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[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” disabled_on=”off|off|on” _builder_version=”4.21.0″ _module_preset=”default” custom_margin_tablet=”” custom_margin_phone=”0px||0px||true|false” custom_margin_last_edited=”on|phone” custom_padding_tablet=”” custom_padding_phone=”20px||0px||false|false” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.20.0″ _module_preset=”default” custom_padding_tablet=”” custom_padding_phone=”0px||0px||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”Montserrat|600|||||||” text_text_color=”#000000″ header_2_font=”Montserrat|700|||||||” header_2_text_align=”center” text_orientation=”center” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|phone” header_2_line_height_tablet=”” header_2_line_height_phone=”1.2em” header_2_line_height_last_edited=”on|phone” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
[\/et_pb_text][et_pb_divider color=”#EE3235″ divider_weight=”8px” divider_weight_phone=”8px” divider_weight_last_edited=”off|phone” _builder_version=”4.20.0″ _module_preset=”default” vertical_offset=”-20px” width=”100px” width_tablet=”100px” width_phone=”150px” width_last_edited=”on|phone” module_alignment=”center” height=”6px” height_tablet=”6px” height_phone=”5px” height_last_edited=”on|phone” custom_margin=”||12px|||” module_alignment_tablet=”” module_alignment_phone=”center” module_alignment_last_edited=”on|phone” border_radii=”on|8px|8px|8px|8px” locked=”off” global_colors_info=”{%22gcid-e84cacc0-f1a1-4922-8cd2-ec9f45bb75c1%22:%91%22color%22%93}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”0px||||false|false” custom_padding_tablet=”” custom_padding_phone=”0px||0px||true|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.20.0″ _module_preset=”default” width=”90%” max_width=”2560px” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/latamscalaprod.wpengine.com\/sg\/wp-content\/uploads\/sites\/13\/2022\/11\/26-04-2018_Scala-to-Display-Intelligent-Visual-and-Consumer-Engagement-Solutions-at-RBTE-scaled-1.jpg” alt=”Scala CMS” title_text=”26-04-2018_Scala-to-Display-Intelligent-Visual-and-Consumer-Engagement-Solutions-at-RBTE-scaled (1)” _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=”SITTARD, The Netherlands\u201426 April 2018\u2014Scala is bringing its next generation store environment to the Retail Business Technology Expo (RBTE), showcasing how its marketing technology impacts every aspect of retail engagement. Every Scala solution can integrate seamlessly into any retail environment to incorporate intelligent visual display and measurable shopper data into marketing strategy, increasing sales. Retailers can find Scala, part of the STRATACACHE family of digital media\/marketing technology companies, in booth E48 at RBTE in Olympia, London, from May 2-3.<\/p>\n
Highly advanced in-store retail analytics technology will continuously capture, measure and display real-time data from booth visitors\u2019 interactions with Scala\u2019s shopper engagement solutions.<\/p>\n
\u201cThe capability our analytics platform brings to our shopper experience strategy has been resonating strongly with retailers \u2014 they want to know how to create a memorable shopping experience by driving highly targeted, relevant messages that are based directly on deep customer learning and insights,\u201d said Harry Horn, vice president of marketing and GM of EMEA. \u201cEvery aspect of the customer\u2019s experience can be anonymously analyzed, customized and mapped \u2013 from moving throughout the store to what\u2019s being viewed and, ultimately, what results in a sale.\u201d” content_phone=”<\/p>\n
SITTARD, The Netherlands\u201426 April 2018\u2014Scala is bringing its next generation store environment to the Retail Business Technology Expo (RBTE), showcasing how its marketing technology impacts every aspect of retail engagement. Every Scala solution can integrate seamlessly into any retail environment to incorporate intelligent visual display and measurable shopper data into marketing strategy, increasing sales. Retailers can find Scala, part of the STRATACACHE family of digital media\/marketing technology companies, in booth E48 at RBTE in Olympia, London, from May 2-3.<\/p>\n
Highly advanced in-store retail analytics technology will continuously capture, measure and display real-time data from booth visitors\u2019 interactions with Scala\u2019s shopper engagement solutions.<\/p>\n
\u201cThe capability our analytics platform brings to our shopper experience strategy has been resonating strongly with retailers \u2014 they want to know how to create a memorable shopping experience by driving highly targeted, relevant messages that are based directly on deep customer learning and insights,\u201d said Harry Horn, vice president of marketing and GM of EMEA. \u201cEvery aspect of the customer\u2019s experience can be anonymously analyzed, customized and mapped \u2013 from moving throughout the store to what\u2019s being viewed and, ultimately, what results in a sale.\u201d<\/p>\n
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SITTARD, The Netherlands\u201426 April 2018\u2014Scala is bringing its next generation store environment to the Retail Business Technology Expo (RBTE), showcasing how its marketing technology impacts every aspect of retail engagement. Every Scala solution can integrate seamlessly into any retail environment to incorporate intelligent visual display and measurable shopper data into marketing strategy, increasing sales. Retailers can find Scala, part of the STRATACACHE family of digital media\/marketing technology companies, in booth E48 at RBTE in Olympia, London, from May 2-3.<\/p>\n
Highly advanced in-store retail analytics technology will continuously capture, measure and display real-time data from booth visitors\u2019 interactions with Scala\u2019s shopper engagement solutions.<\/p>\n
\u201cThe capability our analytics platform brings to our shopper experience strategy has been resonating strongly with retailers \u2014 they want to know how to create a memorable shopping experience by driving highly targeted, relevant messages that are based directly on deep customer learning and insights,\u201d said Harry Horn, vice president of marketing and GM of EMEA. \u201cEvery aspect of the customer\u2019s experience can be anonymously analyzed, customized and mapped \u2013 from moving throughout the store to what\u2019s being viewed and, ultimately, what results in a sale.\u201d<\/p>\n
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In Scala\u2019s booth E48,<\/strong> visitors can experience solutions including:<\/p>\n Scala is also be sponsoring RBTE\u2019s BIG Party on May 2 at 4:30 p.m. where there will be a celebratory toast to the continued success of the retail business technology industry. Additionally, Scala partner Inurface Media will include two Scala shopper engagement solutions in their booth D41\u2014 a fashion-focused mannequin that encourages shopper\/brand interaction and an electronics solution that helps shoppers navigate complex features during the product discovery process.<\/p>\n About Scala, Inc.<\/strong> Media Contacts:<\/strong> [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|off” admin_label=”Section” _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”0px||0px||true|false” locked=”off” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.18.0″ _module_preset=”default” width=”100%” max_width=”1555px” custom_padding=”||2px|||” custom_padding_tablet=”||2px|||” custom_padding_phone=”||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.3″ _module_preset=”default” 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Scala solutions deliver engaging retail experiences by connecting networks of digital signs, kiosks, mobile devices, websites and Internet-connected devices. Scala, a STRATACACHE company, provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of shopping experiences while retaining the flexibility to rapidly adapt to local business conditions and preferences of customers in the store. With 30 years of experience entertaining, informing and educating audiences, Scala is well-known for its innovation and leveraging best-of-breed technologies, such as mobile and predictive analytics, to create award-winning solutions that are easy-to-use, yet infinitely customizable. Headquartered near Philadelphia, PA, Scala\u2019s network of partners and developers located in more than 90 countries drives more than 500,000 screens worldwide.<\/p>\n
Scala HQ, Andrea Poley, andrea.poley@scala.com<\/span><\/p>\nRecent News<\/h2>\n
Related News<\/h2>\n