[et_pb_section fb_built=”1″ _builder_version=”4.18.0″ _module_preset=”default” custom_padding=”0px||3px|||” locked=”off” global_colors_info=”{}”][et_pb_row use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” _builder_version=”4.21.0″ _module_preset=”default” width=”100%” max_width=”100%” custom_margin=”0px||0px||true|false” custom_padding=”0px|||||” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”Montserrat||||||||” text_font_size=”1.2vw” header_font=”Montserrat|700|||||||” header_font_size=”2vw” header_2_font=”Montserrat|700|||||||” header_2_font_size=”2vw” background_image=”https:\/\/latam.scala.com\/mx\/wp-content\/uploads\/sites\/13\/2022\/11\/Blog-SG.jpg” width=”100%” max_width=”100%” height=”35vw” height_tablet=”75vw” height_phone=”74vw” height_last_edited=”on|desktop” custom_padding=”|55%||5%|false|false” hover_enabled=”0″ text_font_size_tablet=”0px” text_font_size_phone=”0px” text_font_size_last_edited=”on|tablet” header_font_size_tablet=”0px” header_font_size_phone=”0px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”0px” header_2_font_size_phone=”0px” header_2_font_size_last_edited=”on|phone” background_last_edited=”on|phone” background_image_tablet=”https:\/\/latam.scala.com\/mx\/wp-content\/uploads\/sites\/13\/2023\/03\/Blogs-mobile-img.png” background_image_phone=”https:\/\/latam.scala.com\/mx\/wp-content\/uploads\/sites\/13\/2023\/03\/Blogs-mobile-img.png” background_enable_image_tablet=”on” background_enable_image_phone=”on” custom_css_main_element=”display:flex;||align-items: center;” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
Blog written by Tara Nichols[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” disabled_on=”off|off|on” _builder_version=”4.21.0″ _module_preset=”default” custom_margin_tablet=”” custom_margin_phone=”0px||0px||true|false” custom_margin_last_edited=”on|phone” custom_padding_tablet=”” custom_padding_phone=”20px||0px||false|false” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.20.0″ _module_preset=”default” custom_padding_tablet=”” custom_padding_phone=”0px||0px||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” text_font=”Montserrat|600|||||||” text_text_color=”#000000″ header_2_font=”Montserrat|700|||||||” header_2_text_align=”center” text_orientation=”center” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|phone” header_2_line_height_tablet=”” header_2_line_height_phone=”1.2em” header_2_line_height_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
<\/span> Consumer expectations of gyms and fitness clubs are evolving in the same way they are in other sectors like retail, hospitality and grocery. While digital and online fitness exploded at the peak of the pandemic as physical gyms were restricted or shuttered altogether due to lengthy lockdowns, overall the global fitness industry was one of the hardest hit sectors during the pandemic, experiencing a significant drop of 16.2% in market size in 2020.<\/p>\n ” content_phone=”<\/p>\n <\/span> Consumer expectations of gyms and fitness clubs are evolving in the same way they are in other sectors like retail, hospitality and grocery. While digital and online fitness exploded at the peak of the pandemic as physical gyms were restricted or shuttered altogether due to lengthy lockdowns, overall the global fitness industry was one of the hardest hit sectors during the pandemic, experiencing a significant drop of 16.2% in market size in 2020.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/scalaapac.wpengine.com\/wp-content\/uploads\/sites\/13\/2022\/09\/AU_27-07-2022_Quick-Guide-to-Digital-Signage-for-Fitness-Centres.jpg” alt=”Scala CMS” title_text=”AU_27-07-2022_Quick Guide to Digital Signage for Fitness Centres” _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.18.0″ _module_preset=”default” width=”90%” max_width=”2560px” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=”<\/p>\n The fitness sector is experiencing a major resurgence as people return to bricks-and-mortar gyms and fitness clubs in droves. The global health and fitness club market is expected to reach a value of <\/span>USD 147.11 billion<\/a><\/span> <\/span>in the next two years and will witness a CAGR of 7.21% from 2022 to 2027. Asia-Pacific leads the charge, with the APAC Physical Activity Market expected to reach USD $373.5 billion<\/a><\/span> <\/span>by next year, overtaking North America as the largest global market. Finally, research from the Global Wellness Institute reveals Asia will be, by far, the #1 growth leader through 2023, and that Asia is also world\u2019s top market ($10.8 billion) for fitness technology.<\/p>\n So, how can digital signage for gyms and fitness centres be used to meet customer expectations, attract new members and improve customer retention? Here we provide a quick guide to the benefits.<\/p>\n ” content_phone=”<\/p>\n <\/span> So, how can digital signage for gyms and fitness centres be used to meet customer expectations, attract new members and improve customer retention? Here we provide a quick guide to the benefits.<\/p>\n ” content_last_edited=”on|phone” disabled_on=”off|off|off” _builder_version=”4.19.1″ _module_preset=”default” text_font=”Montserrat|500|||||||” text_font_size=”20px” header_2_font=”|700|||||||” header_2_line_height=”1.3em” header_3_font=”|700|||||||” header_3_line_height=”1.3em” text_font_size_tablet=”16px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” header_3_font_size_tablet=”” header_3_font_size_phone=”16px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n The fitness sector is experiencing a major resurgence as people return to bricks-and-mortar gyms and fitness clubs in droves. The global health and fitness club market is expected to reach a value of USD 147.11 billion\u00a0<\/span>in the next two years and will witness a CAGR of 7.21% from 2022 to 2027. Asia-Pacific leads the charge, with the APAC Physical Activity Market expected to reach\u00a0USD $373.5 billion<\/a><\/span>\u00a0<\/span>by next year, overtaking North America as the largest global market. Finally, research from the Global Wellness Institute reveals Asia will be, by far, the #1 growth leader through 2023, and that Asia is also world\u2019s top market ($10.8 billion) for fitness technology.<\/p>\n So, how can digital signage for gyms and fitness centres be used to meet customer expectations, attract new members and improve customer retention? Here we provide a quick guide to the benefits.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.18.0″ _module_preset=”default” width=”90%” max_width=”2560px” custom_margin=”||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_last_edited=”off|tablet” disabled_on=”off|off|off” _builder_version=”4.18.0″ _module_preset=”default” text_font=”Montserrat|500|||||||” text_font_size=”20px” header_2_font=”|700|||||||” header_2_line_height=”1.3em” header_3_font=”|700|||||||” header_3_line_height=”1.3em” text_font_size_tablet=”16px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” header_3_font_size_tablet=”” header_3_font_size_phone=”16px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]1. Entertain and motivate gym goers<\/strong><\/p>\n Many people who attend a gym will tell you that staying motivated is a key challenge. There are multiple ways fitness centres can use digital signage to help clients stay on track. Digital signage can be used to:<\/span><\/p>\n Let\u2019s not forget the power of music, either: it\u2019s been shown that music distracts from pain and fatigue, elevates mood, increases endurance and reduced perceived effort. Gyms can supercharge members by playing high-energy music videos via digital screens throughout the centre.<\/p>\n \u00a0[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.18.0″ _module_preset=”default” width=”90%” max_width=”2560px” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_last_edited=”off|tablet” disabled_on=”off|off|off” _builder_version=”4.18.0″ _module_preset=”default” text_font=”Montserrat|500|||||||” text_font_size=”20px” header_2_font=”|700|||||||” header_2_line_height=”1.3em” header_3_font=”|700|||||||” text_font_size_tablet=”16px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” header_3_font_size_tablet=”” header_3_font_size_phone=”16px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]2. Communicate important information<\/strong><\/p>\n Today\u2019s consumer expects information at their fingertips. Digital signage for gyms and fitness centres is an indispensable tool to keep members up to date with key information such as:<\/span><\/p>\n Gyms may use digital bulletin boards, video walls and other digital wall displays to show information at strategic high traffic areas throughout the centre.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/scalaapac.wpengine.com\/wp-content\/uploads\/sites\/13\/2022\/09\/AU-fitness-blog-5.jpg” title_text=”AU-fitness-blog-5″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.18.0″ _module_preset=”default” width=”90%” max_width=”2560px” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_last_edited=”off|tablet” disabled_on=”off|off|off” _builder_version=”4.19.1″ _module_preset=”default” text_font=”Montserrat|500|||||||” text_font_size=”20px” header_2_font=”|700|||||||” header_2_line_height=”1.3em” header_3_font=”|700|||||||” header_3_line_height=”1.3em” text_font_size_tablet=”16px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” header_3_font_size_tablet=”” header_3_font_size_phone=”16px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]3. Advertising and promotion<\/strong><\/p>\n Driving revenue and improving customer retention are a high priority for any gym or fitness centre. The majority of gyms lose\u00a0<\/span>50%<\/a><\/span>\u00a0of new members within the first six months, a high attrition rate for an industry that is seeking to recover post-pandemic. Fitness centre digital signage provides the perfect channel to advertise and promote the benefits of membership, new and fresh exercise programmes and classes to keep members interested, and perks to keep clients coming back. Digital signage can be used to promote:<\/span><\/p>\n 4. Generate advertising revenue<\/strong><\/p>\n A smart way to generate additional revenue for gyms and fitness centres is to partner with brands (e.g. activewear, nutrition and supplements) to offer digital advertising placements on the centre\u2019s digital screens. Brands can be charged to display sponsored content and for brand takeovers, as well as run special promotions that offer brand discounts and offers to gym members.<\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ custom_padding_last_edited=”on|phone” _builder_version=”4.19.1″ _module_preset=”default” width=”90%” max_width=”2560px” custom_padding=”||||false|false” custom_padding_tablet=”||||false|false” custom_padding_phone=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/scalaapac.wpengine.com\/wp-content\/uploads\/sites\/13\/2022\/09\/AU-fitness-blog-4.jpg” title_text=”AU-fitness-blog-4″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=”<\/p>\n ” content_phone=”<\/p>\n ” content_last_edited=”on|phone” disabled_on=”off|off|off” _builder_version=”4.19.1″ _module_preset=”default” text_font=”Montserrat|500|||||||” text_font_size=”20px” header_2_font=”|700|||||||” header_2_line_height=”1.3em” header_3_font=”|700|||||||” header_3_line_height=”1.3em” text_font_size_tablet=”16px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.19.1″ _module_preset=”default” width=”90%” max_width=”2560px” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=”<\/p>\n Scala digital signage enables gyms and fitness clubs to create a more modern gym experience in line with changing consumer expectations. From video walls to digital check-in and beyond, contact Scala today to discuss your project.<\/p>\n Read more <\/span><\/a>about how Scala created a \u201cVirtual Fitness Experience\u201d for fitness club chain Basic-Fit in more than 800 locations across the Netherlands, Belgium, Luxembourg, France and Spain.<\/p>\n Get in touch today<\/a><\/span> <\/span>to discuss your next project.” content_phone=”<\/p>\n <\/span> Read more <\/span><\/a>about how Scala created a \u201cVirtual Fitness Experience\u201d for fitness club chain Basic-Fit in more than 800 locations across the Netherlands, Belgium, Luxembourg, France and Spain.<\/p>\n Get in touch today<\/a><\/span> <\/span>to discuss your next project.<\/p>\n ” content_last_edited=”on|desktop” disabled_on=”off|off|off” _builder_version=”4.19.1″ _module_preset=”default” text_font=”Montserrat|500|||||||” text_font_size=”20px” header_2_font=”|700|||||||” header_2_line_height=”1.3em” header_3_font=”|700|||||||” header_3_line_height=”1.3em” text_font_size_tablet=”16px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n Scala digital signage enables gyms and fitness clubs to create a more modern gym experience in line with changing consumer expectations. From video walls to digital check-in and beyond, contact Scala today to discuss your project.<\/p>\n Read more\u00a0<\/span><\/a>about how Scala created a \u201cVirtual Fitness Experience\u201d for fitness club chain Basic-Fit in more than 800 locations across the Netherlands, Belgium, Luxembourg, France and Spain.<\/p>\n Get in touch today<\/a><\/span>\u00a0<\/span>to discuss your next project.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”off|off|off” _builder_version=”4.18.0″ _module_preset=”default” background_color=”#f4f5f9″ width=”90%” max_width=”2560px” custom_margin=”|auto||auto|false|false” custom_padding=”40px|40px|40px|40px|true|true” border_radii=”on|10px|10px|10px|10px” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=”<\/p>\n Tara Nichols<\/a>,
\nBlog written by Tara Nichols[\/et_pb_text][et_pb_divider color=”#EE3235″ divider_weight=”8px” divider_weight_phone=”8px” divider_weight_last_edited=”off|phone” _builder_version=”4.20.0″ _module_preset=”default” vertical_offset=”-20px” width=”100px” width_tablet=”100px” width_phone=”150px” width_last_edited=”on|phone” module_alignment=”center” height=”6px” height_tablet=”6px” height_phone=”5px” height_last_edited=”on|phone” custom_margin=”||12px|||” module_alignment_tablet=”” module_alignment_phone=”center” module_alignment_last_edited=”on|phone” border_radii=”on|8px|8px|8px|8px” locked=”off” global_colors_info=”{%22gcid-e84cacc0-f1a1-4922-8cd2-ec9f45bb75c1%22:%91%22color%22%93}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”off|phone” _builder_version=”4.20.0″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”0px||||false|false” custom_padding_tablet=”0px||0px||false|false” custom_padding_phone=”0px||||false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ custom_padding_last_edited=”on|desktop” _builder_version=”4.18.0″ _module_preset=”default” width=”90%” max_width=”2560px” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=”<\/p>\nThe evolving fitness landscape<\/h2>\n
The evolving fitness landscape<\/h2>\n
\nConsumer expectations of gyms and fitness clubs are evolving in the same way they are in other sectors like retail, hospitality and grocery. While digital and online fitness exploded at the peak of the pandemic as physical gyms were restricted or shuttered altogether due to lengthy lockdowns, overall the global fitness industry was one of the hardest hit sectors during the pandemic, experiencing a significant drop of 16.2% in market size in 2020.” content_last_edited=”on|phone” disabled_on=”off|off|off” _builder_version=”4.19.1″ _module_preset=”default” text_font=”Montserrat|500|||||||” text_font_size=”20px” header_2_font=”|700|||||||” header_2_line_height=”1.3em” text_font_size_tablet=”16px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\nThe evolving fitness landscape<\/h2>\n
Strong growth expected in the fitness industry<\/h2>\n
<\/strong><\/h2>\n
Digital signage for gyms: a quick guide to the benefits<\/strong><\/h2>\n
Strong growth expected in the fitness industry<\/h2>\n
The fitness sector is experiencing a major resurgence as people return to bricks-and-mortar gyms and fitness clubs in droves. The global health and fitness club market is expected to reach a value of <\/span>USD 147.11 billion<\/a><\/span> <\/span>in the next two years and will witness a CAGR of 7.21% from 2022 to 2027. Asia-Pacific leads the charge, with the APAC Physical Activity Market expected to reach USD $373.5 billion<\/a><\/span> <\/span>by next year, overtaking North America as the largest global market. Finally, research from the Global Wellness Institute reveals Asia will be, by far, the #1 growth leader through 2023, and that Asia is also world\u2019s top market ($10.8 billion) for fitness technology.<\/p>\n<\/strong><\/h2>\n
Digital signage for gyms: a quick guide to the benefits<\/strong><\/h2>\n
Strong growth expected in the fitness industry<\/h2>\n
<\/strong><\/h2>\n
Digital signage for gyms: a quick guide to the benefits<\/strong><\/h2>\n
\n
\n
\n
\nGyms can use digital signage to advertise new joiner discounts to entice casual users.<\/li>\n
\nGyms offering special referral discounts for clients can promote this on their digital signage to attract new members through existing clientele<\/li>\n
\nDigital signage is a great way to upsell existing members on new programmes, classes and personal training services.<\/li>\n<\/ul>\nDigital Signage Solutions for Gyms and Fitness Centres<\/h2>\n
\n
Digital Signage Solutions for Gyms and Fitness Centres<\/h2>\n
\n
Digital Signage Solutions for Gyms and Fitness Centres<\/h2>\n
\n
Transforming gyms and fitness centres with Scala digital signage<\/h2>\n
Transforming gyms and fitness centres with Scala digital signage<\/h2>\n
Scala digital signage enables gyms and fitness clubs to create a more modern gym experience in line with changing consumer expectations. From video walls to digital check-in and beyond, contact Scala today to discuss your project.<\/p>\nTransforming gyms and fitness centres with Scala digital signage<\/h2>\n
About the Author:<\/h3>\n
About the Author:<\/h3>\n