{"id":228025,"date":"2022-08-30T06:35:50","date_gmt":"2022-08-30T06:35:50","guid":{"rendered":"https:\/\/scalaapac.wpengine.com\/?p=228025"},"modified":"2023-06-16T09:55:56","modified_gmt":"2023-06-16T09:55:56","slug":"liseberg-catches-visitors-attention-with-digital-signage","status":"publish","type":"post","link":"https:\/\/latam.scala.com\/mx\/casestudies\/liseberg-catches-visitors-attention-with-digital-signage\/","title":{"rendered":"Liseberg capta la atenci\u00f3n de los visitantes con la se\u00f1alizaci\u00f3n digital"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||3px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px|||||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_font_size=&#8221;1.2vw&#8221; header_font=&#8221;Montserrat|700|||||||&#8221; header_font_size=&#8221;2vw&#8221; header_2_font=&#8221;Montserrat|700|||||||&#8221; header_2_font_size=&#8221;2vw&#8221; background_image=&#8221;https:\/\/latam.scala.com\/mx\/wp-content\/uploads\/sites\/13\/2022\/11\/Case-study-1-gallery..jpg&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; height=&#8221;35vw&#8221; height_tablet=&#8221;75vw&#8221; height_phone=&#8221;74vw&#8221; height_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;|55%||5%|false|false&#8221; text_font_size_tablet=&#8221;0px&#8221; text_font_size_phone=&#8221;0px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; header_font_size_tablet=&#8221;0px&#8221; header_font_size_phone=&#8221;0px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;0px&#8221; header_2_font_size_phone=&#8221;0px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; background_last_edited=&#8221;on|phone&#8221; background_enable_image_tablet=&#8221;off&#8221; background_enable_image_phone=&#8221;off&#8221; custom_css_main_element=&#8221;display:flex;||align-items: center;&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Liseberg capta la atenci\u00f3n de los visitantes<br \/>con la se\u00f1alizaci\u00f3n digital<\/h1>\n<p>El parque de atracciones Liseberg, que celebr\u00f3 su 90 aniversario en 2013,se encuentra en Gotemburgo, Suecia. El parque ha implementado una extensa red de se\u00f1alizaci\u00f3n digital, impulsada por la tecnolog\u00eda Scala,para respaldar una variedad de esfuerzos de marketing y comunicaci\u00f3n en todo el parque.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;2560px&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; custom_margin=&#8221;||25px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; header_text_align_tablet=&#8221;&#8221; header_text_align_phone=&#8221;center&#8221; header_text_align_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;20px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_2_text_align_tablet=&#8221;&#8221; header_2_text_align_phone=&#8221;center&#8221; header_2_text_align_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;20px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"text\">Resumen del proyecto<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#EE3235&#8243; 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custom_padding=&#8221;0px||||false|false&#8221; custom_css_main_element=&#8221;display: flex;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;display: flex;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; custom_css_main_element_phone=&#8221;display: block;||&#8221; custom_css_main_element_tablet=&#8221;display:block;&#8221;][et_pb_image src=&#8221;https:\/\/scalaapac.wpengine.com\/wp-content\/uploads\/sites\/13\/2022\/08\/Liseberg-Main-image.jpg&#8221; alt=&#8221;Scala CMS&#8221; title_text=&#8221;Liseberg-Main-image&#8221; align=&#8221;right&#8221; module_class=&#8221;summary&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;800px&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;||||false|false&#8221; border_radii=&#8221;on|30px|30px|30px|30px&#8221; border_radii_tablet=&#8221;on|30px|30px|30px|30px&#8221; border_radii_phone=&#8221;on|15px|15px|15px|15px&#8221; border_radii_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|600|||||||&#8221; header_font=&#8221;Montserrat|700|||||||&#8221; header_text_align=&#8221;center&#8221; header_2_font=&#8221;Montserrat|700|||||||&#8221; header_2_text_align=&#8221;center&#8221; text_orientation=&#8221;center&#8221; text_text_color_tablet=&#8221;&#8221; text_text_color_phone=&#8221;#000000&#8243; text_text_color_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.2em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;20px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_line_height_tablet=&#8221;&#8221; header_line_height_phone=&#8221;1.2em&#8221; header_line_height_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;20px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;&#8221; header_2_line_height_phone=&#8221;1.2em&#8221; header_2_line_height_last_edited=&#8221;on|phone&#8221; background_layout_tablet=&#8221;&#8221; background_layout_phone=&#8221;&#8221; background_layout_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"text\">Liseberg capta la atenci\u00f3n de los visitantes con la se\u00f1alizaci\u00f3n digital<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#EE3235&#8243; divider_weight=&#8221;8px&#8221; divider_weight_phone=&#8221;8px&#8221; divider_weight_last_edited=&#8221;off|phone&#8221; disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; vertical_offset=&#8221;-20px&#8221; width=&#8221;100px&#8221; width_tablet=&#8221;100px&#8221; width_phone=&#8221;150px&#8221; width_last_edited=&#8221;on|phone&#8221; height=&#8221;6px&#8221; height_tablet=&#8221;6px&#8221; height_phone=&#8221;5px&#8221; height_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||12px|||&#8221; module_alignment_tablet=&#8221;center&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-e84cacc0-f1a1-4922-8cd2-ec9f45bb75c1%22:%91%22color%22%93}&#8221;][\/et_pb_divider][et_pb_text disabled_on=&#8221;off|on|on&#8221; module_class=&#8221;summary&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|500|||||||&#8221; text_font_size=&#8221;20px&#8221; max_width=&#8221;650px&#8221; custom_margin=&#8221;|50px|||false|false&#8221; custom_margin_tablet=&#8221;|50px|||false|false&#8221; custom_margin_phone=&#8221;|0px|||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.5em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]Liseberg ha implementado una extensa red de se\u00f1alizaci\u00f3n digital, impulsada por la tecnolog\u00eda Scala, para respaldar una variedad de esfuerzos de marketing y comunicaci\u00f3n<span id=\"dots6\">&#8230; <\/span><span id=\"more6\">en todo el parque. Estos incluyen campa\u00f1as digitales en la entrada del parque, tableros de men\u00fa digitales en los restaurantes de servicio r\u00e1pido y apoyo en la gesti\u00f3n de colas alrededor del parque. \u201cHemos instalado pantallas de informaci\u00f3n, tableros de men\u00fas y pantallas de juegos de diferentes tipos\u201d, explic\u00f3 Katarina Kolb, especialista digital de Liseberg. \u201cTodos contribuyen a mejorar la experiencia general de nuestros visitantes\u201d.<\/span><button onclick=\"readMore6()\" id=\"myBtn6\" class=\"button-style\">Read more >><\/button>[\/et_pb_text][et_pb_text content_tablet=&#8221;Liseberg ha implementado una extensa red de se\u00f1alizaci\u00f3n digital, impulsada por la tecnolog\u00eda Scala, para respaldar una variedad de esfuerzos de marketing y comunicaci\u00f3n en todo el parque. 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document.getElementById(\"myBtn5\");<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  if (dots.style.display === \"none\") {<!-- [et_pb_line_break_holder] -->    dots.style.display = \"inline\";<!-- [et_pb_line_break_holder] -->    btnText.innerHTML = \"Read more >>\";<!-- [et_pb_line_break_holder] -->    moreText.style.display = \"none\";<!-- [et_pb_line_break_holder] -->  } else {<!-- [et_pb_line_break_holder] -->    dots.style.display = \"none\";<!-- [et_pb_line_break_holder] -->    btnText.innerHTML = \"Read less\";<!-- [et_pb_line_break_holder] -->    moreText.style.display = \"inline\";<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  function readMore6() {<!-- [et_pb_line_break_holder] -->  var dots = document.getElementById(\"dots6\");<!-- [et_pb_line_break_holder] -->  var moreText = document.getElementById(\"more6\");<!-- [et_pb_line_break_holder] -->  var btnText = 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document.getElementById(\"myBtn8\");<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  if (dots.style.display === \"none\") {<!-- [et_pb_line_break_holder] -->    dots.style.display = \"inline\";<!-- [et_pb_line_break_holder] -->    btnText.innerHTML = \"Read more >>\";<!-- [et_pb_line_break_holder] -->    moreText.style.display = \"none\";<!-- [et_pb_line_break_holder] -->  } else {<!-- [et_pb_line_break_holder] -->    dots.style.display = \"none\";<!-- [et_pb_line_break_holder] -->    btnText.innerHTML = \"Read less\";<!-- [et_pb_line_break_holder] -->    moreText.style.display = \"inline\";<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  function readMore9() {<!-- [et_pb_line_break_holder] -->  var dots = document.getElementById(\"dots9\");<!-- [et_pb_line_break_holder] -->  var moreText = document.getElementById(\"more9\");<!-- [et_pb_line_break_holder] -->  var btnText = document.getElementById(\"myBtn9\");<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  if (dots.style.display === \"none\") {<!-- [et_pb_line_break_holder] -->    dots.style.display = \"inline\";<!-- [et_pb_line_break_holder] -->    btnText.innerHTML = \"Read more >>\";<!-- [et_pb_line_break_holder] -->    moreText.style.display = \"none\";<!-- [et_pb_line_break_holder] -->  } else {<!-- [et_pb_line_break_holder] -->    dots.style.display = \"none\";<!-- [et_pb_line_break_holder] -->    btnText.innerHTML = \"Read less\";<!-- [et_pb_line_break_holder] -->    moreText.style.display = \"inline\";<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  function readMore10() {<!-- [et_pb_line_break_holder] -->  var dots = document.getElementById(\"dots10\");<!-- [et_pb_line_break_holder] -->  var moreText = document.getElementById(\"more10\");<!-- [et_pb_line_break_holder] -->  var btnText = 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document.getElementById(\"myBtn11\");<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  if (dots.style.display === \"none\") {<!-- [et_pb_line_break_holder] -->    dots.style.display = \"inline\";<!-- [et_pb_line_break_holder] -->    btnText.innerHTML = \"Read more >>\";<!-- [et_pb_line_break_holder] -->    moreText.style.display = \"none\";<!-- [et_pb_line_break_holder] -->  } else {<!-- [et_pb_line_break_holder] -->    dots.style.display = \"none\";<!-- [et_pb_line_break_holder] -->    btnText.innerHTML = \"Read less\";<!-- [et_pb_line_break_holder] -->    moreText.style.display = \"inline\";<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  function readMore12() {<!-- [et_pb_line_break_holder] -->  var dots = document.getElementById(\"dots12\");<!-- [et_pb_line_break_holder] -->  var moreText = document.getElementById(\"more12\");<!-- [et_pb_line_break_holder] -->  var btnText = document.getElementById(\"myBtn12\");<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  if (dots.style.display === \"none\") {<!-- [et_pb_line_break_holder] -->    dots.style.display = \"inline\";<!-- [et_pb_line_break_holder] -->    btnText.innerHTML = \"Read more >>\";<!-- [et_pb_line_break_holder] -->    moreText.style.display = \"none\";<!-- [et_pb_line_break_holder] -->  } else {<!-- [et_pb_line_break_holder] -->    dots.style.display = \"none\";<!-- [et_pb_line_break_holder] -->    btnText.innerHTML = \"Read less\";<!-- [et_pb_line_break_holder] -->    moreText.style.display = \"inline\";<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  function readMore13() {<!-- [et_pb_line_break_holder] -->  var dots = document.getElementById(\"dots13\");<!-- [et_pb_line_break_holder] -->  var moreText = document.getElementById(\"more13\");<!-- [et_pb_line_break_holder] -->  var btnText = document.getElementById(\"myBtn13\");<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  if (dots.style.display === \"none\") {<!-- [et_pb_line_break_holder] -->    dots.style.display = \"inline\";<!-- [et_pb_line_break_holder] -->    btnText.innerHTML = \"Read more >>\";<!-- [et_pb_line_break_holder] -->    moreText.style.display = \"none\";<!-- [et_pb_line_break_holder] -->  } else {<!-- [et_pb_line_break_holder] -->    dots.style.display = \"none\";<!-- [et_pb_line_break_holder] -->    btnText.innerHTML = \"Read less\";<!-- [et_pb_line_break_holder] -->    moreText.style.display = \"inline\";<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  function readMore14() {<!-- [et_pb_line_break_holder] -->  var dots = document.getElementById(\"dots14\");<!-- [et_pb_line_break_holder] -->  var moreText = document.getElementById(\"more14\");<!-- [et_pb_line_break_holder] -->  var btnText = document.getElementById(\"myBtn14\");<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  if (dots.style.display === \"none\") {<!-- [et_pb_line_break_holder] -->    dots.style.display = \"inline\";<!-- [et_pb_line_break_holder] -->    btnText.innerHTML = \"Read more >>\";<!-- [et_pb_line_break_holder] -->    moreText.style.display = \"none\";<!-- [et_pb_line_break_holder] -->  } else {<!-- [et_pb_line_break_holder] -->    dots.style.display = \"none\";<!-- [et_pb_line_break_holder] -->    btnText.innerHTML = \"Read less\";<!-- [et_pb_line_break_holder] -->    moreText.style.display = \"inline\";<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  function readMore15() {<!-- [et_pb_line_break_holder] -->  var dots = document.getElementById(\"dots15\");<!-- [et_pb_line_break_holder] -->  var moreText = document.getElementById(\"more15\");<!-- [et_pb_line_break_holder] -->  var btnText = document.getElementById(\"myBtn15\");<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  if (dots.style.display === \"none\") {<!-- [et_pb_line_break_holder] -->    dots.style.display = \"inline\";<!-- [et_pb_line_break_holder] -->    btnText.innerHTML = \"Read more >>\";<!-- [et_pb_line_break_holder] -->    moreText.style.display = \"none\";<!-- [et_pb_line_break_holder] -->  } else {<!-- [et_pb_line_break_holder] -->    dots.style.display = \"none\";<!-- [et_pb_line_break_holder] -->    btnText.innerHTML = \"Read less\";<!-- [et_pb_line_break_holder] -->    moreText.style.display = \"inline\";<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/script><!-- [et_pb_line_break_holder] -->[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;2560px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;display: flex;&#8221; custom_css_main_element_phone=&#8221;display: flex;&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text content_tablet=&#8221;<\/p>\n<h2 class=%22text%22>Project Summary<\/h2>\n<p>&#8221; content_phone=&#8221;<\/p>\n<h2 class=%22text%22>Project Summary<\/h2>\n<p>&#8221; content_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_font_size=&#8221;30px&#8221; custom_margin=&#8221;||32px||false|false&#8221; custom_margin_tablet=&#8221;||25px||false|false&#8221; custom_margin_phone=&#8221;||25px||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;0px||||false|false&#8221; header_font_size_tablet=&#8221;26px&#8221; header_font_size_phone=&#8221;26px&#8221; header_font_size_last_edited=&#8221;on|tablet&#8221; header_2_text_align_tablet=&#8221;left&#8221; header_2_text_align_phone=&#8221;left&#8221; header_2_text_align_last_edited=&#8221;on|desktop&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"text\">Resumen del proyecto<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#EE3235&#8243; divider_weight=&#8221;8px&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; vertical_offset=&#8221;-20px&#8221; width=&#8221;100px&#8221; width_tablet=&#8221;150px&#8221; width_phone=&#8221;150px&#8221; width_last_edited=&#8221;on|tablet&#8221; height=&#8221;6px&#8221; custom_margin=&#8221;||12px|||&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; global_colors_info=&#8221;{%22gcid-e84cacc0-f1a1-4922-8cd2-ec9f45bb75c1%22:%91%22color%22%93}&#8221;][\/et_pb_divider][et_pb_text content_tablet=&#8221;&#8221; content_phone=&#8221;&#8221; content_last_edited=&#8221;on|phone&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|500|||||||&#8221; text_font_size=&#8221;20px&#8221; max_width_tablet=&#8221;90%&#8221; max_width_phone=&#8221;90%&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||0px||false|false&#8221; text_font_size_tablet=&#8221;14px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]Liseberg ha implementado una extensa red de se\u00f1alizaci\u00f3n digital, impulsada por la tecnolog\u00eda Scala, para respaldar una variedad de esfuerzos de marketing y comunicaci\u00f3n en todo el parque. Estos incluyen campa\u00f1as digitales en la entrada del parque, tableros de men\u00fa digitales en los restaurantes de servicio r\u00e1pido y apoyo en la gesti\u00f3n de colas alrededor del parque. \u201cHemos instalado pantallas de informaci\u00f3n, tableros de men\u00fas y pantallas de juegos de diferentes tipos\u201d, explic\u00f3 Katarina Kolb, especialista digital de Liseberg. \u201cTodos contribuyen a mejorar la experiencia general de nuestros visitantes\u201d.[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/scalaapac.wpengine.com\/wp-content\/uploads\/sites\/13\/2022\/08\/Liseberg-Main-image.jpg&#8221; alt=&#8221;Scala CMS&#8221; title_text=&#8221;Liseberg-Main-image&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; max_width_tablet=&#8221;95%&#8221; max_width_phone=&#8221;95%&#8221; max_width_last_edited=&#8221;on|tablet&#8221; module_alignment_tablet=&#8221;right&#8221; module_alignment_phone=&#8221;right&#8221; module_alignment_last_edited=&#8221;on|tablet&#8221; border_radii=&#8221;on|30px|30px|30px|30px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;1555px&#8221; custom_padding=&#8221;||2px|||&#8221; background_color_phone=&#8221;#eeeff1&#8243; background_last_edited=&#8221;on|phone&#8221; background_enable_color_phone=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_text_align=&#8221;center&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_font_size=&#8221;30px&#8221; custom_margin=&#8221;||32px|||&#8221; custom_padding=&#8221;||||false|false&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;20px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_2_text_align_tablet=&#8221;center&#8221; header_2_text_align_phone=&#8221;center&#8221; header_2_text_align_last_edited=&#8221;on|desktop&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;20px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"text\">de un vistazo<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#EE3235&#8243; divider_weight=&#8221;8px&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; vertical_offset=&#8221;-30px&#8221; width=&#8221;100px&#8221; width_tablet=&#8221;100px&#8221; width_phone=&#8221;120px&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; height=&#8221;6px&#8221; height_tablet=&#8221;6px&#8221; height_phone=&#8221;5px&#8221; height_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; global_colors_info=&#8221;{%22gcid-e84cacc0-f1a1-4922-8cd2-ec9f45bb75c1%22:%91%22color%22%93}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; width=&#8221;85%&#8221; width_tablet=&#8221;90%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; background_color_phone=&#8221;#eeeff1&#8243; background_last_edited=&#8221;on|phone&#8221; background_enable_color_phone=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; custom_css_main_element_tablet=&#8221;display: flex;&#8221; custom_css_main_element_phone=&#8221;display: block;&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text content_tablet=&#8221;<\/p>\n<h3 style=%22color: #a0a1a7; font-weight: bold; font-size: 25px;%22>01.<\/h3>\n<p style=%22color: #52555c; position: relative; left: 50px; top: -35px; font-size: 14px; width: calc(100% - 50px);%22>Extensive Scala digital signage rollout at Swedish amusement park Liseberg<\/p>\n<p>&#8221; content_phone=&#8221;<\/p>\n<h3 style=%22color: #a0a1a7; font-weight: bold; font-size: 25px;%22>01.<\/h3>\n<p style=%22color: #52555c; position: relative; left: 50px; top: -35px; width: calc(100% - 50px); font-size: 14px;%22>Extensive Scala digital signage rollout at Swedish amusement park Liseberg<\/p>\n<p>&#8221; content_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; header_2_font_size=&#8221;20px&#8221; width=&#8221;300px&#8221; width_tablet=&#8221;210px&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;300px&#8221; max_width_tablet=&#8221;210px&#8221; max_width_phone=&#8221;90%&#8221; max_width_last_edited=&#8221;on|phone&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||-40px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;|15px||15px|false|true&#8221; custom_padding_tablet=&#8221;|10px||10px|false|true&#8221; custom_padding_phone=&#8221;|10px||10px|false|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;off|phone&#8221; module_alignment_tablet=&#8221;&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"color: #a0a1a7; font-weight: bold; font-size: 35px;\">01.<\/h3>\n<p style=\"color: #52555c; position: relative; left: 100px; top: -45px; font-size: 17px;\">Amplio despliegue de se\u00f1alizaci\u00f3n digital Scala en el parque de atracciones sueco Liseberg<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text content_tablet=&#8221;<\/p>\n<h3 style=%22color: #a0a1a7; font-weight: bold; font-size: 25px;%22>02.<\/h3>\n<p style=%22color: #52555c; position: relative; left: 50px; top: -35px; font-size: 14px; width: calc(100% - 50px);%22>Centralized network replaces inefficient dispersed internal signage solution<\/p>\n<p>&#8221; content_phone=&#8221;<\/p>\n<h3 style=%22color: #a0a1a7; font-weight: bold; font-size: 25px;%22>02.<\/h3>\n<p style=%22color: #52555c; position: relative; left: 50px; top: -35px; font-size: 14px; width: calc(100% - 50px);%22>Centralized network replaces inefficient dispersed internal signage solution<\/p>\n<p>&#8221; content_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; header_2_font_size=&#8221;20px&#8221; width=&#8221;300px&#8221; width_tablet=&#8221;210px&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;300px&#8221; max_width_tablet=&#8221;210px&#8221; max_width_phone=&#8221;90%&#8221; max_width_last_edited=&#8221;on|phone&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;||-40px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;|15px||15px|false|true&#8221; custom_padding_tablet=&#8221;|10px||10px|false|true&#8221; custom_padding_phone=&#8221;|10px||10px|false|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; module_alignment_tablet=&#8221;&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"color: #a0a1a7; font-weight: bold; font-size: 35px;\">02.<\/h3>\n<p style=\"color: #52555c; position: relative; left: 100px; top: -45px; font-size: 17px;\">La red centralizada reemplaza la ineficiente soluci\u00f3n de se\u00f1alizaci\u00f3n interna dispersa<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text content_tablet=&#8221;<\/p>\n<h3 style=%22color: #a0a1a7; font-weight: bold; font-size: 25px;%22>03.<\/h3>\n<p style=%22color: #52555c; position: relative; left: 50px; top: -35px; font-size: 14px; width: calc(100% - 50px);%22>130 Scala players driving information to over 200 screens across the park<\/p>\n<p>&#8221; content_phone=&#8221;<\/p>\n<h3 style=%22color: #a0a1a7; font-weight: bold; font-size: 25px;%22>03.<\/h3>\n<p style=%22color: #52555c; position: relative; left: 50px; top: -35px; font-size: 14px; width: calc(100% - 50px);%22>130 Scala players driving information to over 200 screens across the park<\/p>\n<p>&#8221; content_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; header_2_font_size=&#8221;20px&#8221; width=&#8221;300px&#8221; width_tablet=&#8221;210px&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;300px&#8221; max_width_tablet=&#8221;210px&#8221; max_width_phone=&#8221;90%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;||-10px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;|15px||15px|false|true&#8221; custom_padding_tablet=&#8221;|10px||10px|false|true&#8221; custom_padding_phone=&#8221;|10px||10px|false|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"color: #a0a1a7; font-weight: bold; font-size: 35px;\">03.<\/h3>\n<p style=\"color: #52555c; position: relative; left: 100px; top: -45px; font-size: 17px;\">130 jugadores de Scala transmiten informaci\u00f3n a m\u00e1s de 200 pantallas en todo el parque<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; width=&#8221;85%&#8221; width_tablet=&#8221;90%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; background_color_phone=&#8221;#eeeff1&#8243; background_last_edited=&#8221;on|phone&#8221; background_enable_color_phone=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; custom_css_main_element_tablet=&#8221;display: flex;&#8221; custom_css_main_element_phone=&#8221;display: block;&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text content_tablet=&#8221;<\/p>\n<h3 style=%22color: #a0a1a7; font-weight: bold; font-size: 25px;%22>04.<\/h3>\n<p style=%22color: #52555c; position: relative; left: 50px; top: -35px; font-size: 14px; width: calc(100% - 50px);%22>Signage delivers marketing, digital menu board and queueing information<\/p>\n<p>&#8221; content_phone=&#8221;<\/p>\n<h3 style=%22color: #a0a1a7; font-weight: bold; font-size: 25px;%22>04.<\/h3>\n<p style=%22color: #52555c; position: relative; left: 50px; top: -35px; width: calc(100% - 50px); font-size: 14px;%22>Signage delivers marketing, digital menu board and queueing information<\/p>\n<p>&#8221; content_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; header_2_font_size=&#8221;20px&#8221; width=&#8221;300px&#8221; width_tablet=&#8221;210px&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;300px&#8221; max_width_tablet=&#8221;210px&#8221; max_width_phone=&#8221;90%&#8221; max_width_last_edited=&#8221;on|phone&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||-40px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;|15px||15px|false|true&#8221; custom_padding_tablet=&#8221;|10px||10px|false|true&#8221; custom_padding_phone=&#8221;|10px||10px|false|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;off|phone&#8221; module_alignment_tablet=&#8221;&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"color: #a0a1a7; font-weight: bold; font-size: 35px;\">04.<\/h3>\n<p style=\"color: #52555c; position: relative; left: 100px; top: -45px; font-size: 17px;\">La se\u00f1alizaci\u00f3n ofrece marketing, tablero de men\u00fa digital e informaci\u00f3n sobre colas<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text content_tablet=&#8221;<\/p>\n<h3 style=%22color: #a0a1a7; font-weight: bold; font-size: 25px;%22>05.<\/h3>\n<p style=%22color: #52555c; position: relative; left: 50px; top: -35px; font-size: 14px; width: calc(100% - 50px);%22>High visitor engagement through integration of mobile devices with signage on Helix ride<\/p>\n<p>&#8221; content_phone=&#8221;<\/p>\n<h3 style=%22color: #a0a1a7; font-weight: bold; font-size: 25px;%22>05.<\/h3>\n<p style=%22color: #52555c; position: relative; left: 50px; top: -35px; font-size: 14px; width: calc(100% - 50px);%22>High visitor engagement through integration of mobile devices with signage on Helix ride<\/p>\n<p>&#8221; content_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; header_2_font_size=&#8221;20px&#8221; width=&#8221;300px&#8221; width_tablet=&#8221;210px&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;300px&#8221; max_width_tablet=&#8221;210px&#8221; max_width_phone=&#8221;90%&#8221; max_width_last_edited=&#8221;on|phone&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;||-40px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;|15px||15px|false|true&#8221; custom_padding_tablet=&#8221;|10px||10px|false|true&#8221; custom_padding_phone=&#8221;|10px||10px|false|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; module_alignment_tablet=&#8221;&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"color: #a0a1a7; font-weight: bold; font-size: 35px;\">05.<\/h3>\n<p style=\"color: #52555c; position: relative; left: 100px; top: -45px; font-size: 17px;\">Alta participaci\u00f3n de los visitantes a trav\u00e9s de la integraci\u00f3n de dispositivos m\u00f3viles con se\u00f1alizaci\u00f3n en Helix ride<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;2560px&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; custom_margin=&#8221;||25px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; header_text_align_tablet=&#8221;&#8221; header_text_align_phone=&#8221;center&#8221; header_text_align_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;20px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_2_text_align_tablet=&#8221;&#8221; header_2_text_align_phone=&#8221;center&#8221; header_2_text_align_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;20px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"text\">Desaf\u00edo<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#EE3235&#8243; divider_weight=&#8221;8px&#8221; divider_weight_phone=&#8221;8px&#8221; divider_weight_last_edited=&#8221;off|phone&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; vertical_offset=&#8221;-20px&#8221; width=&#8221;100px&#8221; width_tablet=&#8221;100px&#8221; width_phone=&#8221;150px&#8221; width_last_edited=&#8221;on|phone&#8221; height=&#8221;6px&#8221; height_tablet=&#8221;6px&#8221; height_phone=&#8221;5px&#8221; height_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||12px|||&#8221; module_alignment_tablet=&#8221;&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; global_colors_info=&#8221;{%22gcid-e84cacc0-f1a1-4922-8cd2-ec9f45bb75c1%22:%91%22color%22%93}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;2560px&#8221; custom_padding=&#8221;0px||||false|false&#8221; custom_css_main_element=&#8221;display: flex;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;display: flex;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; custom_css_main_element_phone=&#8221;display: block;&#8221; custom_css_main_element_tablet=&#8221;display:block&#8221;][et_pb_image src=&#8221;https:\/\/scalaapac.wpengine.com\/wp-content\/uploads\/sites\/13\/2022\/08\/Liseberg-image-1.jpg&#8221; alt=&#8221;Scala CMS&#8221; title_text=&#8221;Liseberg-image-1&#8243; align=&#8221;right&#8221; align_tablet=&#8221;right&#8221; align_phone=&#8221;right&#8221; align_last_edited=&#8221;on|phone&#8221; module_class=&#8221;summary&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;800px&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;||||false|false&#8221; border_radii=&#8221;on|30px|30px|30px|30px&#8221; border_radii_tablet=&#8221;on|30px|30px|30px|30px&#8221; border_radii_phone=&#8221;on|15px|15px|15px|15px&#8221; border_radii_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text disabled_on=&#8221;off|on|on&#8221; module_class=&#8221;summary&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|500|||||||&#8221; text_font_size=&#8221;20px&#8221; max_width=&#8221;650px&#8221; custom_margin=&#8221;|50px|||false|false&#8221; custom_margin_tablet=&#8221;|50px|||false|false&#8221; custom_margin_phone=&#8221;|0px|||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.5em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]El parque de atracciones de Liseberg estuvo ejecutando su propia red interna de se\u00f1alizaci\u00f3n digital durante m\u00e1s de una d\u00e9cada, pero estaba luchando por expandir y actualizarla. <span id=\"dots7\">&#8230;<\/span><span id=\"more7\">El sistema existente tambi\u00e9n enfrentaba problemas de confiabilidad, lo que conduc\u00eda a niveles inaceptables de tiempo de inactividad, lo que significaba que las pantallas a menudo no funcionaban en momentos cruciales, como las colas en los meses de verano.<br \/>\nLa nueva soluci\u00f3n, que se ejecuta de forma centralizada sobre un backend de TI de Scala y una interfaz de usuario de Vertiseit, ha reemplazado una variedad de soluciones diferentes con un sistema centralizado.<\/span><br \/>\n<button onclick=\"readMore7()\" id=\"myBtn7\" class=\"button-style\">Read more >><\/button>[\/et_pb_text][et_pb_text content_tablet=&#8221;Liseberg amusement park was running its own internal digital signage network for over a decade, but was struggling to expand and upgrade it. The existing system was also facing reliability issues, which led to unacceptable levels of down time, meaning screens were often not working at crucial times such as busy queuing times in the summer months.<br \/>\nThe new solution, running centrally over a Scala IT backend and a Vertiseit user interface, has replaced a variety of different solutions with a centralised system.&#8221; content_phone=&#8221;&#8221; content_last_edited=&#8221;on|phone&#8221; disabled_on=&#8221;on|off|on&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|500|||||||&#8221; text_font_size=&#8221;20px&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||0px||false|false&#8221; text_font_size_tablet=&#8221;14px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; module_alignment_tablet=&#8221;right&#8221; module_alignment_phone=&#8221;right&#8221; module_alignment_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;2560px&#8221; custom_css_main_element=&#8221;display: flex;&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; custom_css_before_last_edited=&#8221;on|tablet&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/scalaapac.wpengine.com\/wp-content\/uploads\/sites\/13\/2022\/08\/Liseberg-image-1.jpg&#8221; alt=&#8221;Scala CMS&#8221; title_text=&#8221;Liseberg-image-1&#8243; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|30px|30px|30px|30px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_font_size=&#8221;30px&#8221; max_width_tablet=&#8221;90%&#8221; max_width_phone=&#8221;90%&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||32px|||&#8221; custom_margin_tablet=&#8221;||25px||false|false&#8221; custom_margin_phone=&#8221;||25px||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;0px||||false|false&#8221; header_font_size_tablet=&#8221;26px&#8221; header_font_size_phone=&#8221;26px&#8221; header_font_size_last_edited=&#8221;on|tablet&#8221; header_2_text_align_tablet=&#8221;left&#8221; header_2_text_align_phone=&#8221;left&#8221; header_2_text_align_last_edited=&#8221;on|desktop&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; module_alignment_tablet=&#8221;right&#8221; module_alignment_phone=&#8221;right&#8221; module_alignment_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"text\">Desaf\u00edo<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#EE3235&#8243; divider_weight=&#8221;8px&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; vertical_offset=&#8221;-20px&#8221; horizontal_offset=&#8221;0px&#8221; horizontal_offset_tablet=&#8221;4.4vw&#8221; horizontal_offset_phone=&#8221;4.4vw&#8221; horizontal_offset_last_edited=&#8221;on|desktop&#8221; position_origin_a_tablet=&#8221;&#8221; position_origin_a_phone=&#8221;&#8221; position_origin_a_last_edited=&#8221;on|tablet&#8221; position_origin_f_tablet=&#8221;&#8221; position_origin_f_phone=&#8221;&#8221; position_origin_f_last_edited=&#8221;on|tablet&#8221; position_origin_r_tablet=&#8221;&#8221; position_origin_r_phone=&#8221;&#8221; position_origin_r_last_edited=&#8221;on|tablet&#8221; width=&#8221;100px&#8221; width_tablet=&#8221;100px&#8221; width_phone=&#8221;100px&#8221; width_last_edited=&#8221;on|tablet&#8221; height=&#8221;6px&#8221; custom_margin=&#8221;||12px|||&#8221; positioning_tablet=&#8221;&#8221; positioning_phone=&#8221;&#8221; positioning_last_edited=&#8221;on|tablet&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; global_colors_info=&#8221;{%22gcid-e84cacc0-f1a1-4922-8cd2-ec9f45bb75c1%22:%91%22color%22%93}&#8221;][\/et_pb_divider][et_pb_text content_tablet=&#8221;&#8221; content_phone=&#8221;&#8221; content_last_edited=&#8221;on|phone&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|500|||||||&#8221; text_font_size=&#8221;20px&#8221; width_tablet=&#8221;90%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||0px||false|false&#8221; text_font_size_tablet=&#8221;14px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; module_alignment_tablet=&#8221;right&#8221; module_alignment_phone=&#8221;right&#8221; module_alignment_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]El parque de atracciones de Liseberg estuvo ejecutando su propia red interna de se\u00f1alizaci\u00f3n digital durante m\u00e1s de una d\u00e9cada, pero estaba luchando por expandir y actualizarla. El sistema existente tambi\u00e9n enfrentaba problemas de confiabilidad, lo que conduc\u00eda a niveles inaceptables de tiempo de inactividad, lo que significaba que las pantallas a menudo no funcionaban en momentos cruciales, como las colas en los meses de verano.<\/p>\n<p>La nueva soluci\u00f3n, que se ejecuta de forma centralizada sobre un backend de TI de Scala y una interfaz de usuario de Vertiseit, ha reemplazado una variedad de soluciones diferentes con un sistema centralizado.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;2560px&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; custom_margin=&#8221;||25px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; header_text_align_tablet=&#8221;&#8221; header_text_align_phone=&#8221;center&#8221; header_text_align_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;20px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_2_text_align_tablet=&#8221;&#8221; header_2_text_align_phone=&#8221;center&#8221; header_2_text_align_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;20px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"text\">Soluci\u00f3n<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#EE3235&#8243; divider_weight=&#8221;8px&#8221; divider_weight_phone=&#8221;8px&#8221; divider_weight_last_edited=&#8221;off|phone&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; vertical_offset=&#8221;-20px&#8221; width=&#8221;100px&#8221; width_tablet=&#8221;100px&#8221; width_phone=&#8221;90px&#8221; width_last_edited=&#8221;on|phone&#8221; height=&#8221;6px&#8221; height_tablet=&#8221;6px&#8221; height_phone=&#8221;5px&#8221; height_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||12px|||&#8221; module_alignment_tablet=&#8221;&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; global_colors_info=&#8221;{%22gcid-e84cacc0-f1a1-4922-8cd2-ec9f45bb75c1%22:%91%22color%22%93}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;2560px&#8221; custom_padding=&#8221;0px||||false|false&#8221; custom_css_main_element=&#8221;display: flex;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;display: flex;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; custom_css_main_element_phone=&#8221;display: block;&#8221; custom_css_main_element_tablet=&#8221;display:block;&#8221;][et_pb_image src=&#8221;https:\/\/scalaapac.wpengine.com\/wp-content\/uploads\/sites\/13\/2022\/08\/Liseberg-image-2.jpg&#8221; alt=&#8221;Scala CMS&#8221; title_text=&#8221;Liseberg-image-2&#8243; align=&#8221;center&#8221; align_phone=&#8221;center&#8221; align_last_edited=&#8221;off|phone&#8221; module_class=&#8221;summary&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;800px&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;||||false|false&#8221; border_radii=&#8221;on|30px|30px|30px|30px&#8221; border_radii_tablet=&#8221;on|30px|30px|30px|30px&#8221; border_radii_phone=&#8221;on|15px|15px|15px|15px&#8221; border_radii_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text disabled_on=&#8221;off|on|on&#8221; module_class=&#8221;summary&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|500|||||||&#8221; text_font_size=&#8221;20px&#8221; max_width=&#8221;650px&#8221; custom_margin=&#8221;|50px|||false|false&#8221; custom_margin_tablet=&#8221;|50px|||false|false&#8221; custom_margin_phone=&#8221;|0px|||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.5em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]En coordinaci\u00f3n con el socio de Scala, Vertiseit, Liseberg implement\u00f3 una red de se\u00f1alizaci\u00f3n digital en todo el parque controlada de forma centralizada compatible con plantillas de Scala <span id=\"dots8\">&#8230; <\/span><span id=\"more8\">y una interfaz de usuario de Vertiseit Mission Retail, que ejecuta 130 reproductores en 200 pantallas de varios tama\u00f1os y edades. Todas las plantillas y el contenido de Scala son creados por Vertiseit, en cooperaci\u00f3n con Liseberg.<br \/>\nLa se\u00f1alizaci\u00f3n encaja en tres categor\u00edas diferentes: en la entrada principal del parque, se instalaron grandes pantallas LED con fines de marketing, para atraer tr\u00e1fico al parque e informar a los visitantes sobre modelos de precios, horarios de apertura y horarios de eventos diarios. Con la ayuda de Scala, estas pantallas ejecutan el propio canal <a href=\"..\/..\/..\/industries\/dooh-outdoor\/\"><span style=\"color: #ff0000;\">digital fuera del hogar (DOOH) <\/span><\/a>.<br \/>\nde medios internos de Liseberg.<br \/>\nEn diez de los restaurantes de servicio r\u00e1pido (QSR) del parque, la comunicaci\u00f3n se realiza a trav\u00e9s de <a href=\"..\/..\/..\/casestudies\/digital-signage-to-drive-sales-and-generate-demonstrable-results-at-panos\/\"><span style=\"color: #ff0000;\">tableros de men\u00fa digitales<\/span><\/a>. \u201cSon conceptos completamente diferentes y es f\u00e1cil manejar esos conceptos con Scala\u201d, explic\u00f3 Johan Lind, director ejecutivo de Vertiseit. Finalmente, el objetivo clave de Liseberg era aumentar la satisfacci\u00f3n del cliente en relaci\u00f3n con las colas en las atracciones. La red de se\u00f1alizaci\u00f3n digital dirigida por Scala ayuda al parque a comunicar la longitud de las colas para cada atracci\u00f3n. \u201cCuando conoces el tiempo de espera, es m\u00e1s f\u00e1cil hacer cola. Si no sabes cu\u00e1nto tiempo es la cola, lo experimentas como un dolor\u201d. Las pantallas no solo ayudan a comunicar los tiempos de espera para una atracci\u00f3n en particular, sino tambi\u00e9n para todas las atracciones cercanas. &#8220;Esto ayuda a Liseberg a utilizar la capacidad del parque al m\u00e1ximo al ayudar a redistribuir las multitudes&#8221;. Para mantener satisfechos a los visitantes durante una espera que puede durar hasta dos horas, la aplicaci\u00f3n Helix para iPhone y Android proporcion\u00f3 muchos peque\u00f1os juegos interactivos inspirados en la atracci\u00f3n, incluidos juegos de equilibrio y gravedad. La aplicaci\u00f3n se conecta a 15 pantallas p\u00fablicas en la cola, impulsadas por Scala. Las pantallas impulsadas por Scala mostraban la publicaci\u00f3n del marcador y los resultados cada 15 minutos. \u201cLa aplicaci\u00f3n Helix es una forma de hacer que el tiempo de espera pase m\u00e1s r\u00e1pido mientras te diviertes\u201d, agreg\u00f3 Kolb. \u201cLa aplicaci\u00f3n consta de 10 minijuegos diferentes que representan los distintos elementos de la atracci\u00f3n. El juego est\u00e1 sincronizado con las pantallas colgadas a lo largo de la secci\u00f3n de colas y es posible ganar un pase express para saltarte la fila\u201d.<\/span><button onclick=\"readMore8()\" id=\"myBtn8\" class=\"button-style\">Read more >><\/button>[\/et_pb_text][et_pb_text content_tablet=&#8221;<\/p>\n<p>In coordination with Scala partner Vertiseit, Liseberg rolled out a centrally controlled park-wide digital signage network supported by Scala templates and a Vertiseit Mission Retail user interface, running 130 players over 200 screens of various sizes and ages. All Scala templates and content are created by Vertiseit, in cooperation with Liseberg.<br \/>The signage fits into three different categories: At the main entrance of the park, large LED screens were erected for marketing purposes, to drive traffic into the park and inform visitors of pricing models, opening times and daily event schedules. With the help of Scala, these screens run Liseberg\u2019s own internal media <a href=%22..\/..\/..\/industries\/dooh-outdoor\/%22><span style=%22color: #ff0000;%22>digital out-of-home (DOOH) channel<\/span><\/a>.<br \/>In ten of the quick service restaurants (QSRs) around the park, communication is driven through <a href=%22..\/..\/..\/casestudies\/digital-signage-to-drive-sales-and-generate-demonstrable-results-at-panos\/%22><span style=%22color: #ff0000;%22>digital menu boards<\/span><\/a>. \u201cThese are completely different concepts and it\u2019s easy to handle those concepts with Scala,\u201d explained Johan Lind, CEO of Vertiseit.Finally, the key aim of Liseberg was to increase customer satisfaction connected to queuing for attractions. The Scala-led digital signage network helps the park communicate queue lengths for each attraction. \u201cWhen you know the queuing time it\u2019s easier to stand in a queue. If you don\u2019t know how long the queue is, you experience it like a pain.\u201d Not only do the screens help communicate queuing times for a particular attraction, but for all rides in the vicinity. \u201cThis helps Liseberg use the park capacity to its maximum by helping to redistribute crowds.\u201dAs part of this initiative, Vertiseit developed a custom-made mobile application offering gaming challenges to customers queuing for the parks\u2019 new rollercoaster Helix. To keep visitors satisfied during a wait that can last for up to two hours, the Helix app for iPhone and Android provided a lot of small interactive games inspired by the attraction including balance and gravity games. The app connects to 15 public displays in the queue, driven by Scala. The Scala-driven screens displayed the publication of the scoreboard and results every 15 minutes.\u201cThe Helix app is a way to make the queuing time pass faster whilst having fun,\u201d added Kolb. \u201cThe app consists of 10 different mini games that represent the various elements of the attraction. The game is synchronised with the screens hanging throughout the queuing section and it\u2019s possible to win an express pass so you can skip the line.\u201c<\/p>\n<p>&#8221; content_phone=&#8221;&#8221; content_last_edited=&#8221;on|phone&#8221; disabled_on=&#8221;on|off|on&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|500|||||||&#8221; text_font_size=&#8221;20px&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|tablet&#8221; text_font_size_tablet=&#8221;14px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;2560px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;display: flex;&#8221; custom_css_main_element_phone=&#8221;display: flex;&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_font_size=&#8221;30px&#8221; custom_margin=&#8221;||32px|||&#8221; custom_margin_tablet=&#8221;||25px||false|false&#8221; custom_margin_phone=&#8221;||25px||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;0px||||false|false&#8221; header_font_size_tablet=&#8221;26px&#8221; header_font_size_phone=&#8221;26px&#8221; header_font_size_last_edited=&#8221;on|tablet&#8221; header_2_text_align_tablet=&#8221;left&#8221; header_2_text_align_phone=&#8221;left&#8221; header_2_text_align_last_edited=&#8221;on|desktop&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"text\">Soluci\u00f3n<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#EE3235&#8243; divider_weight=&#8221;8px&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; vertical_offset=&#8221;-20px&#8221; width=&#8221;100px&#8221; width_tablet=&#8221;90px&#8221; width_phone=&#8221;90px&#8221; width_last_edited=&#8221;on|tablet&#8221; height=&#8221;6px&#8221; custom_margin=&#8221;||12px|||&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; global_colors_info=&#8221;{%22gcid-e84cacc0-f1a1-4922-8cd2-ec9f45bb75c1%22:%91%22color%22%93}&#8221;][\/et_pb_divider][et_pb_text content_tablet=&#8221;&#8221; content_phone=&#8221;&#8221; content_last_edited=&#8221;on|phone&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|500|||||||&#8221; text_font_size=&#8221;20px&#8221; width_tablet=&#8221;90%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||0px||false|false&#8221; text_font_size_tablet=&#8221;14px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]En coordinaci\u00f3n con el socio de Scala, Vertiseit, Liseberg implement\u00f3 una red de se\u00f1alizaci\u00f3n digital en todo el parque controlada de forma centralizada compatible con plantillas de Scala y una interfaz de usuario de Vertiseit Mission Retail, que ejecuta 130 reproductores en 200 pantallas de varios tama\u00f1os y edades. Todas las plantillas y el contenido de Scala son creados por Vertiseit, en cooperaci\u00f3n con Liseberg.<\/p>\n<p>La se\u00f1alizaci\u00f3n encaja en tres categor\u00edas diferentes: en la entrada principal del parque, se instalaron grandes pantallas LED con fines de marketing, para atraer tr\u00e1fico al parque e informar a los visitantes sobre modelos de precios, horarios de apertura y horarios de eventos diarios. Con la ayuda de Scala, estas pantallas ejecutan el propio canal<a href=\"..\/..\/..\/industries\/dooh-outdoor\/\"><span style=\"color: #ff0000;\"> digital fuera del hogar (DOOH)<\/span><\/a> de medios internos de Liseberg.<\/p>\n<p>En diez de los restaurantes de servicio r\u00e1pido (QSR) del parque, la comunicaci\u00f3n se realiza a trav\u00e9s de <a href=\"..\/..\/..\/casestudies\/digital-signage-to-drive-sales-and-generate-demonstrable-results-at-panos\/\"><span style=\"color: #ff0000;\">tableros de men\u00fa digitales<\/span><\/a>. \u201cSon conceptos completamente diferentes y es f\u00e1cil manejar esos conceptos con Scala\u201d, explic\u00f3 Johan Lind, director ejecutivo de Vertiseit. Finalmente, el objetivo clave de Liseberg era aumentar la satisfacci\u00f3n del cliente en relaci\u00f3n con las colas en las atracciones. La red de se\u00f1alizaci\u00f3n digital dirigida por Scala ayuda al parque a comunicar la longitud de las colas para cada atracci\u00f3n. \u201cCuando conoces el tiempo de espera, es m\u00e1s f\u00e1cil hacer cola. Si no sabes cu\u00e1nto tiempo es la cola, lo experimentas como un dolor\u201d. Las pantallas no solo ayudan a comunicar los tiempos de espera para una atracci\u00f3n en particular, sino tambi\u00e9n para todas las atracciones cercanas. &#8220;Esto ayuda a Liseberg a utilizar la capacidad del parque al m\u00e1ximo al ayudar a redistribuir las multitudes&#8221;. Para mantener satisfechos a los visitantes durante una espera que puede durar hasta dos horas, la aplicaci\u00f3n Helix para iPhone y Android proporcion\u00f3 muchos peque\u00f1os juegos interactivos inspirados en la atracci\u00f3n, incluidos juegos de equilibrio y gravedad. La aplicaci\u00f3n se conecta a 15 pantallas p\u00fablicas en la cola, impulsadas por Scala. Las pantallas impulsadas por Scala mostraban la publicaci\u00f3n del marcador y los resultados cada 15 minutos. \u201cLa aplicaci\u00f3n Helix es una forma de hacer que el tiempo de espera pase m\u00e1s r\u00e1pido mientras te diviertes\u201d, agreg\u00f3 Kolb. \u201cLa aplicaci\u00f3n consta de 10 minijuegos diferentes que representan los distintos elementos de la atracci\u00f3n. El juego est\u00e1 sincronizado con las pantallas colgadas a lo largo de la secci\u00f3n de colas y es posible ganar un pase express para saltarte la fila\u201d.[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/scalaapac.wpengine.com\/wp-content\/uploads\/sites\/13\/2022\/08\/Liseberg-image-2.jpg&#8221; alt=&#8221;Scala CMS&#8221; title_text=&#8221;Liseberg-image-2&#8243; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|30px|30px|30px|30px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;2560px&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; custom_margin=&#8221;||25px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; header_text_align_tablet=&#8221;&#8221; header_text_align_phone=&#8221;center&#8221; header_text_align_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;20px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_2_text_align_tablet=&#8221;&#8221; header_2_text_align_phone=&#8221;center&#8221; header_2_text_align_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;20px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"text\">Resultados<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#EE3235&#8243; divider_weight=&#8221;8px&#8221; divider_weight_phone=&#8221;8px&#8221; divider_weight_last_edited=&#8221;off|phone&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; vertical_offset=&#8221;-20px&#8221; width=&#8221;100px&#8221; width_tablet=&#8221;100px&#8221; width_phone=&#8221;80px&#8221; width_last_edited=&#8221;on|phone&#8221; height=&#8221;6px&#8221; height_tablet=&#8221;6px&#8221; height_phone=&#8221;5px&#8221; height_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||12px|||&#8221; module_alignment_tablet=&#8221;&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; global_colors_info=&#8221;{%22gcid-e84cacc0-f1a1-4922-8cd2-ec9f45bb75c1%22:%91%22color%22%93}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;2560px&#8221; custom_padding=&#8221;0px||||false|false&#8221; custom_css_main_element=&#8221;display: flex;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;display: flex;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; custom_css_main_element_phone=&#8221;display: block;&#8221; custom_css_main_element_tablet=&#8221;display:block;&#8221;][et_pb_image src=&#8221;https:\/\/scalaapac.wpengine.com\/wp-content\/uploads\/sites\/13\/2022\/08\/Liseberg-image-3.jpg&#8221; alt=&#8221;Scala CMS&#8221; title_text=&#8221;Liseberg-image-3&#8243; align=&#8221;center&#8221; align_phone=&#8221;center&#8221; align_last_edited=&#8221;off|phone&#8221; module_class=&#8221;summary&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;800px&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;||||false|false&#8221; border_radii=&#8221;on|30px|30px|30px|30px&#8221; border_radii_tablet=&#8221;on|30px|30px|30px|30px&#8221; border_radii_phone=&#8221;on|15px|15px|15px|15px&#8221; border_radii_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text disabled_on=&#8221;off|on|on&#8221; module_class=&#8221;summary&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|500|||||||&#8221; text_font_size=&#8221;20px&#8221; max_width=&#8221;650px&#8221; custom_margin=&#8221;|50px|||false|false&#8221; custom_margin_tablet=&#8221;|50px|||false|false&#8221; custom_margin_phone=&#8221;|0px|||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.5em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]El sistema centralizado de se\u00f1alizaci\u00f3n digital Scala arroj\u00f3 resultados inmediatos para Liseberg luego de su implementaci\u00f3n gradual en todo el parque. Es particularmente exitoso en<span id=\"dots9\">&#8230; <\/span><span id=\"more9\">impulsar la participaci\u00f3n de los visitantes a trav\u00e9s de la integraci\u00f3n m\u00f3vil.<br \/>\nLa nueva aplicaci\u00f3n Helix ride y las pantallas en particular generaron un n\u00famero r\u00e9cord de visitantes el a\u00f1o pasado, m\u00e1s de un mill\u00f3n de visitantes descargaron la aplicaci\u00f3n 250,000 veces y jugaron en ella durante m\u00e1s de 30,000 horas. \u201cLos resultados de esta combinaci\u00f3n de aplicaci\u00f3n y se\u00f1alizaci\u00f3n digital fueron fant\u00e1sticos, la agencia de dise\u00f1o gan\u00f3 un premio de publicidad aqu\u00ed en Suecia y la aplicaci\u00f3n estuvo en lo m\u00e1s alto de la lista de tiendas de aplicaciones durante todo el verano pasado\u201d, dijo Lind.<br \/>\nSe consider\u00f3 que Scala encajaba perfectamente con los requisitos generales de se\u00f1alizaci\u00f3n digital de Liseberg debido a sus capacidades de integraci\u00f3n. \u201cScala maneja la integraci\u00f3n muy f\u00e1cilmente, lo que nos permite presentar la informaci\u00f3n de una manera que sigue las pautas de dise\u00f1o gr\u00e1fico del cliente\u201d, explic\u00f3 Lind. \u201cScala es perfecto cuando se trata de manejar fuentes, por ejemplo\u201d. Finalmente, la confiabilidad del sistema Scala es crucial para el \u00e9xito de este proyecto. \u201cEs fundamental para el negocio que las pantallas con toda la informaci\u00f3n de precios funcionen\u201d, agreg\u00f3 Lind. \u201cEn el pasado, ten\u00edan problemas con su soluci\u00f3n interna de colas, el tiempo de inactividad era inaceptable. Ahora les garantizamos un tiempo de actividad del 99,7 %\u201d.<br \/>\nEn \u00faltima instancia, el uso de se\u00f1alizaci\u00f3n digital facilita que Liseberg actualice y cambie la informaci\u00f3n que se muestra a sus visitantes: &#8220;Al presionar unos pocos botones, podemos actualizar los horarios de apertura y los tiempos de espera en 100 ubicaciones a la vez&#8221;, concluy\u00f3 Kolb. \u201cEsta facilidad de uso significa que la demanda de estos servicios est\u00e1 aumentando\u201d.<\/span><br \/>\n<button onclick=\"readMore9()\" id=\"myBtn9\" class=\"button-style\">Read more >><\/button>[\/et_pb_text][et_pb_text content_tablet=&#8221;The centralised Scala digital signage system yielded immediate results for Liseberg following its gradual rollout across the park. It\u2019s particularly successful in driving visitor engagement through mobile integration.<br \/>\nThe new Helix ride app and screens in particular drove a record number of visitors last year, over a million visitors downloaded the app 250,000 times and played on it for over 30,000 hours. \u201cThe results of this app and digital signage combination were fantastic, the design agency won an advertising award here in Sweden and the app was at the top of the app store list for the whole of last summer,\u201d said Lind.<br \/>\nScala was deemed the perfect fit for Liseberg\u2019s overall digital signage requirements due to its integration capabilities. \u201cScala handles integration very easily, enabling us to present information in a manner which follows the customer\u2019s graphic design guidelines,\u201d explained Lind. \u201cScala is perfect when it comes to handling fonts for example.\u201d Finally, the reliability of the Scala system is crucial to the success of this project. \u201cIt\u2019s business critical that the screens with all the price information all work,\u201d added Lind. \u201cIn the past, they had issues with their in-house queuing solution, down time was unacceptable. We now guarantee them 99.7% up time.\u201d<br \/>\nUltimately, the use of digital signage makes it easier for Liseberg to update and change the information shown to its visitors: \u201cBy pressing a few buttons we can update opening hours and queuing times across 100 locations at once,\u201d concluded Kolb. \u201cThis ease of use means the demand for these services are increasing.\u201d&#8221; content_phone=&#8221;&#8221; content_last_edited=&#8221;on|phone&#8221; disabled_on=&#8221;on|off|on&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|500|||||||&#8221; text_font_size=&#8221;20px&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|tablet&#8221; text_font_size_tablet=&#8221;14px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; module_alignment_tablet=&#8221;right&#8221; module_alignment_phone=&#8221;right&#8221; module_alignment_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;2560px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;display: flex;&#8221; custom_css_main_element_phone=&#8221;display: flex;&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/scalaapac.wpengine.com\/wp-content\/uploads\/sites\/13\/2022\/08\/Liseberg-image-3.jpg&#8221; alt=&#8221;Scala CMS&#8221; title_text=&#8221;Liseberg-image-3&#8243; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|30px|30px|30px|30px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_font_size=&#8221;30px&#8221; width_tablet=&#8221;90%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||32px|||&#8221; custom_margin_tablet=&#8221;||25px||false|false&#8221; custom_margin_phone=&#8221;||25px||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;0px||||false|false&#8221; header_font_size_tablet=&#8221;26px&#8221; header_font_size_phone=&#8221;26px&#8221; header_font_size_last_edited=&#8221;on|tablet&#8221; header_2_text_align_tablet=&#8221;left&#8221; header_2_text_align_phone=&#8221;left&#8221; header_2_text_align_last_edited=&#8221;on|desktop&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; module_alignment_tablet=&#8221;right&#8221; module_alignment_phone=&#8221;right&#8221; module_alignment_last_edited=&#8221;on|tablet&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"text\">Resultados<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#EE3235&#8243; divider_weight=&#8221;8px&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; vertical_offset=&#8221;-20px&#8221; horizontal_offset=&#8221;0px&#8221; horizontal_offset_tablet=&#8221;4.4vw&#8221; horizontal_offset_phone=&#8221;4.4vw&#8221; horizontal_offset_last_edited=&#8221;on|desktop&#8221; position_origin_a_tablet=&#8221;&#8221; position_origin_a_phone=&#8221;&#8221; position_origin_a_last_edited=&#8221;on|tablet&#8221; position_origin_f_tablet=&#8221;&#8221; position_origin_f_phone=&#8221;&#8221; position_origin_f_last_edited=&#8221;on|tablet&#8221; position_origin_r_tablet=&#8221;&#8221; position_origin_r_phone=&#8221;&#8221; position_origin_r_last_edited=&#8221;on|tablet&#8221; width=&#8221;100px&#8221; width_tablet=&#8221;90px&#8221; width_phone=&#8221;90px&#8221; width_last_edited=&#8221;on|tablet&#8221; height=&#8221;6px&#8221; custom_margin=&#8221;||12px|||&#8221; positioning_tablet=&#8221;&#8221; positioning_phone=&#8221;&#8221; positioning_last_edited=&#8221;on|tablet&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; global_colors_info=&#8221;{%22gcid-e84cacc0-f1a1-4922-8cd2-ec9f45bb75c1%22:%91%22color%22%93}&#8221;][\/et_pb_divider][et_pb_text content_tablet=&#8221;&#8221; content_phone=&#8221;&#8221; content_last_edited=&#8221;on|phone&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|500|||||||&#8221; text_font_size=&#8221;20px&#8221; width_tablet=&#8221;90%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||0px||false|false&#8221; text_font_size_tablet=&#8221;14px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; module_alignment_tablet=&#8221;right&#8221; module_alignment_phone=&#8221;right&#8221; module_alignment_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]El sistema centralizado de se\u00f1alizaci\u00f3n digital Scala arroj\u00f3 resultados inmediatos para Liseberg luego de su implementaci\u00f3n gradual en todo el parque. Es particularmente exitoso en impulsar la participaci\u00f3n de los visitantes a trav\u00e9s de la integraci\u00f3n m\u00f3vil.<\/p>\n<p>La nueva aplicaci\u00f3n Helix ride y las pantallas en particular generaron un n\u00famero r\u00e9cord de visitantes el a\u00f1o pasado, m\u00e1s de un mill\u00f3n de visitantes descargaron la aplicaci\u00f3n 250,000 veces y jugaron en ella durante m\u00e1s de 30,000 horas. \u201cLos resultados de esta combinaci\u00f3n de aplicaci\u00f3n y se\u00f1alizaci\u00f3n digital fueron fant\u00e1sticos, la agencia de dise\u00f1o gan\u00f3 un premio de publicidad aqu\u00ed en Suecia y la aplicaci\u00f3n estuvo en lo m\u00e1s alto de la lista de tiendas de aplicaciones durante todo el verano pasado\u201d, dijo Lind.<\/p>\n<p>Se consider\u00f3 que Scala encajaba perfectamente con los requisitos generales de se\u00f1alizaci\u00f3n digital de Liseberg debido a sus capacidades de integraci\u00f3n. \u201cScala maneja la integraci\u00f3n muy f\u00e1cilmente, lo que nos permite presentar la informaci\u00f3n de una manera que sigue las pautas de dise\u00f1o gr\u00e1fico del cliente\u201d, explic\u00f3 Lind. \u201cScala es perfecto cuando se trata de manejar fuentes, por ejemplo\u201d. Finalmente, la confiabilidad del sistema Scala es crucial para el \u00e9xito de este proyecto. \u201cEs fundamental para el negocio que las pantallas con toda la informaci\u00f3n de precios funcionen\u201d, agreg\u00f3 Lind. \u201cEn el pasado, ten\u00edan problemas con su soluci\u00f3n interna de colas, el tiempo de inactividad era inaceptable. Ahora les garantizamos un tiempo de actividad del 99,7 %\u201d.<\/p>\n<p>En \u00faltima instancia, el uso de se\u00f1alizaci\u00f3n digital facilita que Liseberg actualice y cambie la informaci\u00f3n que se muestra a sus visitantes: &#8220;Al presionar unos pocos botones, podemos actualizar los horarios de apertura y los tiempos de espera en 100 ubicaciones a la vez&#8221;, concluy\u00f3 Kolb. \u201cEsta facilidad de uso significa que la demanda de estos servicios est\u00e1 aumentando\u201d.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;2560px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_text_align=&#8221;center&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||25px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;20px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_2_text_align_tablet=&#8221;&#8221; header_2_text_align_phone=&#8221;center&#8221; header_2_text_align_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;20px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"text\">Sobre Liseberg<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#EE3235&#8243; divider_weight=&#8221;8px&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; vertical_offset=&#8221;-20px&#8221; width=&#8221;100px&#8221; width_tablet=&#8221;100px&#8221; width_phone=&#8221;150px&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; height=&#8221;5px&#8221; custom_margin=&#8221;||12px|||&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; global_colors_info=&#8221;{%22gcid-e84cacc0-f1a1-4922-8cd2-ec9f45bb75c1%22:%91%22color%22%93}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;2560px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; custom_css_main_element_tablet=&#8221;display:flex;&#8221; custom_css_main_element_phone=&#8221;display:block;&#8221;][et_pb_image src=&#8221;https:\/\/scalaapac.wpengine.com\/wp-content\/uploads\/sites\/13\/2022\/08\/Customer-Liseberg-logo.png&#8221; alt=&#8221;Scala CMS&#8221; title_text=&#8221;Customer-Liseberg-logo&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;1px||16px|||&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/scalaapac.wpengine.com\/wp-content\/uploads\/sites\/13\/2022\/08\/Partner-Vertiseit-logo.jpg&#8221; alt=&#8221;Scala CMS&#8221; title_text=&#8221;Partner-Vertiseit-logo&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;1px||16px|||&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text disabled_on=&#8221;off|on|on&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|500|||||||&#8221; text_font_size=&#8221;20px&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]Liseberg es uno de los principales parques de atracciones de Europa y ofrece entretenimiento, atracciones, restaurantes y alojamiento del m\u00e1s alto nivel. Cada a\u00f1o, el parque recibe alrededor de 3,1 millones de visitantes, lo que convierte a Liseberg en uno de los destinos m\u00e1s visitados de Suecia.[\/et_pb_text][et_pb_text content_tablet=&#8221;Liseberg is one of the leading amusement parks in Europe and offers entertainment, attractions, restaurants and accommodation of the highest standard. Each year the park receives around 3.1 million visitors, making Liseberg one of the most visited destinations in Sweden.&#8221; content_phone=&#8221;&#8221; content_last_edited=&#8221;on|phone&#8221; disabled_on=&#8221;on|off|on&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|500|||||||&#8221; text_font_size=&#8221;20px&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|tablet&#8221; text_font_size_tablet=&#8221;14px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding_tablet=&#8221;0px||0px||true|false&#8221; custom_padding_phone=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;2560px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;display: flex;&#8221; custom_css_main_element_phone=&#8221;display: flex;&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_font_size=&#8221;30px&#8221; custom_margin=&#8221;||32px|||&#8221; custom_margin_tablet=&#8221;||25px||false|false&#8221; custom_margin_phone=&#8221;||25px||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;0px||||false|false&#8221; header_font_size_tablet=&#8221;26px&#8221; header_font_size_phone=&#8221;26px&#8221; header_font_size_last_edited=&#8221;on|tablet&#8221; header_2_text_align_tablet=&#8221;left&#8221; header_2_text_align_phone=&#8221;left&#8221; header_2_text_align_last_edited=&#8221;on|desktop&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"text\">Sobre Liseberg<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#EE3235&#8243; divider_weight=&#8221;8px&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; vertical_offset=&#8221;-20px&#8221; width=&#8221;100px&#8221; width_tablet=&#8221;150px&#8221; width_phone=&#8221;150px&#8221; width_last_edited=&#8221;on|tablet&#8221; height=&#8221;6px&#8221; custom_margin=&#8221;||12px|||&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; global_colors_info=&#8221;{%22gcid-e84cacc0-f1a1-4922-8cd2-ec9f45bb75c1%22:%91%22color%22%93}&#8221;][\/et_pb_divider][et_pb_text content_tablet=&#8221;&#8221; content_phone=&#8221;&#8221; content_last_edited=&#8221;on|phone&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|500|||||||&#8221; text_font_size=&#8221;20px&#8221; width_tablet=&#8221;90%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||0px||false|false&#8221; text_font_size_tablet=&#8221;14px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]Liseberg es uno de los principales parques de atracciones de Europa y ofrece entretenimiento, atracciones, restaurantes y alojamiento del m\u00e1s alto nivel. Cada a\u00f1o, el parque recibe alrededor de 3,1 millones de visitantes, lo que convierte a Liseberg en uno de los destinos m\u00e1s visitados de Suecia.[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/scalaapac.wpengine.com\/wp-content\/uploads\/sites\/13\/2022\/08\/Customer-Liseberg-logo.png&#8221; alt=&#8221;Scala CMS&#8221; title_text=&#8221;Customer-Liseberg-logo&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; height=&#8221;150px&#8221; height_tablet=&#8221;120px&#8221; height_phone=&#8221;120px&#8221; height_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;1px||16px|||&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/scalaapac.wpengine.com\/wp-content\/uploads\/sites\/13\/2022\/08\/Partner-Vertiseit-logo.jpg&#8221; 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