{"id":227208,"date":"2022-08-19T05:52:10","date_gmt":"2022-08-19T05:52:10","guid":{"rendered":"http:\/\/scalaapac.wpengine.com\/?p=227208"},"modified":"2023-06-16T07:07:19","modified_gmt":"2023-06-16T07:07:19","slug":"227208-2","status":"publish","type":"post","link":"https:\/\/latam.scala.com\/mx\/casestudies\/argos-goes-digital-by-creating-an-interactive-in-store-experience\/","title":{"rendered":"Argos se vuelve digital al crear una experiencia interactiva en la tienda"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||3px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px|||||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_font_size=&#8221;1.2vw&#8221; header_font=&#8221;Montserrat|700|||||||&#8221; header_font_size=&#8221;2vw&#8221; header_2_font=&#8221;Montserrat|700|||||||&#8221; header_2_font_size=&#8221;2vw&#8221; background_image=&#8221;https:\/\/latam.scala.com\/mx\/wp-content\/uploads\/sites\/13\/2022\/11\/Case-study-1-gallery..jpg&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; height=&#8221;35vw&#8221; height_tablet=&#8221;75vw&#8221; height_phone=&#8221;74vw&#8221; height_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;|55%||5%|false|false&#8221; text_font_size_tablet=&#8221;0px&#8221; text_font_size_phone=&#8221;0px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; header_font_size_tablet=&#8221;0px&#8221; header_font_size_phone=&#8221;0px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;0px&#8221; header_2_font_size_phone=&#8221;0px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; background_last_edited=&#8221;on|phone&#8221; background_image_phone=&#8221;https:\/\/latam.scala.com\/mx\/wp-content\/uploads\/sites\/13\/2023\/03\/Blogs-mobile-img.png&#8221; background_enable_image_tablet=&#8221;off&#8221; background_enable_image_phone=&#8221;on&#8221; custom_css_main_element=&#8221;display:flex;||align-items: center;&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Argos se vuelve digital al crear una experiencia<br \/>interactiva en la tienda<\/h1>\n<p>El gigante minorista brit\u00e1nico Argos, tradicionalmente conocido<br \/>por sus pedidos basados en cat\u00e1logos y su experiencia<br \/>de compra conectada al almac\u00e9n en la tienda, ahora est\u00e1 utilizando tecnolog\u00eda digital para hacer que la experiencia de sus clientes sea m\u00e1s interactiva.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;2560px&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; custom_margin=&#8221;||25px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; header_text_align_tablet=&#8221;&#8221; header_text_align_phone=&#8221;center&#8221; header_text_align_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;20px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_2_text_align_tablet=&#8221;&#8221; header_2_text_align_phone=&#8221;center&#8221; header_2_text_align_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;20px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"text\">Resumen del proyecto<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#EE3235&#8243; divider_weight=&#8221;8px&#8221; divider_weight_phone=&#8221;8px&#8221; divider_weight_last_edited=&#8221;off|phone&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; vertical_offset=&#8221;-20px&#8221; width=&#8221;100px&#8221; width_tablet=&#8221;100px&#8221; width_phone=&#8221;150px&#8221; width_last_edited=&#8221;on|phone&#8221; height=&#8221;6px&#8221; height_tablet=&#8221;6px&#8221; height_phone=&#8221;5px&#8221; height_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||12px|||&#8221; module_alignment_tablet=&#8221;&#8221; module_alignment_phone=&#8221;left&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; global_colors_info=&#8221;{%22gcid-e84cacc0-f1a1-4922-8cd2-ec9f45bb75c1%22:%91%22color%22%93}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.21.0&#8243; 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border_radii_tablet=&#8221;on|30px|30px|30px|30px&#8221; border_radii_phone=&#8221;on|15px|15px|15px|15px&#8221; border_radii_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text content_tablet=&#8221;<\/p>\n<h1 class=%22text%22>Argos se vuelve digital al crear una experiencia interactiva en la tienda<\/h1>\n<p>&#8221; content_phone=&#8221;<\/p>\n<h2 class=%22text%22>Argos se vuelve digital al crear una experiencia interactiva en la tienda<\/h2>\n<p>&#8221; content_last_edited=&#8221;on|phone&#8221; disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|600|||||||&#8221; header_font=&#8221;Montserrat|700|||||||&#8221; header_text_align=&#8221;center&#8221; header_2_font=&#8221;Montserrat|700|||||||&#8221; header_2_text_align=&#8221;center&#8221; text_orientation=&#8221;center&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.2em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;20px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;20px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;&#8221; header_2_line_height_phone=&#8221;1.2em&#8221; header_2_line_height_last_edited=&#8221;on|phone&#8221; background_layout_tablet=&#8221;&#8221; background_layout_phone=&#8221;&#8221; background_layout_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 class=\"text\">Argos se vuelve digital al crear una experiencia interactiva en la tienda<\/h1>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#EE3235&#8243; divider_weight=&#8221;8px&#8221; 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custom_margin=&#8221;|50px|||false|false&#8221; custom_margin_tablet=&#8221;|50px|||false|false&#8221; custom_margin_phone=&#8221;|0px|||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.5em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>La ic\u00f3nica marca minorista del Reino Unido, Argos, garantiza precios consistentes y proactivos y <span id=\"dots2\">&#8230;<\/span><span id=\"more2\"> crea atractivas oportunidades de comunicaci\u00f3n con los clientes con la tecnolog\u00eda Scala y Pixel Inspiration.<\/span><button onclick=\"readMore2()\" id=\"myBtn2\" class=\"button-style\">Read more &gt;&gt;<\/button><\/p>\n<p>[\/et_pb_text][et_pb_text content_tablet=&#8221;La ic\u00f3nica marca minorista del Reino Unido, 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less\";<!-- [et_pb_line_break_holder] -->    moreText.style.display = \"inline\";<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  function readMore8() {<!-- [et_pb_line_break_holder] -->  var dots = document.getElementById(\"dots8\");<!-- [et_pb_line_break_holder] -->  var moreText = document.getElementById(\"more8\");<!-- [et_pb_line_break_holder] -->  var btnText = document.getElementById(\"myBtn8\");<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  if (dots.style.display === \"none\") {<!-- [et_pb_line_break_holder] -->    dots.style.display = \"inline\";<!-- [et_pb_line_break_holder] -->    btnText.innerHTML = \"Read more >>\";<!-- [et_pb_line_break_holder] -->    moreText.style.display = \"none\";<!-- [et_pb_line_break_holder] -->  } else {<!-- [et_pb_line_break_holder] -->    dots.style.display = \"none\";<!-- [et_pb_line_break_holder] -->    btnText.innerHTML = \"Read less\";<!-- 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\"inline\";<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  function readMore11() {<!-- [et_pb_line_break_holder] -->  var dots = document.getElementById(\"dots11\");<!-- [et_pb_line_break_holder] -->  var moreText = document.getElementById(\"more11\");<!-- [et_pb_line_break_holder] -->  var btnText = document.getElementById(\"myBtn11\");<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  if (dots.style.display === \"none\") {<!-- [et_pb_line_break_holder] -->    dots.style.display = \"inline\";<!-- [et_pb_line_break_holder] -->    btnText.innerHTML = \"Read more >>\";<!-- [et_pb_line_break_holder] -->    moreText.style.display = \"none\";<!-- [et_pb_line_break_holder] -->  } else {<!-- [et_pb_line_break_holder] -->    dots.style.display = \"none\";<!-- [et_pb_line_break_holder] -->    btnText.innerHTML = \"Read less\";<!-- [et_pb_line_break_holder] -->    moreText.style.display = \"inline\";<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  function readMore12() {<!-- [et_pb_line_break_holder] -->  var dots = document.getElementById(\"dots12\");<!-- [et_pb_line_break_holder] -->  var moreText = document.getElementById(\"more12\");<!-- [et_pb_line_break_holder] -->  var btnText = document.getElementById(\"myBtn12\");<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  if (dots.style.display === \"none\") {<!-- [et_pb_line_break_holder] -->    dots.style.display = \"inline\";<!-- [et_pb_line_break_holder] -->    btnText.innerHTML = \"Read more >>\";<!-- [et_pb_line_break_holder] -->    moreText.style.display = \"none\";<!-- [et_pb_line_break_holder] -->  } else {<!-- [et_pb_line_break_holder] -->    dots.style.display = \"none\";<!-- [et_pb_line_break_holder] -->    btnText.innerHTML = \"Read less\";<!-- [et_pb_line_break_holder] -->    moreText.style.display = \"inline\";<!-- [et_pb_line_break_holder] --> 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[et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  function readMore14() {<!-- [et_pb_line_break_holder] -->  var dots = document.getElementById(\"dots14\");<!-- [et_pb_line_break_holder] -->  var moreText = document.getElementById(\"more14\");<!-- [et_pb_line_break_holder] -->  var btnText = document.getElementById(\"myBtn14\");<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  if (dots.style.display === \"none\") {<!-- [et_pb_line_break_holder] -->    dots.style.display = \"inline\";<!-- [et_pb_line_break_holder] -->    btnText.innerHTML = \"Read more >>\";<!-- [et_pb_line_break_holder] -->    moreText.style.display = \"none\";<!-- [et_pb_line_break_holder] -->  } else {<!-- [et_pb_line_break_holder] -->    dots.style.display = \"none\";<!-- [et_pb_line_break_holder] -->    btnText.innerHTML = \"Read less\";<!-- [et_pb_line_break_holder] -->    moreText.style.display = \"inline\";<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  function readMore15() {<!-- [et_pb_line_break_holder] -->  var dots = document.getElementById(\"dots15\");<!-- [et_pb_line_break_holder] -->  var moreText = document.getElementById(\"more15\");<!-- [et_pb_line_break_holder] -->  var btnText = document.getElementById(\"myBtn15\");<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  if (dots.style.display === \"none\") {<!-- [et_pb_line_break_holder] -->    dots.style.display = \"inline\";<!-- [et_pb_line_break_holder] -->    btnText.innerHTML = \"Read more >>\";<!-- [et_pb_line_break_holder] -->    moreText.style.display = \"none\";<!-- [et_pb_line_break_holder] -->  } else {<!-- [et_pb_line_break_holder] -->    dots.style.display = \"none\";<!-- [et_pb_line_break_holder] -->    btnText.innerHTML = \"Read less\";<!-- [et_pb_line_break_holder] -->    moreText.style.display = \"inline\";<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <\/script><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;2560px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;display: flex;&#8221; custom_css_main_element_phone=&#8221;display: flex;&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text content_tablet=&#8221;&#8221; content_phone=&#8221;&#8221; content_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_font_size=&#8221;30px&#8221; custom_margin=&#8221;||32px||false|false&#8221; custom_margin_tablet=&#8221;||25px||false|false&#8221; custom_margin_phone=&#8221;||25px||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;0px||||false|false&#8221; header_font_size_tablet=&#8221;26px&#8221; header_font_size_phone=&#8221;26px&#8221; header_font_size_last_edited=&#8221;on|tablet&#8221; header_2_text_align_tablet=&#8221;left&#8221; header_2_text_align_phone=&#8221;left&#8221; header_2_text_align_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"text\">Resumen del proyecto<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#EE3235&#8243; divider_weight=&#8221;8px&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; vertical_offset=&#8221;-20px&#8221; width=&#8221;100px&#8221; width_tablet=&#8221;150px&#8221; width_phone=&#8221;150px&#8221; width_last_edited=&#8221;on|tablet&#8221; height=&#8221;6px&#8221; custom_margin=&#8221;||12px|||&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; global_colors_info=&#8221;{%22gcid-e84cacc0-f1a1-4922-8cd2-ec9f45bb75c1%22:%91%22color%22%93}&#8221;][\/et_pb_divider][et_pb_text content_tablet=&#8221;&#8221; content_phone=&#8221;&#8221; content_last_edited=&#8221;on|phone&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|500|||||||&#8221; text_font_size=&#8221;20px&#8221; max_width_tablet=&#8221;90%&#8221; max_width_phone=&#8221;90%&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||0px||false|false&#8221; text_font_size_tablet=&#8221;14px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]La ic\u00f3nica marca minorista del Reino Unido, Argos, garantiza precios consistentes y proactivos y crea atractivas oportunidades de comunicaci\u00f3n con los clientes con la tecnolog\u00eda Scala y <span style=\"color: #ff0000;\"><a href=\"https:\/\/www.pixelinspiration.co.uk\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"color: #ff0000;\"> Pixel Inspiration<\/span><\/a>.<\/span>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/scalaapac.wpengine.com\/wp-content\/uploads\/sites\/13\/2022\/08\/Argos-Main-image-1.jpg&#8221; alt=&#8221;Scala CMS&#8221; title_text=&#8221;Argos-Main-image&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; max_width_tablet=&#8221;95%&#8221; max_width_phone=&#8221;95%&#8221; max_width_last_edited=&#8221;on|tablet&#8221; module_alignment_tablet=&#8221;right&#8221; module_alignment_phone=&#8221;right&#8221; module_alignment_last_edited=&#8221;on|tablet&#8221; border_radii=&#8221;on|30px|30px|30px|30px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; height_tablet=&#8221;&#8221; height_phone=&#8221;&#8221; height_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;1555px&#8221; custom_padding=&#8221;||2px|||&#8221; background_color_phone=&#8221;#eeeff1&#8243; background_last_edited=&#8221;on|phone&#8221; background_enable_color_phone=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_text_align=&#8221;center&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_font_size=&#8221;30px&#8221; custom_margin=&#8221;||32px|||&#8221; custom_padding=&#8221;||||false|false&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;20px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_2_text_align_tablet=&#8221;center&#8221; header_2_text_align_phone=&#8221;center&#8221; header_2_text_align_last_edited=&#8221;on|desktop&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;20px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"text\">De un vistazo <\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#EE3235&#8243; divider_weight=&#8221;8px&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; vertical_offset=&#8221;-30px&#8221; width=&#8221;100px&#8221; width_tablet=&#8221;100px&#8221; width_phone=&#8221;120px&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; height=&#8221;6px&#8221; height_tablet=&#8221;6px&#8221; height_phone=&#8221;5px&#8221; height_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; global_colors_info=&#8221;{%22gcid-e84cacc0-f1a1-4922-8cd2-ec9f45bb75c1%22:%91%22color%22%93}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;85%&#8221; width_tablet=&#8221;90%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; background_color_phone=&#8221;#eeeff1&#8243; background_last_edited=&#8221;on|phone&#8221; background_enable_color_phone=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; custom_css_main_element_tablet=&#8221;display: flex;&#8221; custom_css_main_element_phone=&#8221;display: block;&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text content_tablet=&#8221;<\/p>\n<h3 style=%22color: #a0a1a7; font-weight: bold; font-size: 25px;%22>01.<\/h3>\n<p>Argos modernizes in-store experience with digital signage.<\/p>\n<p>&#8221; content_phone=&#8221;<\/p>\n<h3 style=%22color: #a0a1a7; font-weight: bold; font-size: 25px;%22>01.<\/h3>\n<p style=%22color: #52555c; position: relative; left: 50px; top: -35px; width: calc(100% - 50px); font-size: 14px;%22>Argos modernizes in-store experience with digital signage.<\/p>\n<p>&#8221; content_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; header_2_font_size=&#8221;20px&#8221; width=&#8221;300px&#8221; width_tablet=&#8221;210px&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;300px&#8221; max_width_tablet=&#8221;210px&#8221; max_width_phone=&#8221;90%&#8221; max_width_last_edited=&#8221;on|phone&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||-40px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;|15px||15px|false|true&#8221; custom_padding_tablet=&#8221;|10px||10px|false|true&#8221; custom_padding_phone=&#8221;|10px||10px|false|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;off|phone&#8221; module_alignment_tablet=&#8221;&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"color: #a0a1a7; font-weight: bold; font-size: 35px;\">01.<\/h3>\n<p style=\"color: #52555c; font-size: 17px;\">Argos moderniza la experiencia en la tienda con se\u00f1alizaci\u00f3n digital.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text content_tablet=&#8221;<\/p>\n<h3 style=%22color: #a0a1a7; font-weight: bold; font-size: 25px;%22>02.<\/h3>\n<p>Signage moves Argos from print to dynamic pricing.<\/p>\n<p>&#8221; content_phone=&#8221;<\/p>\n<h3 style=%22color: #a0a1a7; font-weight: bold; font-size: 25px;%22>02.<\/h3>\n<p style=%22color: #52555c; position: relative; left: 50px; top: -35px; width: calc(100% - 50px); font-size: 14px;%22>Signage moves Argos from print to dynamic pricing.<\/p>\n<p>&#8221; content_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; header_2_font_size=&#8221;20px&#8221; width=&#8221;300px&#8221; width_tablet=&#8221;210px&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;300px&#8221; max_width_tablet=&#8221;210px&#8221; max_width_phone=&#8221;90%&#8221; max_width_last_edited=&#8221;on|phone&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;||-40px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;|15px||15px|false|true&#8221; custom_padding_tablet=&#8221;|10px||10px|false|true&#8221; custom_padding_phone=&#8221;|10px||10px|false|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; module_alignment_tablet=&#8221;&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"color: #a0a1a7; font-weight: bold; font-size: 35px;\">02.<\/h3>\n<p style=\"color: #52555c; font-size: 17px;\">SLa se\u00f1alizaci\u00f3n lleva a Argos de la impresi\u00f3n a la fijaci\u00f3n din\u00e1mica de precios.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text content_tablet=&#8221;<\/p>\n<h3 style=%22color: #a0a1a7; font-weight: bold; font-size: 25px;%22>03.<\/h3>\n<p>Argos now capitalizes in-store on its outstanding e-commerce success.<\/p>\n<p>&#8221; content_phone=&#8221;<\/p>\n<h3 style=%22color: #a0a1a7; font-weight: bold; font-size: 25px;%22>03.<\/h3>\n<p style=%22color: #52555c; position: relative; left: 50px; top: -35px; width: calc(100% - 50px); font-size: 14px;%22>Argos now capitalizes in-store on its outstanding e-commerce success.<\/p>\n<p>&#8221; content_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; header_2_font_size=&#8221;20px&#8221; width=&#8221;300px&#8221; width_tablet=&#8221;210px&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;300px&#8221; max_width_tablet=&#8221;210px&#8221; max_width_phone=&#8221;90%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;left&#8221; custom_padding=&#8221;|15px||15px|false|true&#8221; custom_padding_tablet=&#8221;|10px||10px|false|true&#8221; custom_padding_phone=&#8221;|10px||10px|false|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; module_alignment_tablet=&#8221;left&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"color: #a0a1a7; font-weight: bold; font-size: 35px;\">03.<\/h3>\n<p style=\"color: #52555c; font-size: 17px;\">Argos ahora capitaliza en la tienda su destacado \u00e9xito en el comercio electr\u00f3nico.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;85%&#8221; width_tablet=&#8221;90%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;2560px&#8221; height_tablet=&#8221;&#8221; height_phone=&#8221;250px&#8221; height_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; background_color_phone=&#8221;#eeeff1&#8243; background_last_edited=&#8221;on|phone&#8221; background_enable_color_phone=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_phone=&#8221;display: block;&#8221; custom_css_main_element_tablet=&#8221;display: flex;&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text content_tablet=&#8221;<\/p>\n<h3 style=%22color: #a0a1a7; font-weight: bold; font-size: 25px;%22>04.<\/h3>\n<p>Retail industry first: unique signage and stock management integration.<\/p>\n<p>&#8221; content_phone=&#8221;<\/p>\n<h3 style=%22color: #a0a1a7; font-weight: bold; font-size: 25px;%22>04.<\/h3>\n<p style=%22color: #52555c; position: relative; left: 50px; top: -35px; width: calc(100% - 50px); font-size: 14px;%22>Retail industry first: unique signage and stock management integration.<\/p>\n<p>&#8221; content_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; header_2_font_size=&#8221;20px&#8221; width=&#8221;300px&#8221; width_tablet=&#8221;210px&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;300px&#8221; max_width_tablet=&#8221;210px&#8221; max_width_phone=&#8221;90%&#8221; max_width_last_edited=&#8221;on|phone&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||-40px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;|15px||15px|false|true&#8221; custom_padding_tablet=&#8221;|10px||10px|false|true&#8221; custom_padding_phone=&#8221;|10px||10px|false|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;off|phone&#8221; module_alignment_tablet=&#8221;&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"color: #a0a1a7; font-weight: bold; font-size: 35px;\">04.<\/h3>\n<p style=\"color: #52555c; font-size: 17px;\">Primero en la industria minorista: se\u00f1alizaci\u00f3n \u00fanica e integraci\u00f3n de gesti\u00f3n de existencias.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text content_tablet=&#8221;<\/p>\n<h3 style=%22color: #a0a1a7; font-weight: bold; font-size: 25px;%22>05.<\/h3>\n<p><span>Integration of Social Media.<\/span><\/p>\n<p>&#8221; content_phone=&#8221;<\/p>\n<h3 style=%22color: #a0a1a7; font-weight: bold; font-size: 25px;%22>05.<\/h3>\n<p style=%22color: #52555c; position: relative; left: 50px; top: -35px; width: calc(100% - 50px); font-size: 14px;%22>Integration of Social Media.<\/p>\n<p>&#8221; content_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; header_2_font_size=&#8221;20px&#8221; width=&#8221;300px&#8221; width_tablet=&#8221;210px&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;300px&#8221; max_width_tablet=&#8221;210px&#8221; max_width_phone=&#8221;90%&#8221; max_width_last_edited=&#8221;on|phone&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||-40px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;|15px||15px|false|true&#8221; custom_padding_tablet=&#8221;|10px||10px|false|true&#8221; custom_padding_phone=&#8221;|10px||10px|false|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;off|phone&#8221; module_alignment_tablet=&#8221;&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"color: #a0a1a7; font-weight: bold; font-size: 35px;\">05.<\/h3>\n<p style=\"color: #52555c; font-size: 17px;\"><span>Integraci\u00f3n de Redes Sociales.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text content_tablet=&#8221;<\/p>\n<h3 style=%22color: #a0a1a7; font-weight: bold; font-size: 25px;%22>06.<\/h3>\n<p>Project expected roll-out across more Argos stores in the UK.<\/p>\n<p>&#8221; content_phone=&#8221;<\/p>\n<h3 style=%22color: #a0a1a7; font-weight: bold; font-size: 25px;%22>06.<\/h3>\n<p style=%22color: #52555c; position: relative; left: 50px; top: -35px; width: calc(100% - 50px); font-size: 14px;%22>Project expected roll-out across more Argos stores in the UK.<\/p>\n<p>&#8221; content_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; header_2_font_size=&#8221;20px&#8221; width=&#8221;300px&#8221; width_tablet=&#8221;210px&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;300px&#8221; max_width_tablet=&#8221;210px&#8221; max_width_phone=&#8221;90%&#8221; max_width_last_edited=&#8221;on|phone&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||-40px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;|15px||15px|false|true&#8221; custom_padding_tablet=&#8221;|10px||10px|false|true&#8221; custom_padding_phone=&#8221;|10px||10px|false|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;off|phone&#8221; module_alignment_tablet=&#8221;&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"color: #a0a1a7; font-weight: bold; font-size: 35px;\">06.<\/h3>\n<p style=\"color: #52555c; font-size: 17px;\">Se espera que el proyecto se implemente en m\u00e1s tiendas Argos en el Reino Unido.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;2560px&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; custom_margin=&#8221;||25px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; header_text_align_tablet=&#8221;&#8221; header_text_align_phone=&#8221;center&#8221; header_text_align_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;20px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_2_text_align_tablet=&#8221;&#8221; header_2_text_align_phone=&#8221;center&#8221; header_2_text_align_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;20px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"text\">Objetivo y desaf\u00edo<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#EE3235&#8243; divider_weight=&#8221;8px&#8221; divider_weight_phone=&#8221;8px&#8221; divider_weight_last_edited=&#8221;off|phone&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; vertical_offset=&#8221;-20px&#8221; width=&#8221;100px&#8221; width_tablet=&#8221;100px&#8221; width_phone=&#8221;150px&#8221; width_last_edited=&#8221;on|phone&#8221; height=&#8221;6px&#8221; height_tablet=&#8221;6px&#8221; height_phone=&#8221;5px&#8221; height_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||12px|||&#8221; module_alignment_tablet=&#8221;&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; global_colors_info=&#8221;{%22gcid-e84cacc0-f1a1-4922-8cd2-ec9f45bb75c1%22:%91%22color%22%93}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;2560px&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_phone=&#8221;display: block;&#8221;][et_pb_image src=&#8221;https:\/\/scalaapac.wpengine.com\/wp-content\/uploads\/sites\/13\/2022\/08\/Argos-image-1-1.jpg&#8221; alt=&#8221;Scala CMS&#8221; title_text=&#8221;Argos-image-1&#8243; align=&#8221;right&#8221; align_tablet=&#8221;right&#8221; align_phone=&#8221;right&#8221; align_last_edited=&#8221;on|phone&#8221; module_class=&#8221;summary&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;800px&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;||||false|false&#8221; border_radii=&#8221;on|30px|30px|30px|30px&#8221; border_radii_tablet=&#8221;on|30px|30px|30px|30px&#8221; border_radii_phone=&#8221;on|15px|15px|15px|15px&#8221; border_radii_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text disabled_on=&#8221;off|on|on&#8221; module_class=&#8221;summary&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|500|||||||&#8221; text_font_size=&#8221;20px&#8221; max_width=&#8221;650px&#8221; custom_margin=&#8221;|50px|||false|false&#8221; custom_margin_tablet=&#8221;|50px|||false|false&#8221; custom_margin_phone=&#8221;|0px|||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.5em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]Argos complet\u00f3 la primera fase del despliegue de una nueva estrategia digital en siete tiendas en el Reino Unido. En cada tienda, una soluci\u00f3n de se\u00f1alizaci\u00f3n digital de Scala permite a Argos impulsar los sistemas de puntos de venta digitales, gestionar las comunicaciones con los clientes y ofrecer una experiencia integral de marca en la tienda a los clientes.<span id=\"dots12\">&#8230;<\/span><span id=\"more12\">Implementado por el integrador de sistemas Pixel Inspiration, el despliegue tambi\u00e9n incluye navegadores de productos en la tienda basados en tabletas que reemplazan a los cat\u00e1logos impresos y la adici\u00f3n de un servicio de recolecci\u00f3n acelerado de 60 segundos junto con wifi gratuito en la tienda. Desde una perspectiva de dise\u00f1o, el objetivo del proyecto de tiendas digitales es transformar el entorno en la tienda de Argos para los clientes, haci\u00e9ndolo digitalmente dirigido y consistente con sus canales en l\u00ednea. El proyecto tambi\u00e9n permite que el minorista administre de manera m\u00e1s eficiente sus procesos comerciales, log\u00edsticos y de marketing y brinde a los clientes una experiencia m\u00e1s interactiva.<br \/>\n\u201cArgos es conocida por sus precios competitivos, pero los m\u00e9todos de comunicaci\u00f3n tradicionales basados en la impresi\u00f3n dificultan la comunicaci\u00f3n de informaci\u00f3n precisa a un nivel granular\u201d, dijo Nikk Smith de Pixel Inspiration. \u201cCuando imprime varios millones de cat\u00e1logos que contienen m\u00e1s de 30 000 productos dos veces al a\u00f1o, la gesti\u00f3n de la informaci\u00f3n de los productos, incluidos los precios, simplemente no puede seguir el ritmo de los canales digitales\u201d.<\/span><br \/>\n<button onclick=\"readMore12()\" id=\"myBtn12\" class=\"button-style\">Read more >><\/button>[\/et_pb_text][et_pb_text content_tablet=&#8221;Argos has completed the first phase of a new digital strategy deployment across seven stores in the UK. In each store, a Scala digital signage solution enables Argos to drive digital point of sale systems, to manage customer communications and to deliver a comprehensive in-store brand experience to customers. <\/p>\n<p>Implemented by systems integrator Pixel Inspiration, the deployment also sees tablet based in-store product browsers replacing print catalogues and the addition of a 60-second fast-track collection service alongside free in-store wifi. From a design perspective, the aim of the digital stores project is to transform the Argos in-store environment for customers, making it digitally-led and consistent with its online channels. The project also allows the retailer to more efficiently manage its marketing, logistical business processes and to provide customers with a more interactive experience. <\/p>\n<p>\u201cArgos is known for its competitive pricing, but traditional, print based methods of communication make it difficult to communicate accurate information at a granular level\u201d said Nikk Smith of Pixel Inspiration. \u201cWhen you\u2019re printing several million catalogues containing over 30,000 products twice yearly, the management of product information, including pricing, simply can\u2019t keep pace with digital channels.\u201d<br \/>\n&#8221; content_phone=&#8221;&#8221; content_last_edited=&#8221;on|phone&#8221; disabled_on=&#8221;on|off|on&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|500|||||||&#8221; text_font_size=&#8221;20px&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|tablet&#8221; text_font_size_tablet=&#8221;14px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; module_alignment_tablet=&#8221;center&#8221; module_alignment_phone=&#8221;right&#8221; module_alignment_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;2560px&#8221; custom_css_main_element=&#8221;display: flex;&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; custom_css_before_last_edited=&#8221;on|tablet&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/scalaapac.wpengine.com\/wp-content\/uploads\/sites\/13\/2022\/08\/Argos-image-1-1.jpg&#8221; alt=&#8221;Scala CMS&#8221; title_text=&#8221;Argos-image-1&#8243; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|30px|30px|30px|30px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_font_size=&#8221;30px&#8221; max_width_tablet=&#8221;90%&#8221; max_width_phone=&#8221;90%&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||32px|||&#8221; custom_margin_tablet=&#8221;||25px||false|false&#8221; custom_margin_phone=&#8221;||25px||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;0px||||false|false&#8221; header_font_size_tablet=&#8221;26px&#8221; header_font_size_phone=&#8221;26px&#8221; header_font_size_last_edited=&#8221;on|tablet&#8221; header_2_text_align_tablet=&#8221;left&#8221; header_2_text_align_phone=&#8221;left&#8221; header_2_text_align_last_edited=&#8221;on|desktop&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; module_alignment_tablet=&#8221;right&#8221; module_alignment_phone=&#8221;right&#8221; module_alignment_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"text\">Objetivo y desaf\u00edo<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#EE3235&#8243; divider_weight=&#8221;8px&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; vertical_offset=&#8221;-20px&#8221; horizontal_offset=&#8221;0px&#8221; horizontal_offset_tablet=&#8221;4.4vw&#8221; horizontal_offset_phone=&#8221;4.4vw&#8221; horizontal_offset_last_edited=&#8221;on|desktop&#8221; position_origin_a_tablet=&#8221;&#8221; position_origin_a_phone=&#8221;&#8221; position_origin_a_last_edited=&#8221;on|tablet&#8221; position_origin_f_tablet=&#8221;&#8221; position_origin_f_phone=&#8221;&#8221; position_origin_f_last_edited=&#8221;on|tablet&#8221; position_origin_r_tablet=&#8221;&#8221; position_origin_r_phone=&#8221;&#8221; position_origin_r_last_edited=&#8221;on|tablet&#8221; width=&#8221;100px&#8221; width_tablet=&#8221;100px&#8221; width_phone=&#8221;100px&#8221; width_last_edited=&#8221;on|tablet&#8221; height=&#8221;6px&#8221; custom_margin=&#8221;||12px|||&#8221; positioning_tablet=&#8221;&#8221; positioning_phone=&#8221;&#8221; positioning_last_edited=&#8221;on|tablet&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; global_colors_info=&#8221;{%22gcid-e84cacc0-f1a1-4922-8cd2-ec9f45bb75c1%22:%91%22color%22%93}&#8221;][\/et_pb_divider][et_pb_text content_tablet=&#8221;&#8221; content_phone=&#8221;&#8221; content_last_edited=&#8221;on|phone&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|500|||||||&#8221; text_font_size=&#8221;20px&#8221; width_tablet=&#8221;90%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||0px||false|false&#8221; text_font_size_tablet=&#8221;14px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; module_alignment_tablet=&#8221;right&#8221; module_alignment_phone=&#8221;right&#8221; module_alignment_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]Argos complet\u00f3 la primera fase del despliegue de una nueva estrategia digital en siete tiendas en el Reino Unido. En cada tienda, una soluci\u00f3n de se\u00f1alizaci\u00f3n digital de Scala permite a Argos impulsar los sistemas de puntos de venta digitales, gestionar las comunicaciones con los clientes y ofrecer una experiencia integral de marca en la tienda a los clientes.<\/p>\n<p>Implementado por el integrador de sistemas Pixel Inspiration, el despliegue tambi\u00e9n incluye navegadores de productos en la tienda basados en tabletas que reemplazan a los cat\u00e1logos impresos y la adici\u00f3n de un servicio de recolecci\u00f3n acelerado de 60 segundos junto con wifi gratuito en la tienda. Desde una perspectiva de dise\u00f1o, el objetivo del proyecto de tiendas digitales es transformar el entorno en la tienda de Argos para los clientes, haci\u00e9ndolo digitalmente dirigido y consistente con sus canales en l\u00ednea. El proyecto tambi\u00e9n permite que el minorista administre de manera m\u00e1s eficiente sus procesos comerciales, log\u00edsticos y de marketing y brinde a los clientes una experiencia m\u00e1s interactiva.<\/p>\n<p>\u201cArgos es conocida por sus precios competitivos, pero los m\u00e9todos de comunicaci\u00f3n tradicionales basados en la impresi\u00f3n dificultan la comunicaci\u00f3n de informaci\u00f3n precisa a un nivel granular\u201d, dijo Nikk Smith de Pixel Inspiration. \u201cCuando imprime varios millones de cat\u00e1logos que contienen m\u00e1s de 30 000 productos dos veces al a\u00f1o, la gesti\u00f3n de la informaci\u00f3n de los productos, incluidos los precios, simplemente no puede seguir el ritmo de los canales digitales\u201d.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;2560px&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; custom_margin=&#8221;||25px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; header_text_align_tablet=&#8221;&#8221; header_text_align_phone=&#8221;center&#8221; header_text_align_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;20px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_2_text_align_tablet=&#8221;&#8221; header_2_text_align_phone=&#8221;center&#8221; header_2_text_align_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;20px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"text\">Soluci\u00f3n<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#EE3235&#8243; divider_weight=&#8221;8px&#8221; divider_weight_phone=&#8221;8px&#8221; divider_weight_last_edited=&#8221;off|phone&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; vertical_offset=&#8221;-20px&#8221; width=&#8221;100px&#8221; width_tablet=&#8221;100px&#8221; width_phone=&#8221;90px&#8221; width_last_edited=&#8221;on|phone&#8221; height=&#8221;6px&#8221; height_tablet=&#8221;6px&#8221; height_phone=&#8221;5px&#8221; height_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||12px|||&#8221; module_alignment_tablet=&#8221;&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; global_colors_info=&#8221;{%22gcid-e84cacc0-f1a1-4922-8cd2-ec9f45bb75c1%22:%91%22color%22%93}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;2560px&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_phone=&#8221;display: block;&#8221;][et_pb_image src=&#8221;https:\/\/scalaapac.wpengine.com\/wp-content\/uploads\/sites\/13\/2022\/08\/Argos-image-2-1.jpg&#8221; alt=&#8221;Scala CMS&#8221; title_text=&#8221;Argos-image-2&#8243; align=&#8221;center&#8221; align_phone=&#8221;center&#8221; align_last_edited=&#8221;off|phone&#8221; module_class=&#8221;summary&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;800px&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;||||false|false&#8221; border_radii=&#8221;on|30px|30px|30px|30px&#8221; border_radii_tablet=&#8221;on|30px|30px|30px|30px&#8221; border_radii_phone=&#8221;on|15px|15px|15px|15px&#8221; border_radii_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text disabled_on=&#8221;off|on|on&#8221; module_class=&#8221;summary&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|500|||||||&#8221; text_font_size=&#8221;20px&#8221; max_width=&#8221;650px&#8221; custom_margin=&#8221;|50px|||false|false&#8221; custom_margin_tablet=&#8221;|50px|||false|false&#8221; custom_margin_phone=&#8221;|0px|||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.5em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]Para crear una red vibrante en la tienda capaz de promocionar cualquiera de los 33 000 productos en cualquier momento sin un esfuerzo manual significativo, Pixel Inspiration implement\u00f3 una red de se\u00f1alizaci\u00f3n digital en siete tiendas Argos, cuatro de las cuales est\u00e1n ubicadas en Londres.<span id=\"dots13\">&#8230;<\/span><span id=\"more13\">La red de se\u00f1alizaci\u00f3n digital altamente escalable, que ejecuta Scala Content Manager y Scala Player, est\u00e1 dirigida no solo a los clientes en la tienda, sino tambi\u00e9n a los clientes de hacer clic y recoger y al tr\u00e1fico de peatones al aire libre. Admite una gran cantidad de pantallas, normalmente dispuestas para formar varios videowalls de 2\u00d72. El contenido se dirige a estos muros en funci\u00f3n de su posici\u00f3n en la tienda, con una pantalla siempre dedicada a dar la bienvenida al cliente a la tienda y mostrar al personal de turno. Las pantallas alrededor del per\u00edmetro de la &#8220;zona de navegaci\u00f3n del cliente&#8221; generalmente presentan promociones de productos, con diferentes categor\u00edas de productos dirigidas a diferentes zonas.<br \/>\nAdem\u00e1s, los puntos de pago y cobro est\u00e1n soportados por hasta 16 pantallas m\u00e1s, dispuestas sobre dos videowalls. Argos utiliza estos muros de video para una marca flexible en el \u00e1rea: cada caja registradora se puede marcar como un punto de recolecci\u00f3n de clientes o un \u00e1rea de &#8220;recolecci\u00f3n de v\u00eda r\u00e1pida&#8221; con solo tocar un bot\u00f3n.<br \/>\nLa plataforma de medios digitales tambi\u00e9n permite a Argos mantener la coherencia con sus canales en l\u00ednea. Los feeds de Twitter y Facebook de la empresa se pueden dirigir a las pantallas, lo que proporciona contenido adicional para que los clientes lean mientras esperan.<\/span><br \/>\n<button onclick=\"readMore13()\" id=\"myBtn13\" class=\"button-style\">Read more >><\/button>[\/et_pb_text][et_pb_text content_tablet=&#8221;To create a vibrant in-store network capable of promoting any one of 33,000 products at a moment\u2019s notice without significant manual effort, Pixel Inspiration deployed a digital signage network to seven Argos stores, four of which are located in London.<\/p>\n<p>The highly scalable digital signage network, running Scala Content Manager and the <a href=%22..\/..\/..\/software\/scala-player\/%22><span style=%22color: #ff0000;%22>Scala Player<\/span><\/a>, is directed not only at in-store customers but also at click-and-collect customers and at outdoor pedestrian traffic. It supports a large number of screens, typically arranged to form several 2&#215;2 videowalls. Content is targeted at these walls based on their position in the store, with one screen always dedicated to welcoming the customer into the store and showcasing the staff on duty. Displays around the perimeter of the \u2018customer browsing zone\u2019 typically feature product promotions, with different product categories targeted at different zones.<\/p>\n<p>In addition, the payment and collection points are supported by up to 16 more displays, arranged over two video walls. Argos uses these video walls for flexible branding in the area: each till can be branded as a customer collection point or a \u2018fast-track collections\u2019 area at the touch of a button.<\/p>\n<p>The digital media platform also enables Argos to maintain consistency with its online channels. The company\u2019s Twitter and Facebook feeds can be directed to screens, which provides additional content for customers to read while they wait.&#8221; content_phone=&#8221;&#8221; content_last_edited=&#8221;on|phone&#8221; disabled_on=&#8221;on|off|on&#8221; _builder_version=&#8221;4.19.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|500|||||||&#8221; text_font_size=&#8221;20px&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|tablet&#8221; text_font_size_tablet=&#8221;14px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;2560px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;display: flex;&#8221; custom_css_main_element_phone=&#8221;display: flex;&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_font_size=&#8221;30px&#8221; custom_margin=&#8221;||32px|||&#8221; custom_margin_tablet=&#8221;||25px||false|false&#8221; custom_margin_phone=&#8221;||25px||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;0px||||false|false&#8221; header_font_size_tablet=&#8221;26px&#8221; header_font_size_phone=&#8221;26px&#8221; header_font_size_last_edited=&#8221;on|tablet&#8221; header_2_text_align_tablet=&#8221;left&#8221; header_2_text_align_phone=&#8221;left&#8221; header_2_text_align_last_edited=&#8221;on|desktop&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"text\">Soluci\u00f3n<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#EE3235&#8243; divider_weight=&#8221;8px&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; vertical_offset=&#8221;-20px&#8221; width=&#8221;100px&#8221; width_tablet=&#8221;90px&#8221; width_phone=&#8221;90px&#8221; width_last_edited=&#8221;on|tablet&#8221; height=&#8221;6px&#8221; custom_margin=&#8221;||12px|||&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; global_colors_info=&#8221;{%22gcid-e84cacc0-f1a1-4922-8cd2-ec9f45bb75c1%22:%91%22color%22%93}&#8221;][\/et_pb_divider][et_pb_text content_tablet=&#8221;&#8221; content_phone=&#8221;&#8221; content_last_edited=&#8221;on|phone&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|500|||||||&#8221; text_font_size=&#8221;20px&#8221; width_tablet=&#8221;90%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||0px||false|false&#8221; text_font_size_tablet=&#8221;14px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]Para crear una red vibrante en la tienda capaz de promocionar cualquiera de los 33 000 productos en cualquier momento sin un esfuerzo manual significativo, Pixel Inspiration implement\u00f3 una red de se\u00f1alizaci\u00f3n digital en siete tiendas Argos, cuatro de las cuales est\u00e1n ubicadas en Londres.<\/p>\n<p>La red de se\u00f1alizaci\u00f3n digital altamente escalable, que ejecuta Scala Content Manager y <a href=\"..\/..\/..\/software\/scala-player\/\"><span style=\"color: #ff0000;\">Scala Player<\/span><\/a>, est\u00e1 dirigida no solo a los clientes en la tienda, sino tambi\u00e9n a los clientes de hacer clic y recoger y al tr\u00e1fico de peatones al aire libre. Admite una gran cantidad de pantallas, normalmente dispuestas para formar varios videowalls de 2\u00d72. El contenido se dirige a estos muros en funci\u00f3n de su posici\u00f3n en la tienda, con una pantalla siempre dedicada a dar la bienvenida al cliente a la tienda y mostrar al personal de turno. Las pantallas alrededor del per\u00edmetro de la &#8220;zona de navegaci\u00f3n del cliente&#8221; generalmente presentan promociones de productos, con diferentes categor\u00edas de productos dirigidas a diferentes zonas.<\/p>\n<p>Adem\u00e1s, los puntos de pago y cobro est\u00e1n soportados por hasta 16 pantallas m\u00e1s, dispuestas sobre dos videowalls. Argos utiliza estos muros de video para una marca flexible en el \u00e1rea: cada caja registradora se puede marcar como un punto de recolecci\u00f3n de clientes o un \u00e1rea de &#8220;recolecci\u00f3n de v\u00eda r\u00e1pida&#8221; con solo tocar un bot\u00f3n.<\/p>\n<p>La plataforma de medios digitales tambi\u00e9n permite a Argos mantener la coherencia con sus canales en l\u00ednea. Los feeds de Twitter y Facebook de la empresa se pueden dirigir a las pantallas, lo que proporciona contenido adicional para que los clientes lean mientras esperan.[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/scalaapac.wpengine.com\/wp-content\/uploads\/sites\/13\/2022\/08\/Argos-image-2-1.jpg&#8221; alt=&#8221;Scala CMS&#8221; title_text=&#8221;Argos-image-2&#8243; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|30px|30px|30px|30px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;2560px&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; custom_margin=&#8221;||25px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; header_text_align_tablet=&#8221;&#8221; header_text_align_phone=&#8221;center&#8221; header_text_align_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;20px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_2_text_align_tablet=&#8221;&#8221; header_2_text_align_phone=&#8221;center&#8221; header_2_text_align_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;20px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"text\">C\u00f3mo Scala super\u00f3 el desaf\u00edo<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#EE3235&#8243; divider_weight=&#8221;8px&#8221; divider_weight_phone=&#8221;8px&#8221; divider_weight_last_edited=&#8221;off|phone&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; vertical_offset=&#8221;-20px&#8221; width=&#8221;100px&#8221; width_tablet=&#8221;100px&#8221; width_phone=&#8221;80px&#8221; width_last_edited=&#8221;on|phone&#8221; height=&#8221;6px&#8221; height_tablet=&#8221;6px&#8221; height_phone=&#8221;5px&#8221; height_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||12px|||&#8221; module_alignment_tablet=&#8221;&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; global_colors_info=&#8221;{%22gcid-e84cacc0-f1a1-4922-8cd2-ec9f45bb75c1%22:%91%22color%22%93}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;2560px&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_phone=&#8221;display: block;&#8221;][et_pb_image src=&#8221;https:\/\/scalaapac.wpengine.com\/wp-content\/uploads\/sites\/13\/2022\/08\/Argos-image-3-1.jpg&#8221; alt=&#8221;Scala CMS&#8221; title_text=&#8221;Argos-image-3&#8243; align=&#8221;center&#8221; align_phone=&#8221;center&#8221; align_last_edited=&#8221;off|phone&#8221; module_class=&#8221;summary&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;800px&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;||||false|false&#8221; border_radii=&#8221;on|30px|30px|30px|30px&#8221; border_radii_tablet=&#8221;on|30px|30px|30px|30px&#8221; border_radii_phone=&#8221;on|15px|15px|15px|15px&#8221; border_radii_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text disabled_on=&#8221;off|on|on&#8221; module_class=&#8221;summary&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|500|||||||&#8221; text_font_size=&#8221;20px&#8221; max_width=&#8221;650px&#8221; custom_margin=&#8221;|50px|||false|false&#8221; custom_margin_tablet=&#8221;|50px|||false|false&#8221; custom_margin_phone=&#8221;|0px|||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.5em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]La huella extremadamente grande y el tama\u00f1o de las existencias en Argos significaban que la empresa necesitaba una soluci\u00f3n de se\u00f1alizaci\u00f3n digital que pudiera ofrecer contenido que coincidiera con las condiciones actuales de la tienda en todo momento. La red de se\u00f1alizaci\u00f3n ten\u00eda que poder mostrar los precios actuales y utilizar datos de existencias locales en vivo para decidir qu\u00e9 productos promocionar.<span id=\"dots14\">&#8230;<\/span><span id=\"more14\"><br \/>\nPixel Inspiration tuvo en cuenta desde el principio del proyecto que cualquier funcionalidad implementada para las siete tiendas iniciales deber\u00eda ser escalable sin ning\u00fan cambio fundamental a varios cientos de ubicaciones. Scala, con su programaci\u00f3n basada en reglas, plantillas din\u00e1micas y soporte de datos en tiempo real, proporcion\u00f3 el conjunto de herramientas necesario para crear dicha red.<br \/>\n\u201cComo minorista en l\u00ednea con mucha experiencia, Argos ya contaba con excelentes API que expon\u00edan informaci\u00f3n sobre productos, precios y existencias\u201d, dijo Smith. \u201cPixel Inspiration aprovech\u00f3 esto al crear una configuraci\u00f3n de Scala que pod\u00eda consultar estas API y recuperar los detalles de cualquier producto marcado para promoci\u00f3n en la tienda. Esto mantiene bajos los costos de administraci\u00f3n de contenido y garantiza la paridad entre la experiencia del cliente en la tienda y en l\u00ednea\u201d.<br \/>\nSe crearon mensajes de Scala, que inclu\u00edan la capacidad de especificar los n\u00fameros de cat\u00e1logo de los productos que necesitaban promoci\u00f3n en la tienda. Simplemente agregando un n\u00famero de cat\u00e1logo v\u00e1lido (SKU), el sistema puede crear, distribuir y reproducir autom\u00e1ticamente una pieza de POS digital en cualquier tienda.<br \/>\nPara crear oportunidades adicionales de venta de medios y cine minorista, Argos puede ejecutar una &#8220;adquisici\u00f3n&#8221; de contenido en toda la tienda utilizando la activaci\u00f3n de red proporcionada por Pixel. Durante una &#8220;adquisici\u00f3n&#8221;, un anuncio de una sola marca o un mensaje promocional se reproduce simult\u00e1neamente en todas las pantallas de la tienda para lograr el m\u00e1ximo impacto.<br \/>\nAdem\u00e1s, cada tienda est\u00e1 vinculada a la estaci\u00f3n meteorol\u00f3gica local, lo que permite a Argos promocionar productos relacionados con el clima en la pantalla, seg\u00fan corresponda.<br \/>\nPixel Inspiration administra toda la red de Argos, en contacto con el departamento de marketing del minorista, quien informa al integrador de sistemas sobre la estrategia de contenido y los productos que se promocionar\u00e1n.<br \/>\nArgos ya hab\u00eda trabajado mucho en sus servicios en l\u00ednea. El minorista est\u00e1 ejecutando uno de los sitios web de comercio electr\u00f3nico m\u00e1s concurridos del Reino Unido y ahora puede capitalizar completamente sus servicios backend altamente sofisticados para hacer avanzar su entorno en la tienda.<br \/>\n\u201cLa forma en que la soluci\u00f3n de se\u00f1alizaci\u00f3n digital de Scala consulta un entorno de informaci\u00f3n de existencias y productos tan complejo de manera automatizada sigue siendo relativamente inusual en el mundo de la se\u00f1alizaci\u00f3n digital\u201d, concluy\u00f3 Smith. \u201cLas primeras siete tiendas son un primer paso y estamos muy contentos de participar en un proyecto tan emocionante con este minorista con visi\u00f3n de futuro. \u201c<\/span><button onclick=\"readMore14()\" id=\"myBtn14\" class=\"button-style\">Read more >><\/button>[\/et_pb_text][et_pb_text content_tablet=&#8221;The extremely large footprint and stock size at Argos meant the company needed a digital signage solution that could deliver content that matched the current in-store conditions at all times. The signage network had to be able to show current pricing and use live, local stock data to decide which products get promoted.<\/p>\n<p>Pixel Inspiration were mindful from the outset of the project that any functionality implemented for the initial seven The extremely large footprint and stock size at Argos meant the company needed a digital signage solution that could deliver content that matched the current in-store conditions at all times. The signage network had to be able to show current pricing and use live, local stock data to decide stores should be scalable without any fundamental change to several hundred locations. Scala, with its rule-based scheduling, dynamic templating and real-time data support, provided the toolset needed to create such a network. which products get promoted. <\/p>\n<p>\u201cAs a very experienced online retailer, Argos already had excellent APIs that exposed product, pricing and stock information,\u201d said Smith. \u201cPixel Inspiration capitalised on this by creating a Scala configuration that was able to query these APIs and retrieve the details of any product marked for in-store promotion. This keeps costs for content management down and ensures parity between the in-store and online customer experience.\u201c <\/p>\n<p>Scala messages were created, which included the ability to specify the catalogue numbers of products needing in-store promotion. By simply adding a valid catalogue number (SKUs), the system is able to automatically create, distribute and play-out a piece of digital POS in any store.<\/p>\n<p>To create additional retail theatre and media sales opportunities, Argos can execute a store-wide content \u2018takeover\u2019 using network triggering provided by Pixel. During a \u2018takeover\u2019, a single brand ad or promotional message runs simultaneously across all in-store screens for maximum impact.<\/p>\n<p>In addition, each store is linked to the local weather station, which enables Argos to promote weather related products on-screen as appropriate.<\/p>\n<p>Pixel Inspiration manages the entire network for Argos, liaising with the retailer\u2019s marketing department who briefs the system integrator on the content strategy and the products to be promoted. <\/p>\n<p>Argos had already put a lot of work into its online services. The retailer is running one of the busiest UK e-commerce websites and can now capitalise fully on its highly sophisticated backend services to move its in-store environment forward.<\/p>\n<p>\u201cThe way the Scala digital signage solution queries such a complex product and stock information environment in an automated manner is still relatively unusual in the world of digital signage,\u201d concluded Smith. \u201cThe first seven stores are a first step and we\u2019re really pleased to be involved with such an exciting project with this forward-thinking retailer. \u201c &#8221; content_phone=&#8221;&#8221; content_last_edited=&#8221;on|phone&#8221; disabled_on=&#8221;on|off|on&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|500|||||||&#8221; text_font_size=&#8221;20px&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|tablet&#8221; text_font_size_tablet=&#8221;14px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; module_alignment_tablet=&#8221;right&#8221; module_alignment_phone=&#8221;right&#8221; module_alignment_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;2560px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;display: flex;&#8221; custom_css_main_element_phone=&#8221;display: flex;&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/scalaapac.wpengine.com\/wp-content\/uploads\/sites\/13\/2022\/08\/Argos-image-3-1.jpg&#8221; alt=&#8221;Scala CMS&#8221; title_text=&#8221;Argos-image-3&#8243; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|30px|30px|30px|30px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_font_size=&#8221;30px&#8221; width_tablet=&#8221;90%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||32px|||&#8221; custom_margin_tablet=&#8221;||25px||false|false&#8221; custom_margin_phone=&#8221;||25px||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;0px||||false|false&#8221; header_font_size_tablet=&#8221;26px&#8221; header_font_size_phone=&#8221;26px&#8221; header_font_size_last_edited=&#8221;on|tablet&#8221; header_2_text_align_tablet=&#8221;left&#8221; header_2_text_align_phone=&#8221;left&#8221; header_2_text_align_last_edited=&#8221;on|desktop&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; module_alignment_tablet=&#8221;right&#8221; module_alignment_phone=&#8221;right&#8221; module_alignment_last_edited=&#8221;on|tablet&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"text\">C\u00f3mo Scala super\u00f3 el desaf\u00edo<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#EE3235&#8243; divider_weight=&#8221;8px&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; vertical_offset=&#8221;-20px&#8221; horizontal_offset=&#8221;0px&#8221; horizontal_offset_tablet=&#8221;4.4vw&#8221; horizontal_offset_phone=&#8221;4.4vw&#8221; horizontal_offset_last_edited=&#8221;on|desktop&#8221; position_origin_a_tablet=&#8221;&#8221; position_origin_a_phone=&#8221;&#8221; position_origin_a_last_edited=&#8221;on|tablet&#8221; position_origin_f_tablet=&#8221;&#8221; position_origin_f_phone=&#8221;&#8221; position_origin_f_last_edited=&#8221;on|tablet&#8221; position_origin_r_tablet=&#8221;&#8221; position_origin_r_phone=&#8221;&#8221; position_origin_r_last_edited=&#8221;on|tablet&#8221; width=&#8221;100px&#8221; width_tablet=&#8221;90px&#8221; width_phone=&#8221;90px&#8221; width_last_edited=&#8221;on|tablet&#8221; height=&#8221;6px&#8221; custom_margin=&#8221;||12px|||&#8221; positioning_tablet=&#8221;&#8221; positioning_phone=&#8221;&#8221; positioning_last_edited=&#8221;on|tablet&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; global_colors_info=&#8221;{%22gcid-e84cacc0-f1a1-4922-8cd2-ec9f45bb75c1%22:%91%22color%22%93}&#8221;][\/et_pb_divider][et_pb_text content_tablet=&#8221;&#8221; content_phone=&#8221;&#8221; content_last_edited=&#8221;on|tablet&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|500|||||||&#8221; text_font_size=&#8221;20px&#8221; width_tablet=&#8221;90%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||0px||false|false&#8221; text_font_size_tablet=&#8221;14px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; module_alignment_tablet=&#8221;right&#8221; module_alignment_phone=&#8221;right&#8221; module_alignment_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]La huella extremadamente grande y el tama\u00f1o de las existencias en Argos significaban que la empresa necesitaba una soluci\u00f3n de se\u00f1alizaci\u00f3n digital que pudiera ofrecer contenido que coincidiera con las condiciones actuales de la tienda en todo momento. La red de se\u00f1alizaci\u00f3n ten\u00eda que poder mostrar los precios actuales y utilizar datos de existencias locales en vivo para decidir qu\u00e9 productos promocionar.<\/p>\n<p>Pixel Inspiration tuvo en cuenta desde el principio del proyecto que cualquier funcionalidad implementada para las siete tiendas iniciales deber\u00eda ser escalable sin ning\u00fan cambio fundamental a varios cientos de ubicaciones. Scala, con su programaci\u00f3n basada en reglas, plantillas din\u00e1micas y soporte de datos en tiempo real, proporcion\u00f3 el conjunto de herramientas necesario para crear dicha red.<\/p>\n<p>\u201cComo minorista en l\u00ednea con mucha experiencia, Argos ya contaba con excelentes API que expon\u00edan informaci\u00f3n sobre productos, precios y existencias\u201d, dijo Smith. \u201cPixel Inspiration aprovech\u00f3 esto al crear una configuraci\u00f3n de Scala que pod\u00eda consultar estas API y recuperar los detalles de cualquier producto marcado para promoci\u00f3n en la tienda. Esto mantiene bajos los costos de administraci\u00f3n de contenido y garantiza la paridad entre la experiencia del cliente en la tienda y en l\u00ednea\u201d.<\/p>\n<p>Se crearon mensajes de Scala, que inclu\u00edan la capacidad de especificar los n\u00fameros de cat\u00e1logo de los productos que necesitaban promoci\u00f3n en la tienda. Simplemente agregando un n\u00famero de cat\u00e1logo v\u00e1lido (SKU), el sistema puede crear, distribuir y reproducir autom\u00e1ticamente una pieza de POS digital en cualquier tienda.<\/p>\n<p>Para crear oportunidades adicionales de venta de medios y cine minorista, Argos puede ejecutar una &#8220;adquisici\u00f3n&#8221; de contenido en toda la tienda utilizando la activaci\u00f3n de red proporcionada por Pixel. Durante una &#8220;adquisici\u00f3n&#8221;, un anuncio de una sola marca o un mensaje promocional se reproduce simult\u00e1neamente en todas las pantallas de la tienda para lograr el m\u00e1ximo impacto.<\/p>\n<p>Adem\u00e1s, cada tienda est\u00e1 vinculada a la estaci\u00f3n meteorol\u00f3gica local, lo que permite a Argos promocionar productos relacionados con el clima en la pantalla, seg\u00fan corresponda.<\/p>\n<p>Pixel Inspiration administra toda la red de Argos, en contacto con el departamento de marketing del minorista, quien informa al integrador de sistemas sobre la estrategia de contenido y los productos que se promocionar\u00e1n.<\/p>\n<p>Argos ya hab\u00eda trabajado mucho en sus servicios en l\u00ednea. El minorista est\u00e1 ejecutando uno de los sitios web de comercio electr\u00f3nico m\u00e1s concurridos del Reino Unido y ahora puede capitalizar completamente sus servicios backend altamente sofisticados para hacer avanzar su entorno en la tienda.<\/p>\n<p>\u201cLa forma en que la soluci\u00f3n de se\u00f1alizaci\u00f3n digital de Scala consulta un entorno de informaci\u00f3n de existencias y productos tan complejo de manera automatizada sigue siendo relativamente inusual en el mundo de la se\u00f1alizaci\u00f3n digital\u201d, concluy\u00f3 Smith. \u201cLas primeras siete tiendas son un primer paso y estamos muy contentos de participar en un proyecto tan emocionante con este minorista con visi\u00f3n de futuro. \u201c[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;2560px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_text_align=&#8221;center&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||25px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;20px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_2_text_align_tablet=&#8221;&#8221; header_2_text_align_phone=&#8221;center&#8221; header_2_text_align_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;20px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"text\">Acerca de Argos<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#EE3235&#8243; divider_weight=&#8221;8px&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; vertical_offset=&#8221;-20px&#8221; width=&#8221;100px&#8221; width_tablet=&#8221;100px&#8221; width_phone=&#8221;150px&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; height=&#8221;5px&#8221; custom_margin=&#8221;||12px|||&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; global_colors_info=&#8221;{%22gcid-e84cacc0-f1a1-4922-8cd2-ec9f45bb75c1%22:%91%22color%22%93}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;2560px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; custom_css_main_element_tablet=&#8221;display: flex;&#8221; custom_css_main_element_phone=&#8221;display: block&#8221;][et_pb_image src=&#8221;https:\/\/scalaapac.wpengine.com\/wp-content\/uploads\/sites\/13\/2022\/08\/Customer-Argos-logo-1.png&#8221; alt=&#8221;Scala CMS&#8221; title_text=&#8221;Customer-Argos-logo&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; height=&#8221;150px&#8221; custom_margin=&#8221;1px||16px|||&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/scalaapac.wpengine.com\/wp-content\/uploads\/sites\/13\/2022\/08\/Partner-Pixel-Inspiration-logo-4.png&#8221; alt=&#8221;Scala CMS&#8221; title_text=&#8221;Partner-Pixel-Inspiration-logo&#8221; align=&#8221;center&#8221; disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; height=&#8221;150px&#8221; custom_margin=&#8221;-3px|||||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text disabled_on=&#8221;off|on|on&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|500|||||||&#8221; text_font_size=&#8221;20px&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]Argos es un minorista digital l\u00edder en el Reino Unido que ofrece alrededor de 43 000 productos a trav\u00e9s de www.argos.co.uk, sus crecientes canales m\u00f3viles, tiendas y por tel\u00e9fono. Argos contin\u00faa siendo el minorista en l\u00ednea m\u00e1s importante del Reino Unido con 738 millones de visitas a sitios web y aplicaciones en los 12 meses hasta febrero de 2014. Argos atiende a alrededor de 123 millones de clientes al a\u00f1o a trav\u00e9s de su red de 734 tiendas. En el ejercicio econ\u00f3mico hasta febrero de 2014, las ventas de Argos fueron de 4100 millones de libras esterlinas y emple\u00f3 a unas 29 000 personas en todo el negocio.<button onclick=\"readMore4()\" id=\"myBtn4\" class=\"button-style\">Read more >><\/button>[\/et_pb_text][et_pb_text content_tablet=&#8221;Argos is a leading UK digital retailer, offering around 43,000 products through www.argos.co.uk, its growing mobile channels, stores and over the telephone. Argos continues to be the UK\u2019s largest high street retailer online with 738 million website and app visits in the 12 months to February 2014. Argos serves around 123 million customers a year through its network of 734 stores. In the financial year to February 2014, Argos sales were \u00a34.1 billion and it employed some 29,000 people across the business.Argos is part of Home Retail Group, the UK\u2019s leading home and general merchandise retailer. &#8221; content_phone=&#8221;&#8221; content_last_edited=&#8221;on|phone&#8221; disabled_on=&#8221;on|off|on&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|500|||||||&#8221; text_font_size=&#8221;20px&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|tablet&#8221; text_font_size_tablet=&#8221;14px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding_tablet=&#8221;0px||0px||true|false&#8221; custom_padding_phone=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;2560px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;display: flex;&#8221; custom_css_main_element_phone=&#8221;display: flex;&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_font_size=&#8221;30px&#8221; custom_margin=&#8221;||32px|||&#8221; custom_margin_tablet=&#8221;||25px||false|false&#8221; custom_margin_phone=&#8221;||25px||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;0px||||false|false&#8221; header_font_size_tablet=&#8221;26px&#8221; header_font_size_phone=&#8221;26px&#8221; header_font_size_last_edited=&#8221;on|tablet&#8221; header_2_text_align_tablet=&#8221;left&#8221; header_2_text_align_phone=&#8221;left&#8221; header_2_text_align_last_edited=&#8221;on|desktop&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"text\">Acerca de Argos<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#EE3235&#8243; divider_weight=&#8221;8px&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; vertical_offset=&#8221;-20px&#8221; width=&#8221;100px&#8221; width_tablet=&#8221;150px&#8221; width_phone=&#8221;150px&#8221; width_last_edited=&#8221;on|tablet&#8221; height=&#8221;6px&#8221; custom_margin=&#8221;||12px|||&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; global_colors_info=&#8221;{%22gcid-e84cacc0-f1a1-4922-8cd2-ec9f45bb75c1%22:%91%22color%22%93}&#8221;][\/et_pb_divider][et_pb_text content_tablet=&#8221;&#8221; content_phone=&#8221;&#8221; content_last_edited=&#8221;on|phone&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|500|||||||&#8221; text_font_size=&#8221;20px&#8221; width_tablet=&#8221;90%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||0px||false|false&#8221; text_font_size_tablet=&#8221;14px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]Argos es un minorista digital l\u00edder en el Reino Unido que ofrece alrededor de 43 000 productos a trav\u00e9s de www.argos.co.uk, sus crecientes canales m\u00f3viles, tiendas y por tel\u00e9fono. Argos contin\u00faa siendo el minorista en l\u00ednea m\u00e1s importante del Reino Unido con 738 millones de visitas a sitios web y aplicaciones en los 12 meses hasta febrero de 2014. Argos atiende a alrededor de 123 millones de clientes al a\u00f1o a trav\u00e9s de su red de 734 tiendas. En el ejercicio econ\u00f3mico hasta febrero de 2014, las ventas de Argos fueron de 4100 millones de libras esterlinas y emple\u00f3 a unas 29 000 personas en todo el negocio.[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/scalaapac.wpengine.com\/wp-content\/uploads\/sites\/13\/2022\/08\/Customer-Argos-logo-1.png&#8221; alt=&#8221;Scala CMS&#8221; title_text=&#8221;Customer-Argos-logo&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; height_tablet=&#8221;120px&#8221; height_phone=&#8221;120px&#8221; height_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;1px||16px|||&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_image 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experiencia de sus clientes sea m\u00e1s interactiva.Resumen del proyectoArgos se vuelve digital al [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":227215,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","footnotes":""},"categories":[9],"tags":[],"class_list":["post-227208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Argos se vuelve digital al crear una experiencia interactiva en la tienda - Scala - Latam<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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