{"id":227928,"date":"2022-08-26T04:54:04","date_gmt":"2022-08-26T04:54:04","guid":{"rendered":"https:\/\/scalaapac.wpengine.com\/?p=227928"},"modified":"2023-06-16T10:00:50","modified_gmt":"2023-06-16T10:00:50","slug":"effective-digital-corporate-communication-at-heineken","status":"publish","type":"post","link":"https:\/\/latam.scala.com\/mx\/casestudies\/effective-digital-corporate-communication-at-heineken\/","title":{"rendered":"Comunicaci\u00f3n Corporativa Digital Efectiva en Heineken"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||3px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px|||||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_font_size=&#8221;1.2vw&#8221; header_font=&#8221;Montserrat|700|||||||&#8221; header_font_size=&#8221;2vw&#8221; header_2_font=&#8221;Montserrat|700|||||||&#8221; header_2_font_size=&#8221;2vw&#8221; background_image=&#8221;https:\/\/latam.scala.com\/mx\/wp-content\/uploads\/sites\/13\/2022\/11\/Case-study-1-gallery..jpg&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; height=&#8221;35vw&#8221; height_tablet=&#8221;75vw&#8221; height_phone=&#8221;74vw&#8221; height_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;|55%||5%|false|false&#8221; text_font_size_tablet=&#8221;0px&#8221; text_font_size_phone=&#8221;0px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; header_font_size_tablet=&#8221;0px&#8221; header_font_size_phone=&#8221;0px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;0px&#8221; header_2_font_size_phone=&#8221;0px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; background_last_edited=&#8221;on|phone&#8221; background_enable_image_tablet=&#8221;off&#8221; background_enable_image_phone=&#8221;off&#8221; custom_css_main_element=&#8221;display:flex;||align-items: center;&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Comunicaci\u00f3n Corporativa Digital Efectiva en Heineken<\/h1>\n<p>La cervecera holandesa Heineken ha implementado una red de se\u00f1alizaci\u00f3n digital Scala personalizada para respaldar las comunicaciones corporativas en 8 ubicaciones en el Reino Unido.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;2560px&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; custom_margin=&#8221;||25px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; header_text_align_tablet=&#8221;&#8221; header_text_align_phone=&#8221;center&#8221; header_text_align_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;26px&#8221; header_font_size_phone=&#8221;20px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_2_text_align_tablet=&#8221;&#8221; header_2_text_align_phone=&#8221;center&#8221; header_2_text_align_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;20px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"text\">Resumen del proyecto<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#EE3235&#8243; divider_weight=&#8221;8px&#8221; divider_weight_phone=&#8221;8px&#8221; divider_weight_last_edited=&#8221;off|phone&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; vertical_offset=&#8221;-20px&#8221; width=&#8221;100px&#8221; width_tablet=&#8221;100px&#8221; width_phone=&#8221;150px&#8221; width_last_edited=&#8221;on|phone&#8221; height=&#8221;6px&#8221; height_tablet=&#8221;6px&#8221; height_phone=&#8221;5px&#8221; height_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||12px|||&#8221; module_alignment_tablet=&#8221;&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; global_colors_info=&#8221;{%22gcid-e84cacc0-f1a1-4922-8cd2-ec9f45bb75c1%22:%91%22color%22%93}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;2560px&#8221; custom_padding=&#8221;0px||||false|false&#8221; custom_css_main_element=&#8221;display: flex;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;display: flex;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; custom_css_main_element_phone=&#8221;display: block;||&#8221; custom_css_main_element_tablet=&#8221;display: block;&#8221;][et_pb_image src=&#8221;https:\/\/scalaapac.wpengine.com\/wp-content\/uploads\/sites\/13\/2022\/08\/Heineken-Main-image.jpg&#8221; alt=&#8221;Scala CMS&#8221; title_text=&#8221;Heineken-Main-image&#8221; align=&#8221;right&#8221; module_class=&#8221;summary&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;800px&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;||||false|false&#8221; border_radii=&#8221;on|30px|30px|30px|30px&#8221; border_radii_tablet=&#8221;on|30px|30px|30px|30px&#8221; border_radii_phone=&#8221;on|15px|15px|15px|15px&#8221; border_radii_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|600|||||||&#8221; header_font=&#8221;Montserrat|700|||||||&#8221; header_text_align=&#8221;center&#8221; header_2_font=&#8221;Montserrat|700|||||||&#8221; header_2_text_align=&#8221;center&#8221; text_orientation=&#8221;center&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.2em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;20px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;20px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;&#8221; header_2_line_height_phone=&#8221;1.2em&#8221; header_2_line_height_last_edited=&#8221;on|phone&#8221; background_layout_tablet=&#8221;&#8221; 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border_radii=&#8221;on|8px|8px|8px|8px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-e84cacc0-f1a1-4922-8cd2-ec9f45bb75c1%22:%91%22color%22%93}&#8221;][\/et_pb_divider][et_pb_text disabled_on=&#8221;off|on|on&#8221; module_class=&#8221;summary&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|500|||||||&#8221; text_font_size=&#8221;20px&#8221; max_width=&#8221;650px&#8221; custom_margin=&#8221;|50px|||false|false&#8221; custom_margin_tablet=&#8221;|50px|||false|false&#8221; custom_margin_phone=&#8221;|0px|||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.5em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]Heineken es el productor l\u00edder mundial de algunas de las marcas de cerveza y sidra m\u00e1s populares, incluidas Fosters, <span id=\"dots6\">&#8230; <\/span><span id=\"more6\">Kronenbourg, Strongbow y, por supuesto, Heineken. La empresa necesitaba mantener un alto nivel de comunicaci\u00f3n con todo el personal en toda su presencia.<\/span><button onclick=\"readMore6()\" id=\"myBtn6\" class=\"button-style\">Read more >><\/button>[\/et_pb_text][et_pb_text content_tablet=&#8221;Heineken es el productor l\u00edder mundial de algunas de las marcas de cerveza y sidra m\u00e1s populares, incluidas Fosters, Kronenbourg, Strongbow y, por supuesto, Heineken. La empresa necesitaba mantener un alto nivel de comunicaci\u00f3n con todo el personal en toda su presencia.&#8221; content_phone=&#8221;&#8221; content_last_edited=&#8221;on|phone&#8221; disabled_on=&#8221;on|off|on&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|500|||||||&#8221; text_font_size=&#8221;20px&#8221; max_width_tablet=&#8221;100%&#8221; max_width_phone=&#8221;90%&#8221; max_width_last_edited=&#8221;on|tablet&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;14px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_text][et_pb_code _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->\t#more1 {display: none;}<!-- [et_pb_line_break_holder] -->  #more2 {display: none;}<!-- 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less\";<!-- [et_pb_line_break_holder] -->    moreText.style.display = \"inline\";<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  function readMore8() {<!-- [et_pb_line_break_holder] -->  var dots = document.getElementById(\"dots8\");<!-- [et_pb_line_break_holder] -->  var moreText = document.getElementById(\"more8\");<!-- [et_pb_line_break_holder] -->  var btnText = document.getElementById(\"myBtn8\");<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  if (dots.style.display === \"none\") {<!-- [et_pb_line_break_holder] -->    dots.style.display = \"inline\";<!-- [et_pb_line_break_holder] -->    btnText.innerHTML = \"Read more >>\";<!-- [et_pb_line_break_holder] -->    moreText.style.display = \"none\";<!-- [et_pb_line_break_holder] -->  } else {<!-- [et_pb_line_break_holder] -->    dots.style.display = \"none\";<!-- [et_pb_line_break_holder] -->    btnText.innerHTML = \"Read less\";<!-- 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\"inline\";<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  function readMore11() {<!-- [et_pb_line_break_holder] -->  var dots = document.getElementById(\"dots11\");<!-- [et_pb_line_break_holder] -->  var moreText = document.getElementById(\"more11\");<!-- [et_pb_line_break_holder] -->  var btnText = document.getElementById(\"myBtn11\");<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  if (dots.style.display === \"none\") {<!-- [et_pb_line_break_holder] -->    dots.style.display = \"inline\";<!-- [et_pb_line_break_holder] -->    btnText.innerHTML = \"Read more >>\";<!-- [et_pb_line_break_holder] -->    moreText.style.display = \"none\";<!-- [et_pb_line_break_holder] -->  } else {<!-- [et_pb_line_break_holder] -->    dots.style.display = \"none\";<!-- [et_pb_line_break_holder] -->    btnText.innerHTML = \"Read less\";<!-- [et_pb_line_break_holder] -->    moreText.style.display = \"inline\";<!-- 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-->}<!-- [et_pb_line_break_holder] -->  function readMore15() {<!-- [et_pb_line_break_holder] -->  var dots = document.getElementById(\"dots15\");<!-- [et_pb_line_break_holder] -->  var moreText = document.getElementById(\"more15\");<!-- [et_pb_line_break_holder] -->  var btnText = document.getElementById(\"myBtn15\");<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  if (dots.style.display === \"none\") {<!-- [et_pb_line_break_holder] -->    dots.style.display = \"inline\";<!-- [et_pb_line_break_holder] -->    btnText.innerHTML = \"Read more >>\";<!-- [et_pb_line_break_holder] -->    moreText.style.display = \"none\";<!-- [et_pb_line_break_holder] -->  } else {<!-- [et_pb_line_break_holder] -->    dots.style.display = \"none\";<!-- [et_pb_line_break_holder] -->    btnText.innerHTML = \"Read less\";<!-- [et_pb_line_break_holder] -->    moreText.style.display = \"inline\";<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/script><!-- [et_pb_line_break_holder] -->[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;2560px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;display: flex;&#8221; custom_css_main_element_phone=&#8221;display: flex;&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text content_tablet=&#8221;<\/p>\n<h2 class=%22text%22>Project Summary<\/h2>\n<p>&#8221; content_phone=&#8221;<\/p>\n<h2 class=%22text%22>Project Summary<\/h2>\n<p>&#8221; content_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_font_size=&#8221;30px&#8221; custom_margin=&#8221;||32px||false|false&#8221; custom_margin_tablet=&#8221;||25px||false|false&#8221; custom_margin_phone=&#8221;||25px||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;0px||||false|false&#8221; header_font_size_tablet=&#8221;26px&#8221; header_font_size_phone=&#8221;26px&#8221; header_font_size_last_edited=&#8221;on|tablet&#8221; header_2_text_align_tablet=&#8221;left&#8221; header_2_text_align_phone=&#8221;left&#8221; header_2_text_align_last_edited=&#8221;on|desktop&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"text\">Resumen del proyecto<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#EE3235&#8243; divider_weight=&#8221;8px&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; vertical_offset=&#8221;-20px&#8221; width=&#8221;100px&#8221; width_tablet=&#8221;150px&#8221; width_phone=&#8221;150px&#8221; width_last_edited=&#8221;on|tablet&#8221; height=&#8221;6px&#8221; custom_margin=&#8221;||12px|||&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; global_colors_info=&#8221;{%22gcid-e84cacc0-f1a1-4922-8cd2-ec9f45bb75c1%22:%91%22color%22%93}&#8221;][\/et_pb_divider][et_pb_text content_tablet=&#8221;&#8221; content_phone=&#8221;&#8221; content_last_edited=&#8221;on|phone&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|500|||||||&#8221; text_font_size=&#8221;20px&#8221; max_width_tablet=&#8221;90%&#8221; max_width_phone=&#8221;90%&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||0px||false|false&#8221; text_font_size_tablet=&#8221;14px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Heineken es el productor l\u00edder mundial de algunas de las marcas de cerveza y sidra m\u00e1s populares, incluidas Fosters, Kronenbourg, Strongbow y, por supuesto, Heineken. La empresa necesitaba mantener un alto nivel de comunicaci\u00f3n con todo el personal en toda su presencia.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/scalaapac.wpengine.com\/wp-content\/uploads\/sites\/13\/2022\/08\/Heineken-Main-image.jpg&#8221; alt=&#8221;Scala CMS&#8221; title_text=&#8221;Heineken-Main-image&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; max_width_tablet=&#8221;95%&#8221; max_width_phone=&#8221;95%&#8221; max_width_last_edited=&#8221;on|tablet&#8221; module_alignment_tablet=&#8221;right&#8221; module_alignment_phone=&#8221;right&#8221; module_alignment_last_edited=&#8221;on|tablet&#8221; border_radii=&#8221;on|30px|30px|30px|30px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;1555px&#8221; custom_padding=&#8221;||2px|||&#8221; background_color_phone=&#8221;#eeeff1&#8243; background_last_edited=&#8221;on|phone&#8221; background_enable_color_phone=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_text_align=&#8221;center&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_font_size=&#8221;30px&#8221; custom_margin=&#8221;||32px|||&#8221; custom_padding=&#8221;||||false|false&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;20px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_2_text_align_tablet=&#8221;center&#8221; header_2_text_align_phone=&#8221;center&#8221; header_2_text_align_last_edited=&#8221;on|desktop&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;20px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"text\">De un vistazo<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#EE3235&#8243; divider_weight=&#8221;8px&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; vertical_offset=&#8221;-30px&#8221; width=&#8221;100px&#8221; width_tablet=&#8221;100px&#8221; width_phone=&#8221;120px&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; height=&#8221;6px&#8221; height_tablet=&#8221;6px&#8221; height_phone=&#8221;5px&#8221; height_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; global_colors_info=&#8221;{%22gcid-e84cacc0-f1a1-4922-8cd2-ec9f45bb75c1%22:%91%22color%22%93}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; width=&#8221;85%&#8221; width_tablet=&#8221;90%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; background_color_phone=&#8221;#eeeff1&#8243; background_last_edited=&#8221;on|phone&#8221; background_enable_color_phone=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; custom_css_main_element_tablet=&#8221;display: flex;&#8221; custom_css_main_element_phone=&#8221;display: block;&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text content_tablet=&#8221;<\/p>\n<h3 style=%22color: #a0a1a7; font-weight: bold; font-size: 25px;%22>01.<\/h3>\n<p style=%22color: #52555c; position: relative; left: 50px; top: -35px; font-size: 14px; width: calc(100% - 50px);%22>Digital signage network runs on 27 screens across 8 Heineken locations in the UK<\/p>\n<p>&#8221; content_phone=&#8221;<\/p>\n<h3 style=%22color: #a0a1a7; font-weight: bold; font-size: 25px;%22>01.<\/h3>\n<p style=%22color: #52555c; position: relative; left: 50px; top: -35px; width: calc(100% - 50px); font-size: 14px;%22>Digital signage network runs on 27 screens across 8 Heineken locations in the UK<\/p>\n<p>&#8221; content_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; header_2_font_size=&#8221;20px&#8221; width=&#8221;300px&#8221; width_tablet=&#8221;210px&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;300px&#8221; max_width_tablet=&#8221;210px&#8221; max_width_phone=&#8221;90%&#8221; max_width_last_edited=&#8221;on|phone&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||-40px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;|15px||15px|false|true&#8221; custom_padding_tablet=&#8221;|10px||10px|false|true&#8221; custom_padding_phone=&#8221;|10px||10px|false|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;off|phone&#8221; module_alignment_tablet=&#8221;&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"color: #a0a1a7; font-weight: bold; font-size: 35px;\">01.<\/h3>\n<p style=\"color: #52555c; position: relative; left: 100px; top: -45px; font-size: 17px;\">La red de se\u00f1alizaci\u00f3n digital se ejecuta en 27 pantallas en 8 ubicaciones de Heineken en el Reino Unido<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text content_tablet=&#8221;<\/p>\n<h3 style=%22color: #a0a1a7; font-weight: bold; font-size: 25px;%22>02.<\/h3>\n<p style=%22color: #52555c; position: relative; left: 50px; top: -35px; font-size: 14px; width: calc(100% - 50px);%22>Unique integration of digital signage with in-house video conferencing<\/p>\n<p>&#8221; content_phone=&#8221;<\/p>\n<h3 style=%22color: #a0a1a7; font-weight: bold; font-size: 25px;%22>02.<\/h3>\n<p style=%22color: #52555c; position: relative; left: 50px; top: -35px; font-size: 14px; width: calc(100% - 50px);%22>Unique integration of digital signage with in-house video conferencing<\/p>\n<p>&#8221; content_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; header_2_font_size=&#8221;20px&#8221; width=&#8221;300px&#8221; width_tablet=&#8221;210px&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;300px&#8221; max_width_tablet=&#8221;210px&#8221; max_width_phone=&#8221;90%&#8221; max_width_last_edited=&#8221;on|phone&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;||-40px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;|15px||15px|false|true&#8221; custom_padding_tablet=&#8221;|10px||10px|false|true&#8221; custom_padding_phone=&#8221;|10px||10px|false|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; module_alignment_tablet=&#8221;&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"color: #a0a1a7; font-weight: bold; font-size: 35px;\">02.<\/h3>\n<p style=\"color: #52555c; position: relative; left: 100px; top: -45px; font-size: 17px;\">Integraci\u00f3n \u00fanica de se\u00f1alizaci\u00f3n digital con videoconferencias internas<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text content_tablet=&#8221;<\/p>\n<h3 style=%22color: #a0a1a7; font-weight: bold; font-size: 25px;%22>03.<\/h3>\n<p style=%22color: #52555c; position: relative; left: 50px; top: -35px; font-size: 14px; width: calc(100% - 50px);%22>Tailored CMS based on Scala API for easy in-house system management<\/p>\n<p>&#8221; content_phone=&#8221;<\/p>\n<h3 style=%22color: #a0a1a7; font-weight: bold; font-size: 25px;%22>03.<\/h3>\n<p style=%22color: #52555c; position: relative; left: 50px; top: -35px; font-size: 14px; width: calc(100% - 50px);%22>Tailored CMS based on Scala API for easy in-house system management<\/p>\n<p>&#8221; content_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; header_2_font_size=&#8221;20px&#8221; width=&#8221;300px&#8221; width_tablet=&#8221;210px&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;300px&#8221; max_width_tablet=&#8221;210px&#8221; max_width_phone=&#8221;90%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;||-10px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;|15px||15px|false|true&#8221; custom_padding_tablet=&#8221;|10px||10px|false|true&#8221; custom_padding_phone=&#8221;|10px||10px|false|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"color: #a0a1a7; font-weight: bold; font-size: 35px;\">03.<\/h3>\n<p style=\"color: #52555c; position: relative; left: 100px; top: -45px; font-size: 17px;\">\nTailored CMS based on Scala API for easy in-house system management<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;2560px&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.1&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_line_height=&#8221;1.2em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; custom_margin=&#8221;||25px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; header_text_align_tablet=&#8221;&#8221; header_text_align_phone=&#8221;center&#8221; header_text_align_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;26px&#8221; header_font_size_phone=&#8221;20px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_2_text_align_tablet=&#8221;&#8221; header_2_text_align_phone=&#8221;center&#8221; header_2_text_align_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;20px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"text\">A Custom Corporate Digital Signage Network<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#EE3235&#8243; divider_weight=&#8221;8px&#8221; divider_weight_phone=&#8221;8px&#8221; divider_weight_last_edited=&#8221;off|phone&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; vertical_offset=&#8221;-20px&#8221; width=&#8221;100px&#8221; width_tablet=&#8221;100px&#8221; width_phone=&#8221;150px&#8221; width_last_edited=&#8221;on|phone&#8221; height=&#8221;6px&#8221; height_tablet=&#8221;6px&#8221; height_phone=&#8221;5px&#8221; height_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||12px|||&#8221; module_alignment_tablet=&#8221;&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; global_colors_info=&#8221;{%22gcid-e84cacc0-f1a1-4922-8cd2-ec9f45bb75c1%22:%91%22color%22%93}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;2560px&#8221; custom_padding=&#8221;0px||||false|false&#8221; custom_css_main_element=&#8221;display: flex;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;display: flex;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; custom_css_main_element_phone=&#8221;display: block;&#8221; custom_css_main_element_tablet=&#8221;display: block;&#8221;][et_pb_image src=&#8221;https:\/\/scalaapac.wpengine.com\/wp-content\/uploads\/sites\/13\/2022\/08\/Heineken-image-1-1.jpg&#8221; alt=&#8221;Scala CMS&#8221; title_text=&#8221;Heineken-image-1&#8243; align=&#8221;right&#8221; align_tablet=&#8221;right&#8221; align_phone=&#8221;right&#8221; align_last_edited=&#8221;on|phone&#8221; module_class=&#8221;summary&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;800px&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;||||false|false&#8221; border_radii=&#8221;on|30px|30px|30px|30px&#8221; border_radii_tablet=&#8221;on|30px|30px|30px|30px&#8221; border_radii_phone=&#8221;on|15px|15px|15px|15px&#8221; border_radii_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text disabled_on=&#8221;off|on|on&#8221; module_class=&#8221;summary&#8221; _builder_version=&#8221;4.19.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|500|||||||&#8221; text_font_size=&#8221;20px&#8221; max_width=&#8221;650px&#8221; custom_margin=&#8221;|50px|||false|false&#8221; custom_margin_tablet=&#8221;|50px|||false|false&#8221; custom_margin_phone=&#8221;|0px|||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.5em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The company asked Polycom integrator Talk &#038; Vision to deploy a custom <a href=\"..\/..\/industries\/corporate-communications\/\"><span style=\"color: #ff0000;\">corporate digital signage network<\/span><\/a> <span id=\"dots7\">&#8230; <\/span><span id=\"more7\">across a range of large-format screens, which were to be installed in breakout and reception areas across all 8 Heineken locations. As a Scala Platinum partner, Pixel Inspiration were tasked by Talk &#038; Vision to deliver the digital media network in partnership with their video conferencing engineers.<br \/>The finished network allows for the latest Heineken news, as well as high-quality, purpose -produced video content, to be displayed to staff nationwide. This can be achieved at the push of a few buttons, either on a scheduled basis or as a live event stream.<\/span><button onclick=\"readMore7()\" id=\"myBtn7\" class=\"button-style\">Read more >><\/button><\/p>\n<p>[\/et_pb_text][et_pb_text content_tablet=&#8221;<\/p>\n<p>The company asked Polycom integrator Talk &#038; Vision to deploy a custom <a href=%22..\/..\/industries\/corporate-communications\/%22><span style=%22color: #ff0000;%22>corporate digital signage network<\/span><\/a> across a range of large-format screens, which were to be installed in breakout and reception areas across all 8 Heineken locations. As a Scala Platinum partner, Pixel Inspiration were tasked by Talk &#038; Vision to deliver the digital media network in partnership with their video conferencing engineers.<\/p>\n<p>The finished network allows for the latest Heineken news, as well as high-quality, purpose -produced video content, to be displayed to staff nationwide. This can be achieved at the push of a few buttons, either on a scheduled basis or as a live event stream.<\/p>\n<p>&#8221; content_phone=&#8221;&#8221; content_last_edited=&#8221;on|phone&#8221; disabled_on=&#8221;on|off|on&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|500|||||||&#8221; text_font_size=&#8221;20px&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|tablet&#8221; text_font_size_tablet=&#8221;14px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; module_alignment_tablet=&#8221;right&#8221; module_alignment_phone=&#8221;right&#8221; module_alignment_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;2560px&#8221; custom_css_main_element=&#8221;display: flex;&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; custom_css_before_last_edited=&#8221;on|tablet&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/scalaapac.wpengine.com\/wp-content\/uploads\/sites\/13\/2022\/08\/Heineken-image-1-1.jpg&#8221; alt=&#8221;Scala CMS&#8221; title_text=&#8221;Heineken-image-1&#8243; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|30px|30px|30px|30px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_font_size=&#8221;30px&#8221; max_width_tablet=&#8221;90%&#8221; max_width_phone=&#8221;90%&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||32px|||&#8221; custom_margin_tablet=&#8221;||25px||false|false&#8221; custom_margin_phone=&#8221;||25px||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;0px||||false|false&#8221; header_font_size_tablet=&#8221;26px&#8221; header_font_size_phone=&#8221;26px&#8221; header_font_size_last_edited=&#8221;on|tablet&#8221; header_2_text_align_tablet=&#8221;left&#8221; header_2_text_align_phone=&#8221;left&#8221; header_2_text_align_last_edited=&#8221;on|desktop&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; module_alignment_tablet=&#8221;right&#8221; module_alignment_phone=&#8221;right&#8221; module_alignment_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"text\">Una red de se\u00f1alizaci\u00f3n digital corporativa personalizada<br \/>\n<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#EE3235&#8243; divider_weight=&#8221;8px&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; vertical_offset=&#8221;-20px&#8221; horizontal_offset=&#8221;0px&#8221; horizontal_offset_tablet=&#8221;4.4vw&#8221; horizontal_offset_phone=&#8221;4.4vw&#8221; horizontal_offset_last_edited=&#8221;on|desktop&#8221; position_origin_a_tablet=&#8221;&#8221; position_origin_a_phone=&#8221;&#8221; position_origin_a_last_edited=&#8221;on|tablet&#8221; position_origin_f_tablet=&#8221;&#8221; position_origin_f_phone=&#8221;&#8221; position_origin_f_last_edited=&#8221;on|tablet&#8221; position_origin_r_tablet=&#8221;&#8221; position_origin_r_phone=&#8221;&#8221; position_origin_r_last_edited=&#8221;on|tablet&#8221; width=&#8221;100px&#8221; width_tablet=&#8221;100px&#8221; width_phone=&#8221;100px&#8221; width_last_edited=&#8221;on|tablet&#8221; height=&#8221;6px&#8221; custom_margin=&#8221;||12px|||&#8221; positioning_tablet=&#8221;&#8221; positioning_phone=&#8221;&#8221; positioning_last_edited=&#8221;on|tablet&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; global_colors_info=&#8221;{%22gcid-e84cacc0-f1a1-4922-8cd2-ec9f45bb75c1%22:%91%22color%22%93}&#8221;][\/et_pb_divider][et_pb_text content_tablet=&#8221;&#8221; content_phone=&#8221;&#8221; content_last_edited=&#8221;on|phone&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|500|||||||&#8221; text_font_size=&#8221;20px&#8221; width_tablet=&#8221;90%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||0px||false|false&#8221; text_font_size_tablet=&#8221;14px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; module_alignment_tablet=&#8221;right&#8221; module_alignment_phone=&#8221;right&#8221; module_alignment_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]La empresa solicit\u00f3 al integrador de Polycom, Talk &#038; Vision, que implementa una red de se\u00f1alizaci\u00f3n digital corporativa personalizada en una variedad de pantallas de gran formato, que se instalar\u00e1n en las \u00e1reas de descanso y recepci\u00f3n en las 8 ubicaciones de Heineken. Como socio de Scala Platinum, Talk &#038; Vision encarg\u00f3 a Pixel Inspiration que entregar\u00e1 la red de medios digitales en asociaci\u00f3n con sus ingenieros de videoconferencia.<\/p>\n<p>La red terminada permite que las \u00faltimas noticias de Heineken, as\u00ed como contenido de v\u00eddeo de alta calidad y producido especialmente, se muestren al personal de todo el pa\u00eds. Esto se puede lograr con solo presionar unos pocos botones, ya sea de forma programada o como una transmisi\u00f3n de eventos en vivo.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;2560px&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.1&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_line_height=&#8221;1.2em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; custom_margin=&#8221;||25px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; header_text_align_tablet=&#8221;&#8221; header_text_align_phone=&#8221;center&#8221; header_text_align_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;26px&#8221; header_font_size_phone=&#8221;20px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_2_text_align_tablet=&#8221;&#8221; header_2_text_align_phone=&#8221;center&#8221; header_2_text_align_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;20px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"text\">Customised Content Management User Interface<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#EE3235&#8243; divider_weight=&#8221;8px&#8221; divider_weight_phone=&#8221;8px&#8221; divider_weight_last_edited=&#8221;off|phone&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; vertical_offset=&#8221;-20px&#8221; width=&#8221;100px&#8221; width_tablet=&#8221;100px&#8221; width_phone=&#8221;90px&#8221; width_last_edited=&#8221;on|phone&#8221; height=&#8221;6px&#8221; height_tablet=&#8221;6px&#8221; height_phone=&#8221;5px&#8221; height_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||12px|||&#8221; module_alignment_tablet=&#8221;&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; global_colors_info=&#8221;{%22gcid-e84cacc0-f1a1-4922-8cd2-ec9f45bb75c1%22:%91%22color%22%93}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;2560px&#8221; custom_padding=&#8221;0px||||false|false&#8221; custom_css_main_element=&#8221;display: flex;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;display: flex;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; custom_css_main_element_phone=&#8221;display: block;&#8221; custom_css_main_element_tablet=&#8221;display: block;&#8221;][et_pb_image src=&#8221;https:\/\/scalaapac.wpengine.com\/wp-content\/uploads\/sites\/13\/2022\/08\/Heineken-image-2-300&#215;169.jpg&#8221; alt=&#8221;Scala CMS&#8221; title_text=&#8221;Heineken-image-2&#8243; align=&#8221;center&#8221; force_fullwidth=&#8221;on&#8221; align_phone=&#8221;center&#8221; align_last_edited=&#8221;off|phone&#8221; module_class=&#8221;summary&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;||||false|false&#8221; border_radii=&#8221;on|30px|30px|30px|30px&#8221; border_radii_tablet=&#8221;on|30px|30px|30px|30px&#8221; border_radii_phone=&#8221;on|15px|15px|15px|15px&#8221; border_radii_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text disabled_on=&#8221;off|on|on&#8221; module_class=&#8221;summary&#8221; _builder_version=&#8221;4.19.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|500|||||||&#8221; text_font_size=&#8221;20px&#8221; max_width=&#8221;650px&#8221; custom_margin=&#8221;|50px|||false|false&#8221; custom_margin_tablet=&#8221;|50px|||false|false&#8221; custom_margin_phone=&#8221;|0px|||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.5em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The solution uses <a href=\"..\/..\/..\/products\/software\/content-manager\/#software-selector\"><span style=\"color: #ff0000;\">Scala content manager<\/span><\/a> at the head end, coupled with Polycom\u2019s Media Manager and a <span id=\"dots8\">&#8230; <\/span><span id=\"more8\">Scala media player at each of Heineken\u2019s chosen locations. As a unique feature of this project, Pixel Inspiration built a customised content management user interface that connects to the Scala back-end digital signage content management software.<br \/>This interface provides integration with Heineken\u2019s internal Active Directory, providing a single sign-on environment in which non-technical users to schedule any of the video-based content assets imported from the Polycom system to one or more displays, depending on their role and set location.<br \/>As a result, this less technical and fully customised management interface ensures Heineken staff members have full internal control of its content, leaving the technical aspects of the network management to in-house IT personnel, supported by Pixel.<\/span><button onclick=\"readMore8()\" id=\"myBtn8\" class=\"button-style\">Read more >><\/button><\/p>\n<p>[\/et_pb_text][et_pb_text content_tablet=&#8221;<\/p>\n<p>The solution uses <a href=%22..\/..\/..\/products\/software\/content-manager\/#software-selector%22><span style=%22color: #ff0000;%22>Scala content manager<\/span><\/a> at the head end, coupled with Polycom\u2019s Media Manager and a Scala media player at each of Heineken\u2019s chosen locations. As a unique feature of this project, Pixel Inspiration built a customised content management user interface that connects to the Scala back-end digital signage content management software.<br \/>This interface provides integration with Heineken\u2019s internal Active Directory, providing a single sign-on environment in which non-technical users to schedule any of the video-based content assets imported from the Polycom system to one or more displays, depending on their role and set location.<\/p>\n<p>As a result, this less technical and fully customised management interface ensures Heineken staff members have full internal control of its content, leaving the technical aspects of the network management to in-house IT personnel, supported by Pixel.<\/p>\n<p>&#8221; content_phone=&#8221;&#8221; content_last_edited=&#8221;on|phone&#8221; disabled_on=&#8221;on|off|on&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|500|||||||&#8221; text_font_size=&#8221;20px&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|tablet&#8221; text_font_size_tablet=&#8221;14px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;2560px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;display: flex;&#8221; custom_css_main_element_phone=&#8221;display: flex;&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_font_size=&#8221;30px&#8221; custom_margin=&#8221;||32px|||&#8221; custom_margin_tablet=&#8221;||25px||false|false&#8221; custom_margin_phone=&#8221;||25px||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;0px||||false|false&#8221; header_font_size_tablet=&#8221;26px&#8221; header_font_size_phone=&#8221;26px&#8221; header_font_size_last_edited=&#8221;on|tablet&#8221; header_2_text_align_tablet=&#8221;left&#8221; header_2_text_align_phone=&#8221;left&#8221; header_2_text_align_last_edited=&#8221;on|desktop&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"text\">Interfaz de usuario de administraci\u00f3n de contenido personalizada<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#EE3235&#8243; divider_weight=&#8221;8px&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; vertical_offset=&#8221;-20px&#8221; width=&#8221;100px&#8221; width_tablet=&#8221;90px&#8221; width_phone=&#8221;90px&#8221; width_last_edited=&#8221;on|tablet&#8221; height=&#8221;6px&#8221; custom_margin=&#8221;||12px|||&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; global_colors_info=&#8221;{%22gcid-e84cacc0-f1a1-4922-8cd2-ec9f45bb75c1%22:%91%22color%22%93}&#8221;][\/et_pb_divider][et_pb_text content_tablet=&#8221;&#8221; content_phone=&#8221;&#8221; content_last_edited=&#8221;on|phone&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|500|||||||&#8221; text_font_size=&#8221;20px&#8221; width_tablet=&#8221;90%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||0px||false|false&#8221; text_font_size_tablet=&#8221;14px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]La soluci\u00f3n utiliza el administrador de contenido Scala en la cabecera, junto con el Administrador de medios de Polycom y un reproductor de medios Scala en cada una de las ubicaciones elegidas por Heineken. Como una caracter\u00edstica \u00fanica de este proyecto, Pixel Inspiration cre\u00f3 una interfaz de usuario de administraci\u00f3n de contenido personalizada que se conecta al software de administraci\u00f3n de contenido de se\u00f1alizaci\u00f3n digital back-end de Scala.<\/p>\n<p>Esta interfaz proporciona integraci\u00f3n con el Active Directory interno de Heineken, proporcionando un entorno de inicio de sesi\u00f3n \u00fanico en el que los usuarios sin conocimientos t\u00e9cnicos pueden programar cualquiera de los activos de contenido basado en video importados del sistema Polycom a una o m\u00e1s pantallas, seg\u00fan su funci\u00f3n y configuraci\u00f3n. ubicaci\u00f3n.<\/p>\n<p>Como resultado, esta interfaz de gesti\u00f3n menos t\u00e9cnica y completamente personalizada garantiza que los miembros del personal de Heineken tengan un control interno completo de su contenido, dejando los aspectos t\u00e9cnicos de la gesti\u00f3n de la red al personal de TI interno, con el apoyo de Pixel.[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/scalaapac.wpengine.com\/wp-content\/uploads\/sites\/13\/2022\/08\/Heineken-image-2-300&#215;169.jpg&#8221; alt=&#8221;Scala CMS&#8221; title_text=&#8221;Heineken-image-2&#8243; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|30px|30px|30px|30px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;2560px&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.1&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_line_height=&#8221;1.2em&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; custom_margin=&#8221;||25px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; header_text_align_tablet=&#8221;&#8221; header_text_align_phone=&#8221;center&#8221; header_text_align_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;26px&#8221; header_font_size_phone=&#8221;20px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_2_text_align_tablet=&#8221;&#8221; header_2_text_align_phone=&#8221;center&#8221; header_2_text_align_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;20px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"text\">Schedule Content and Integration with Media Management and Video Conferencing System<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#EE3235&#8243; divider_weight=&#8221;8px&#8221; divider_weight_phone=&#8221;8px&#8221; divider_weight_last_edited=&#8221;off|phone&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; vertical_offset=&#8221;-20px&#8221; width=&#8221;100px&#8221; width_tablet=&#8221;100px&#8221; width_phone=&#8221;80px&#8221; width_last_edited=&#8221;on|phone&#8221; height=&#8221;6px&#8221; height_tablet=&#8221;6px&#8221; height_phone=&#8221;5px&#8221; height_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||12px|||&#8221; module_alignment_tablet=&#8221;&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; global_colors_info=&#8221;{%22gcid-e84cacc0-f1a1-4922-8cd2-ec9f45bb75c1%22:%91%22color%22%93}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;2560px&#8221; custom_padding=&#8221;0px||||false|false&#8221; custom_css_main_element=&#8221;display: flex;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;display: flex;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; custom_css_main_element_phone=&#8221;display: block;&#8221; custom_css_main_element_tablet=&#8221;display: block;&#8221;][et_pb_image src=&#8221;https:\/\/scalaapac.wpengine.com\/wp-content\/uploads\/sites\/13\/2022\/08\/Heineken-image-3.jpg&#8221; alt=&#8221;Scala CMS&#8221; title_text=&#8221;Heineken-image-3&#8243; align=&#8221;center&#8221; align_phone=&#8221;center&#8221; align_last_edited=&#8221;off|phone&#8221; module_class=&#8221;summary&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;800px&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;||||false|false&#8221; border_radii=&#8221;on|30px|30px|30px|30px&#8221; border_radii_tablet=&#8221;on|30px|30px|30px|30px&#8221; border_radii_phone=&#8221;on|15px|15px|15px|15px&#8221; border_radii_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text disabled_on=&#8221;off|on|on&#8221; module_class=&#8221;summary&#8221; _builder_version=&#8221;4.19.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|500|||||||&#8221; text_font_size=&#8221;20px&#8221; max_width=&#8221;650px&#8221; custom_margin=&#8221;|50px|||false|false&#8221; custom_margin_tablet=&#8221;|50px|||false|false&#8221; custom_margin_phone=&#8221;|0px|||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.5em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The bespoke content management system not only allows Heineken content editors to schedule every item of <span id=\"dots9\">&#8230; <\/span><span id=\"more9\">content that is delivered to the screens but also integrates with the company\u2019s Polycom media management and video conferencing system.<br \/>This unique set-up enables the Scala-driven digital signage network at Heineken to populate the screens with live and recorded video content that comes straight from the company\u2019s Polycom video conferencing system.<br \/>In particular, the system design provides the ability to schedule and then broadcast live events across the digital signage network with the use of Scala\u2019s live H.264 stream support and some clever use of content triggers and scheduling.<br \/>The digital signage network also uses a number of web-based feeds to generate automatically updated content on some custom-created templates, including local news, weather and traffic information alongside social media feeds from the various Heineken brands.<\/span><button onclick=\"readMore9()\" id=\"myBtn9\" class=\"button-style\">Read more >><\/button><\/p>\n<p>[\/et_pb_text][et_pb_text content_tablet=&#8221;The bespoke content management system not only allows Heineken content editors to schedule every item of content that is delivered to the screens but also integrates with the company\u2019s Polycom media management and video conferencing system.<\/p>\n<p>This unique set-up enables the Scala-driven digital signage network at Heineken to populate the screens with live and recorded video content that comes straight from the company\u2019s Polycom video conferencing system.<br \/>\nIn particular, the system design provides the ability to schedule and then broadcast live events across the digital signage network with the use of Scala\u2019s live H.264 stream support and some clever use of content triggers and scheduling.<\/p>\n<p>The digital signage network also uses a number of web-based feeds to generate automatically updated content on some custom-created templates, including local news, weather and traffic information alongside social media feeds from the various Heineken brands.&#8221; content_phone=&#8221;&#8221; content_last_edited=&#8221;on|phone&#8221; disabled_on=&#8221;on|off|on&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|500|||||||&#8221; text_font_size=&#8221;20px&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|tablet&#8221; text_font_size_tablet=&#8221;14px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; module_alignment_tablet=&#8221;right&#8221; module_alignment_phone=&#8221;right&#8221; module_alignment_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;2560px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;display: flex;&#8221; custom_css_main_element_phone=&#8221;display: flex;&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/scalaapac.wpengine.com\/wp-content\/uploads\/sites\/13\/2022\/08\/Heineken-image-3.jpg&#8221; alt=&#8221;Scala CMS&#8221; title_text=&#8221;Heineken-image-3&#8243; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|30px|30px|30px|30px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_font_size=&#8221;30px&#8221; width_tablet=&#8221;90%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||32px|||&#8221; custom_margin_tablet=&#8221;||25px||false|false&#8221; custom_margin_phone=&#8221;||25px||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;0px||||false|false&#8221; header_font_size_tablet=&#8221;26px&#8221; header_font_size_phone=&#8221;26px&#8221; header_font_size_last_edited=&#8221;on|tablet&#8221; header_2_text_align_tablet=&#8221;left&#8221; header_2_text_align_phone=&#8221;left&#8221; header_2_text_align_last_edited=&#8221;on|desktop&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; module_alignment_tablet=&#8221;right&#8221; module_alignment_phone=&#8221;right&#8221; module_alignment_last_edited=&#8221;on|tablet&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"text\">Programar contenido e integraci\u00f3n con gesti\u00f3n de medios y sistema de videoconferencia<br \/>\n<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#EE3235&#8243; divider_weight=&#8221;8px&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; vertical_offset=&#8221;-20px&#8221; horizontal_offset=&#8221;0px&#8221; horizontal_offset_tablet=&#8221;4.4vw&#8221; horizontal_offset_phone=&#8221;4.4vw&#8221; horizontal_offset_last_edited=&#8221;on|desktop&#8221; position_origin_a_tablet=&#8221;&#8221; position_origin_a_phone=&#8221;&#8221; position_origin_a_last_edited=&#8221;on|tablet&#8221; position_origin_f_tablet=&#8221;&#8221; position_origin_f_phone=&#8221;&#8221; position_origin_f_last_edited=&#8221;on|tablet&#8221; position_origin_r_tablet=&#8221;&#8221; position_origin_r_phone=&#8221;&#8221; position_origin_r_last_edited=&#8221;on|tablet&#8221; width=&#8221;100px&#8221; width_tablet=&#8221;90px&#8221; width_phone=&#8221;90px&#8221; width_last_edited=&#8221;on|tablet&#8221; height=&#8221;6px&#8221; custom_margin=&#8221;||12px|||&#8221; positioning_tablet=&#8221;&#8221; positioning_phone=&#8221;&#8221; positioning_last_edited=&#8221;on|tablet&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; global_colors_info=&#8221;{%22gcid-e84cacc0-f1a1-4922-8cd2-ec9f45bb75c1%22:%91%22color%22%93}&#8221;][\/et_pb_divider][et_pb_text content_tablet=&#8221;&#8221; content_phone=&#8221;&#8221; content_last_edited=&#8221;on|phone&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|500|||||||&#8221; text_font_size=&#8221;20px&#8221; width_tablet=&#8221;90%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||0px||false|false&#8221; text_font_size_tablet=&#8221;14px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; module_alignment_tablet=&#8221;right&#8221; module_alignment_phone=&#8221;right&#8221; module_alignment_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]El sistema de gesti\u00f3n de contenido a medida no solo permite a los editores de contenido de Heineken programar cada elemento de contenido que se env\u00eda a las pantallas, sino que tambi\u00e9n se integra con el sistema de videoconferencia y gesti\u00f3n de medios Polycom de la empresa.<br \/>\nEsta configuraci\u00f3n \u00fanica permite que la red de se\u00f1alizaci\u00f3n digital impulsada por Scala en Heineken llene las pantallas con contenido de video en vivo y grabado que proviene directamente del sistema de videoconferencia Polycom de la compa\u00f1\u00eda.<\/p>\n<p>En particular, el dise\u00f1o del sistema brinda la capacidad de programar y luego transmitir eventos en vivo a trav\u00e9s de la red de se\u00f1alizaci\u00f3n digital con el uso del soporte de transmisi\u00f3n H.264 en vivo de Scala y un uso inteligente de activadores de contenido y programaci\u00f3n.<\/p>\n<p>La red de se\u00f1alizaci\u00f3n digital tambi\u00e9n utiliza una serie de fuentes basadas en la web para generar contenido actualizado autom\u00e1ticamente en algunas plantillas creadas a medida, que incluyen noticias locales, informaci\u00f3n meteorol\u00f3gica y de tr\u00e1fico junto con fuentes de redes sociales de las diversas marcas de Heineken.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;2560px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_text_align=&#8221;center&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; custom_margin=&#8221;||25px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;20px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_2_text_align_tablet=&#8221;center&#8221; header_2_text_align_phone=&#8221;center&#8221; header_2_text_align_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;20px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"text\">About Heineken<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#EE3235&#8243; divider_weight=&#8221;8px&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; vertical_offset=&#8221;-20px&#8221; width=&#8221;100px&#8221; width_tablet=&#8221;100px&#8221; width_phone=&#8221;150px&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; height=&#8221;5px&#8221; custom_margin=&#8221;||12px|||&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; global_colors_info=&#8221;{%22gcid-e84cacc0-f1a1-4922-8cd2-ec9f45bb75c1%22:%91%22color%22%93}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;2560px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; custom_css_main_element_tablet=&#8221;display: flex;&#8221; custom_css_main_element_phone=&#8221;display: block;&#8221;][et_pb_image src=&#8221;https:\/\/scalaapac.wpengine.com\/wp-content\/uploads\/sites\/13\/2022\/08\/Customer-Heineken-logo.png&#8221; alt=&#8221;Scala CMS&#8221; title_text=&#8221;Customer-Heineken-logo&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; height=&#8221;70px&#8221; custom_margin=&#8221;1px||16px|||&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/scalaapac.wpengine.com\/wp-content\/uploads\/sites\/13\/2022\/08\/Partner-Pixel-Inspiration-logo.png&#8221; alt=&#8221;Scala CMS&#8221; title_text=&#8221;Partner-Pixel-Inspiration-logo&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; height=&#8221;90px&#8221; custom_margin=&#8221;1px||16px|||&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text disabled_on=&#8221;off|on|on&#8221; _builder_version=&#8221;4.19.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|500|||||||&#8221; text_font_size=&#8221;20px&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Heineken is the UK\u2019s leading cider and beer producer and the name behind iconic drinks brands such as <span id=\"dots10\">&#8230; <\/span><span id=\"more10\">Strongbow, Bulmers, Heineken, Foster\u2019s, Kronenbourg 1664 and Desperados, together with a full range of speciality brands. The company employs around 2,000 people across 8 sites in the UK. It runs breweries, cider plants and offices in Edinburgh, Livingston, Tadcaster, Manchester, London, Hereford and Ledbury.<\/span><button onclick=\"readMore10()\" id=\"myBtn10\" class=\"button-style\">Read more >><\/button><\/p>\n<p>[\/et_pb_text][et_pb_text content_tablet=&#8221;Heineken is the UK\u2019s leading cider and beer producer and the name behind iconic drinks brands such as Strongbow, Bulmers, Heineken, Foster\u2019s, Kronenbourg 1664 and Desperados, together with a full range of speciality brands. The company employs around 2,000 people across 8 sites in the UK. It runs breweries, cider plants and offices in Edinburgh, Livingston, Tadcaster, Manchester, London, Hereford and Ledbury.&#8221; content_phone=&#8221;&#8221; content_last_edited=&#8221;on|phone&#8221; disabled_on=&#8221;on|off|on&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|500|||||||&#8221; text_font_size=&#8221;20px&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|tablet&#8221; text_font_size_tablet=&#8221;14px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding_tablet=&#8221;0px||0px||true|false&#8221; custom_padding_phone=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;2560px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;display: flex;&#8221; custom_css_main_element_phone=&#8221;display: flex;&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_font_size=&#8221;30px&#8221; custom_margin=&#8221;||32px|||&#8221; custom_margin_tablet=&#8221;||25px||false|false&#8221; custom_margin_phone=&#8221;||25px||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;0px||||false|false&#8221; header_font_size_tablet=&#8221;26px&#8221; header_font_size_phone=&#8221;26px&#8221; header_font_size_last_edited=&#8221;on|tablet&#8221; header_2_text_align_tablet=&#8221;left&#8221; header_2_text_align_phone=&#8221;left&#8221; header_2_text_align_last_edited=&#8221;on|desktop&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"text\">Acerca de Heineken<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#EE3235&#8243; divider_weight=&#8221;8px&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; vertical_offset=&#8221;-20px&#8221; width=&#8221;100px&#8221; width_tablet=&#8221;150px&#8221; width_phone=&#8221;150px&#8221; width_last_edited=&#8221;on|tablet&#8221; height=&#8221;6px&#8221; custom_margin=&#8221;||12px|||&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; global_colors_info=&#8221;{%22gcid-e84cacc0-f1a1-4922-8cd2-ec9f45bb75c1%22:%91%22color%22%93}&#8221;][\/et_pb_divider][et_pb_text content_tablet=&#8221;&#8221; content_phone=&#8221;&#8221; content_last_edited=&#8221;on|phone&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|500|||||||&#8221; text_font_size=&#8221;20px&#8221; width_tablet=&#8221;90%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||0px||false|false&#8221; text_font_size_tablet=&#8221;14px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]Heineken es el principal productor de sidra y cerveza del Reino Unido y el nombre detr\u00e1s de marcas de bebidas ic\u00f3nicas como Strongbow, Bulmers, Heineken, Foster\u2019s, Kronenbourg 1664 y Desperados, junto con una amplia gama de marcas especializadas. La empresa emplea a unas 2000 personas en 8 sitios en el Reino Unido. 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custom_padding=&#8221;||2px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_text_align=&#8221;center&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; custom_margin=&#8221;||25px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;20px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_2_text_align_tablet=&#8221;center&#8221; header_2_text_align_phone=&#8221;center&#8221; header_2_text_align_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;20px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"text\">Related Case Studies<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#EE3235&#8243; divider_weight=&#8221;8px&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; vertical_offset=&#8221;-20px&#8221; width=&#8221;100px&#8221; width_tablet=&#8221;100px&#8221; width_phone=&#8221;150px&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; height=&#8221;5px&#8221; custom_margin=&#8221;||12px|||&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; global_colors_info=&#8221;{%22gcid-e84cacc0-f1a1-4922-8cd2-ec9f45bb75c1%22:%91%22color%22,%22color%22%93}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;85%&#8221; max_width=&#8221;2560px&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; 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_module_preset=&#8221;default&#8221; width=&#8221;85%&#8221; max_width=&#8221;2560px&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; custom_padding_tablet=&#8221;0px||||false|false&#8221; custom_padding_phone=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blog fullwidth=&#8221;off&#8221; posts_number=&#8221;3&#8243; include_categories=&#8221;9,21&#8243; use_manual_excerpt=&#8221;off&#8221; show_author=&#8221;off&#8221; show_date=&#8221;off&#8221; show_categories=&#8221;off&#8221; show_excerpt=&#8221;off&#8221; module_class=&#8221;recent-case-study-section&#8221; _builder_version=&#8221;4.19.1&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; body_font=&#8221;Montserrat||||||||&#8221; meta_font=&#8221;Montserrat|500|||||||&#8221; meta_font_size=&#8221;16px&#8221; pagination_font=&#8221;Montserrat||||||||&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;||||true|true&#8221; custom_padding=&#8221;30px|30px|100px|30px|false|true&#8221; custom_css_main_element=&#8221;border-radius: 20px;&#8221; custom_css_post_meta=&#8221;margin-top: 60px;||margin-left: 10px;&#8221; border_color_all_fullwidth=&#8221;#000000&#8243; border_radii_image=&#8221;on|20px|20px|20px|20px&#8221; box_shadow_style=&#8221;preset1&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comunicaci\u00f3n Corporativa Digital Efectiva en Heineken La cervecera holandesa Heineken ha implementado una red de se\u00f1alizaci\u00f3n digital Scala personalizada para respaldar las comunicaciones corporativas en 8 ubicaciones en el Reino Unido.Resumen del proyectoComunicaci\u00f3n Corporativa Digital Efectiva en HeinekenHeineken es el productor l\u00edder mundial de algunas de las marcas de cerveza y sidra m\u00e1s populares, incluidas [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":226161,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","footnotes":""},"categories":[9],"tags":[],"class_list":["post-227928","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comunicaci\u00f3n Corporativa Digital Efectiva en Heineken - Scala - Latam<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/latam.scala.com\/mx\/casestudies\/effective-digital-corporate-communication-at-heineken\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comunicaci\u00f3n Corporativa Digital Efectiva en Heineken - Scala - Latam\" \/>\n<meta property=\"og:description\" content=\"Comunicaci\u00f3n Corporativa Digital Efectiva en Heineken La cervecera holandesa Heineken ha implementado una red de se\u00f1alizaci\u00f3n digital Scala personalizada para respaldar las comunicaciones corporativas en 8 ubicaciones en el Reino Unido.Resumen del proyectoComunicaci\u00f3n Corporativa Digital Efectiva en HeinekenHeineken es el productor l\u00edder mundial de algunas de las marcas de cerveza y sidra m\u00e1s populares, incluidas [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/latam.scala.com\/mx\/casestudies\/effective-digital-corporate-communication-at-heineken\/\" \/>\n<meta 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