manish Kumar, SVP and Managing Director of Asia-Pacific Operations. \u201cScala has a long history of success in digital signage networks in this region and now, as part of the STRATACACHE family, retailers will see the next generation of our martech impacting the shopper journey. STRATACACHE\u2019s presence at this event kicks off an era of growth and focus in the emerging Asia-Pacific market, with additional strategic developments on the horizon.\u201d<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|tablet” _builder_version=”4.18.0″ _module_preset=”default” custom_padding_tablet=”0px||0px||false|false” custom_padding_phone=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.18.0″ _module_preset=”default” width=”90%” max_width=”2560px” custom_margin=”-17px|auto||auto||” custom_padding_tablet=”” custom_padding_phone=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_last_edited=”off|desktop” _builder_version=”4.19.1″ _module_preset=”default” text_font=”Montserrat||||||||” text_font_size=”18px” custom_margin=”||-3px|||” text_font_size_tablet=”18px” text_font_size_phone=”12px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
Walkbase, STRATACACHE\u2019s in-store retail analytics platform, will also be used in the booth to capture and display data gathered from booth visitors\u2019 interactions with the solutions on display.<\/p>\n
Highlighted solutions in booth B01 include: Digital menu boards and ordering kiosks \u2013 Ordering is fun and convenient with our interactive caf\u00e9 solution. Customers use touchscreens to order, sending a selfie along with their selections. When their order is ready, the customer\u2019s own photo appears on large format digital displays.<\/p>\n LIFT upsell activation platform \u2013 LIFT\u2019s customer-facing display promotes relevant offers at the point of sale. Personalize the quick-stop shopping experience by utilizing real-time offers based on customer purchase information. LIFT features a streamlined all-in-one form factor, a feature-rich analytics portal and flexible configurations to fit any retail environment.<\/p>\n Shopping mall wayfinder \u2014 Showing people how to find their way around a shopping complex is not an easy task. This solution allows guests to use a touchscreen to look up maps and directions leading them to the right places easily and quickly.<\/p>\n Additional STRATACACHE booth experiences include: an interactive fashion solution that invites shoppers to learn more about the brand quality and story by interacting with the apparel, triggering sensors embedded in the clothing; and two interactive electronic solutions that provide shoppers with customized assistance to help navigate the product discovery process.<\/p>\n Learn more about these retail solutions and more at www.stratacache.com<\/span><\/a> and www.scala.com<\/span><\/a>.<\/p>\n About STRATACACHE<\/strong> Media Contacts:<\/strong> [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|off” admin_label=”Section” _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”0px||0px||true|false” locked=”off” global_colors_info=”{}”][et_pb_row 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feature….<\/p>\n","protected":false},"author":3,"featured_media":229151,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[7],"tags":[],"class_list":["post-229178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\n
Scala-branded hardware solutions \u2013 Combining digital signage system knowledge with decades of experience and best practices, Scala media players, featured in the booth, are designed for performance, stability and compatibility while ensuring the reliable, timely delivery of rich media experiences. Additionally, our Scala Content Accelerator<\/span><\/a> multimedia caching devices ensure reliable, timely delivery of rich media experiences in any retail environment.<\/p>\n
STRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers\u2019 shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world\u2019s largest brands. Across the STRATACACHE family of complementary digital media\/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at www.stratacache.com<\/a><\/span>, on Twitter @STRATACACHE<\/span><\/a> or on Facebook<\/span><\/a>.<\/p>\n
Scala HQ, Andrea Poley, andrea.poley@scala.com<\/span><\/p>\nRecent News<\/h2>\n
Related News<\/h2>\n