{"id":225293,"date":"2022-07-29T10:31:01","date_gmt":"2022-07-29T10:31:01","guid":{"rendered":"http:\/\/scalaapac.wpengine.com\/Scala\/?p=225293"},"modified":"2023-06-16T07:17:55","modified_gmt":"2023-06-16T07:17:55","slug":"hamburger-sparkasse-launches-branch-of-the-future-with-scala-and-pilot-screentime","status":"publish","type":"post","link":"https:\/\/latam.scala.com\/mx\/casestudies\/hamburger-sparkasse-launches-branch-of-the-future-with-scala-and-pilot-screentime\/","title":{"rendered":"Hamburger Sparkasse lanza \u201cSucursal del futuro\u201d con Scala y Pilot Screentime"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||3px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px|||||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_font_size=&#8221;1.2vw&#8221; header_font=&#8221;Montserrat|700|||||||&#8221; header_font_size=&#8221;2vw&#8221; header_2_font=&#8221;Montserrat|700|||||||&#8221; header_2_font_size=&#8221;2vw&#8221; background_image=&#8221;https:\/\/latam.scala.com\/mx\/wp-content\/uploads\/sites\/13\/2022\/11\/Case-study-1-gallery..jpg&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; height=&#8221;35vw&#8221; height_tablet=&#8221;75vw&#8221; height_phone=&#8221;74vw&#8221; height_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;|55%||5%|false|false&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;0px&#8221; text_font_size_phone=&#8221;0px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; header_font_size_tablet=&#8221;0px&#8221; header_font_size_phone=&#8221;0px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;0px&#8221; header_2_font_size_phone=&#8221;0px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; background_last_edited=&#8221;on|phone&#8221; background_image_phone=&#8221;https:\/\/latam.scala.com\/mx\/wp-content\/uploads\/sites\/13\/2023\/03\/Blogs-mobile-img.png&#8221; background_enable_image_tablet=&#8221;off&#8221; background_enable_image_phone=&#8221;on&#8221; custom_css_main_element=&#8221;display:flex;||align-items: center;&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h1>Hamburger Sparkasse lanza \u201cSucursal del futuro\u201d con Scala y Pilot Screentime<\/h1>\n<p>Trabajando con Scala, un socio de soluciones completas, para crear un sistema integrado f\u00e1cil de usar que permite crear, programar y mostrar mensajes desde una variedad de ubicaciones.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;2560px&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; custom_margin=&#8221;||25px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; header_text_align_tablet=&#8221;&#8221; header_text_align_phone=&#8221;center&#8221; header_text_align_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;20px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_2_text_align_tablet=&#8221;&#8221; header_2_text_align_phone=&#8221;center&#8221; header_2_text_align_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;20px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"text\">Resumen del proyecto<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#EE3235&#8243; divider_weight=&#8221;8px&#8221; divider_weight_phone=&#8221;8px&#8221; divider_weight_last_edited=&#8221;off|phone&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; vertical_offset=&#8221;-20px&#8221; width=&#8221;100px&#8221; width_tablet=&#8221;100px&#8221; width_phone=&#8221;150px&#8221; width_last_edited=&#8221;on|phone&#8221; height=&#8221;6px&#8221; height_tablet=&#8221;6px&#8221; height_phone=&#8221;5px&#8221; height_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||12px|||&#8221; module_alignment_tablet=&#8221;&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; global_colors_info=&#8221;{%22gcid-e84cacc0-f1a1-4922-8cd2-ec9f45bb75c1%22:%91%22color%22%93}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;2560px&#8221; custom_padding=&#8221;0px||||false|false&#8221; custom_css_main_element=&#8221;display: flex;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;display: flex;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; custom_css_main_element_phone=&#8221;display: block;||&#8221; custom_css_main_element_tablet=&#8221;display:block;&#8221;][et_pb_image src=&#8221;https:\/\/scalaapac.wpengine.com\/wp-content\/uploads\/sites\/13\/2022\/08\/Hamburger-Sparkasse-Main-image.jpg&#8221; alt=&#8221;Scala CMS&#8221; title_text=&#8221;Hamburger-Sparkasse-Main-image&#8221; align=&#8221;right&#8221; module_class=&#8221;summary&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;800px&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;||||false|false&#8221; border_radii=&#8221;on|30px|30px|30px|30px&#8221; border_radii_tablet=&#8221;on|30px|30px|30px|30px&#8221; border_radii_phone=&#8221;on|15px|15px|15px|15px&#8221; border_radii_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text content_tablet=&#8221;<\/p>\n<h1 class=%22text%22>Hamburger Sparkasse lanza \u201cSucursal del futuro\u201d con Scala y Pilot Screentime<\/h1>\n<p>&#8221; content_phone=&#8221;<\/p>\n<h2 class=%22text%22>Hamburger Sparkasse lanza \u201cSucursal del futuro\u201d con Scala y Pilot Screentime<\/h2>\n<p>&#8221; content_last_edited=&#8221;off|phone&#8221; disabled_on=&#8221;off|off|on&#8221; 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header_2_line_height_last_edited=&#8221;on|phone&#8221; background_layout_tablet=&#8221;&#8221; background_layout_phone=&#8221;&#8221; background_layout_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"text\">Hamburger Sparkasse lanza \u201cSucursal del futuro\u201d con Scala y Pilot Screentime<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#EE3235&#8243; divider_weight=&#8221;8px&#8221; disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; vertical_offset=&#8221;-20px&#8221; width=&#8221;100px&#8221; width_tablet=&#8221;100px&#8221; width_phone=&#8221;150px&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; height=&#8221;6px&#8221; height_tablet=&#8221;6px&#8221; height_phone=&#8221;5px&#8221; height_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||12px|||&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-e84cacc0-f1a1-4922-8cd2-ec9f45bb75c1%22:%91%22color%22,%22color%22%93}&#8221;][\/et_pb_divider][et_pb_text disabled_on=&#8221;off|on|on&#8221; module_class=&#8221;summary&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|500|||||||&#8221; text_font_size=&#8221;20px&#8221; max_width=&#8221;650px&#8221; custom_margin=&#8221;|50px|||false|false&#8221; custom_margin_tablet=&#8221;|50px|||false|false&#8221; custom_margin_phone=&#8221;|0px|||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.5em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]Al reconocer la importancia de una comunicaci\u00f3n din\u00e1mica, relevante y clara con los clientes, Hamburger Sparkasse<span id=\"dots1\">&#8230;<\/span><span id=\"more1\">, una de las cinco cajas de ahorros p\u00fablicas gratuitas de Alemania, ha llevado a cabo un redise\u00f1o completo de sucursales que incorpora herramientas de comunicaci\u00f3n digital multicanal en sus 100 locales.<br \/>\nScala, en colaboraci\u00f3n con Pilot Screentime, proporcion\u00f3 los letreros digitales, las interfaces de usuario y, mediante el uso de herramientas de seguimiento de campa\u00f1as y audiencia, un sistema de an\u00e1lisis que asegur\u00f3 que Hamburger Sparkasse pudiera crear, atender y monitorear comunicaciones significativas para sus clientes.<br \/>\n<\/span><br \/>\n<button onclick=\"readMore1()\" id=\"myBtn1\" class=\"button-style\">Read more >><\/button>[\/et_pb_text][et_pb_text content_tablet=&#8221;Al reconocer la importancia de una comunicaci\u00f3n din\u00e1mica, relevante y clara con los clientes, Hamburger Sparkasse, una de las cinco cajas de ahorros p\u00fablicas gratuitas de Alemania, ha llevado a cabo un redise\u00f1o completo de sucursales que incorpora herramientas de comunicaci\u00f3n digital multicanal en sus 100 locales.<br \/>\nScala, en colaboraci\u00f3n con Pilot Screentime, proporcion\u00f3 los letreros digitales, las interfaces de usuario y, mediante el uso de herramientas de seguimiento de campa\u00f1as y audiencia, un sistema de an\u00e1lisis que asegur\u00f3 que Hamburger Sparkasse pudiera crear, atender y monitorear comunicaciones significativas para sus clientes.&#8221; content_phone=&#8221;&#8221; content_last_edited=&#8221;on|tablet&#8221; disabled_on=&#8221;on|off|on&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_font_size=&#8221;20px&#8221; max_width_tablet=&#8221;100%&#8221; max_width_phone=&#8221;90%&#8221; max_width_last_edited=&#8221;on|tablet&#8221; hover_enabled=&#8221;0&#8243; 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document.getElementById(\"more15\");<!-- [et_pb_line_break_holder] -->  var btnText = document.getElementById(\"myBtn15\");<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  if (dots.style.display === \"none\") {<!-- [et_pb_line_break_holder] -->    dots.style.display = \"inline\";<!-- [et_pb_line_break_holder] -->    btnText.innerHTML = \"Read more >>\";<!-- [et_pb_line_break_holder] -->    moreText.style.display = \"none\";<!-- [et_pb_line_break_holder] -->  } else {<!-- [et_pb_line_break_holder] -->    dots.style.display = \"none\";<!-- [et_pb_line_break_holder] -->    btnText.innerHTML = \"Read less\";<!-- [et_pb_line_break_holder] -->    moreText.style.display = \"inline\";<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/script><!-- [et_pb_line_break_holder] -->[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;2560px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;display: flex;&#8221; custom_css_main_element_phone=&#8221;display: flex;&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text content_tablet=&#8221;<\/p>\n<h2 class=%22text%22>Project Summary<\/h2>\n<p>&#8221; content_phone=&#8221;<\/p>\n<h2 class=%22text%22>Project Summary<\/h2>\n<p>&#8221; content_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_font_size=&#8221;30px&#8221; custom_margin=&#8221;||32px||false|false&#8221; custom_margin_tablet=&#8221;||25px||false|false&#8221; custom_margin_phone=&#8221;||25px||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;0px||||false|false&#8221; header_font_size_tablet=&#8221;26px&#8221; header_font_size_phone=&#8221;26px&#8221; header_font_size_last_edited=&#8221;on|tablet&#8221; header_2_text_align_tablet=&#8221;left&#8221; header_2_text_align_phone=&#8221;center&#8221; header_2_text_align_last_edited=&#8221;on|desktop&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"text\">Resumen del proyecto<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#EE3235&#8243; divider_weight=&#8221;8px&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; vertical_offset=&#8221;-20px&#8221; width=&#8221;100px&#8221; width_tablet=&#8221;150px&#8221; width_phone=&#8221;150px&#8221; width_last_edited=&#8221;on|tablet&#8221; height=&#8221;6px&#8221; custom_margin=&#8221;||12px|||&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; global_colors_info=&#8221;{%22gcid-e84cacc0-f1a1-4922-8cd2-ec9f45bb75c1%22:%91%22color%22%93}&#8221;][\/et_pb_divider][et_pb_text content_tablet=&#8221;&#8221; content_phone=&#8221;&#8221; content_last_edited=&#8221;on|phone&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_font_size=&#8221;20px&#8221; max_width_tablet=&#8221;90%&#8221; max_width_phone=&#8221;90%&#8221; max_width_last_edited=&#8221;on|tablet&#8221; text_font_size_tablet=&#8221;14px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]Al reconocer la importancia de una comunicaci\u00f3n din\u00e1mica, relevante y clara con los clientes, Hamburger Sparkasse, una de las cinco cajas de ahorros p\u00fablicas gratuitas de Alemania, ha llevado a cabo un redise\u00f1o completo de sucursales que incorpora herramientas de comunicaci\u00f3n digital multicanal en sus 100 locales.<\/p>\n<p>Scala, en colaboraci\u00f3n con Pilot Screentime, proporcion\u00f3 los letreros digitales, las interfaces de usuario y, mediante el uso de herramientas de seguimiento de campa\u00f1as y audiencia, un sistema de an\u00e1lisis que asegur\u00f3 que Hamburger Sparkasse pudiera crear, atender y monitorear comunicaciones significativas para sus clientes.[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/scalaapac.wpengine.com\/wp-content\/uploads\/sites\/13\/2022\/08\/Hamburger-Sparkasse-Main-image.jpg&#8221; alt=&#8221;Scala CMS&#8221; title_text=&#8221;Hamburger-Sparkasse-Main-image&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; max_width_tablet=&#8221;95%&#8221; max_width_phone=&#8221;95%&#8221; max_width_last_edited=&#8221;on|tablet&#8221; module_alignment_tablet=&#8221;right&#8221; module_alignment_phone=&#8221;right&#8221; module_alignment_last_edited=&#8221;on|tablet&#8221; border_radii=&#8221;on|30px|30px|30px|30px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;1555px&#8221; custom_padding=&#8221;||2px|||&#8221; background_color_phone=&#8221;#eeeff1&#8243; background_last_edited=&#8221;on|phone&#8221; background_enable_color_phone=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_text_align=&#8221;center&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_font_size=&#8221;30px&#8221; custom_margin=&#8221;||32px|||&#8221; custom_padding=&#8221;||||false|false&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;20px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_2_text_align_tablet=&#8221;center&#8221; header_2_text_align_phone=&#8221;center&#8221; header_2_text_align_last_edited=&#8221;on|desktop&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;20px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"text\">De un vistazo<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#EE3235&#8243; divider_weight=&#8221;8px&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; vertical_offset=&#8221;-30px&#8221; width=&#8221;100px&#8221; width_tablet=&#8221;100px&#8221; width_phone=&#8221;120px&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; height=&#8221;6px&#8221; height_tablet=&#8221;6px&#8221; height_phone=&#8221;5px&#8221; height_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; global_colors_info=&#8221;{%22gcid-e84cacc0-f1a1-4922-8cd2-ec9f45bb75c1%22:%91%22color%22%93}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; width=&#8221;85%&#8221; width_tablet=&#8221;90%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; background_color_phone=&#8221;#eeeff1&#8243; background_last_edited=&#8221;on|phone&#8221; background_enable_color_phone=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; custom_css_main_element_tablet=&#8221;display: flex;&#8221; custom_css_main_element_phone=&#8221;display: block;&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text content_tablet=&#8221;<\/p>\n<h3 style=%22color: #a0a1a7; font-weight: bold; font-size: 25px;%22>01.<\/h3>\n<p style=%22color: #52555c; position: relative; left: 50px; top: -35px; font-size: 14px; width: calc(100% - 50px);%22>Intuitive, integrated system allows centrally-created and local content to be served to customers<\/p>\n<p>&#8221; content_phone=&#8221;<\/p>\n<h3 style=%22color: #a0a1a7; font-weight: bold; font-size: 25px;%22>01.<\/h3>\n<p style=%22color: #52555c; position: relative; left: 50px; top: -35px; width: calc(100% - 50px); font-size: 14px;%22>Intuitive, integrated system allows centrally-created and local content to be served to customers<\/p>\n<p>&#8221; content_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; header_2_font_size=&#8221;20px&#8221; width=&#8221;300px&#8221; width_tablet=&#8221;210px&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;300px&#8221; max_width_tablet=&#8221;210px&#8221; max_width_phone=&#8221;90%&#8221; max_width_last_edited=&#8221;on|phone&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||-40px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;|15px||15px|false|true&#8221; custom_padding_tablet=&#8221;|10px||10px|false|true&#8221; custom_padding_phone=&#8221;|10px||10px|false|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;off|phone&#8221; module_alignment_tablet=&#8221;&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"color: #a0a1a7; font-weight: bold; font-size: 35px;\">01.<\/h3>\n<p style=\"color: #52555c; position: relative; left: 100px; top: -45px; font-size: 17px;\">\nEl sistema intuitivo e integrado permite ofrecer contenido local y creado centralmente a los clients<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text content_tablet=&#8221;<\/p>\n<h3 style=%22color: #a0a1a7; font-weight: bold; font-size: 25px;%22>02.<\/h3>\n<p style=%22color: #52555c; position: relative; left: 50px; top: -35px; font-size: 14px; width: calc(100% - 50px);%22>Marketing decisions driven by face-tracking response analytics based on empirical data<\/p>\n<p>&#8221; content_phone=&#8221;<\/p>\n<h3 style=%22color: #a0a1a7; font-weight: bold; font-size: 25px;%22>02.<\/h3>\n<p style=%22color: #52555c; position: relative; left: 50px; top: -35px; font-size: 14px; width: calc(100% - 50px);%22>Marketing decisions driven by face-tracking response analytics based on empirical data<\/p>\n<p>&#8221; content_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; header_2_font_size=&#8221;20px&#8221; width=&#8221;300px&#8221; width_tablet=&#8221;210px&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;300px&#8221; max_width_tablet=&#8221;210px&#8221; max_width_phone=&#8221;90%&#8221; max_width_last_edited=&#8221;on|phone&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;||-40px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;|15px||15px|false|true&#8221; custom_padding_tablet=&#8221;|10px||10px|false|true&#8221; custom_padding_phone=&#8221;|10px||10px|false|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; module_alignment_tablet=&#8221;&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"color: #a0a1a7; font-weight: bold; font-size: 35px;\">02.<\/h3>\n<p style=\"color: #52555c; position: relative; left: 100px; top: -45px; font-size: 17px;\">\nDecisiones de marketing impulsadas por an\u00e1lisis de respuesta de seguimiento facial basados en datos emp\u00edricos<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text content_tablet=&#8221;<\/p>\n<h3 style=%22color: #a0a1a7; font-weight: bold; font-size: 25px;%22>03.<\/h3>\n<p style=%22color: #52555c; position: relative; left: 50px; top: -35px; font-size: 14px; width: calc(100% - 50px);%22>Digital signage has replaced static and print marketing materials allowing dynamic, responsive and eye-catching messaging<\/p>\n<p>&#8221; content_phone=&#8221;<\/p>\n<h3 style=%22color: #a0a1a7; font-weight: bold; font-size: 25px;%22>03.<\/h3>\n<p style=%22color: #52555c; position: relative; left: 50px; top: -35px; font-size: 14px; width: calc(100% - 50px);%22>Digital signage has replaced static and print marketing materials allowing dynamic, responsive and eye-catching messaging<\/p>\n<p>&#8221; content_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; header_2_font_size=&#8221;20px&#8221; width=&#8221;300px&#8221; width_tablet=&#8221;210px&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;300px&#8221; max_width_tablet=&#8221;210px&#8221; max_width_phone=&#8221;90%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;||-10px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;|15px||15px|false|true&#8221; custom_padding_tablet=&#8221;|10px||10px|false|true&#8221; custom_padding_phone=&#8221;|10px||10px|false|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"color: #a0a1a7; font-weight: bold; font-size: 35px;\">03.<\/h3>\n<p style=\"color: #52555c; position: relative; left: 100px; top: -45px; font-size: 17px;\">\nLa se\u00f1alizaci\u00f3n digital ha reemplazado a los materiales de marketing est\u00e1ticos e impresos, lo que permite mensajes din\u00e1micos, receptivos y llamativos.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; width=&#8221;85%&#8221; width_tablet=&#8221;90%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;2560px&#8221; height_tablet=&#8221;&#8221; height_phone=&#8221;170px&#8221; height_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; background_color_phone=&#8221;#eeeff1&#8243; background_last_edited=&#8221;on|phone&#8221; background_enable_color_phone=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_phone=&#8221;display: block;&#8221; custom_css_main_element_tablet=&#8221;display: flex;&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text content_tablet=&#8221;<\/p>\n<h3 style=%22color: #a0a1a7; font-weight: bold; font-size: 25px;%22>04.<\/h3>\n<p style=%22color: #52555c; position: relative; left: 50px; top: -35px; font-size: 14px; width: calc(100% - 50px);%22>72 million customer contacts, 45000 messages created and served and 600 digital touchpoints installed across 96 locations in three years of implementation<\/p>\n<p>&#8221; content_phone=&#8221;<\/p>\n<h3 style=%22color: #a0a1a7; font-weight: bold; font-size: 25px;%22>04.<\/h3>\n<p style=%22color: #52555c; position: relative; left: 50px; top: -35px; width: calc(100% - 50px); font-size: 14px;%22>72 million customer contacts, 45000 messages created and served and 600 digital touchpoints installed across 96 locations in three years of implementation<\/p>\n<p>&#8221; content_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; header_2_font_size=&#8221;20px&#8221; width=&#8221;300px&#8221; width_tablet=&#8221;210px&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;300px&#8221; max_width_tablet=&#8221;210px&#8221; max_width_phone=&#8221;90%&#8221; max_width_last_edited=&#8221;on|phone&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||-40px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;|15px||15px|false|true&#8221; custom_padding_tablet=&#8221;|10px||10px|false|true&#8221; custom_padding_phone=&#8221;|10px||10px|false|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;off|phone&#8221; module_alignment_tablet=&#8221;&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"color: #a0a1a7; font-weight: bold; font-size: 35px;\">04.<\/h3>\n<p style=\"color: #52555c; position: relative; left: 100px; top: -45px; font-size: 17px;\">\n72 millones de contactos de clientes, 45000 mensajes creados y atendidos y 600 puntos de contacto digitales instalados en 96 ubicaciones en tres a\u00f1os de implementaci\u00f3n<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;2560px&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; custom_margin=&#8221;||25px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; header_text_align_tablet=&#8221;&#8221; header_text_align_phone=&#8221;center&#8221; header_text_align_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;20px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_2_text_align_tablet=&#8221;&#8221; header_2_text_align_phone=&#8221;center&#8221; header_2_text_align_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;20px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"text\">Objetivo y desaf\u00edo<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#EE3235&#8243; divider_weight=&#8221;8px&#8221; divider_weight_phone=&#8221;8px&#8221; divider_weight_last_edited=&#8221;off|phone&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; vertical_offset=&#8221;-20px&#8221; width=&#8221;100px&#8221; width_tablet=&#8221;100px&#8221; width_phone=&#8221;150px&#8221; width_last_edited=&#8221;on|phone&#8221; height=&#8221;6px&#8221; height_tablet=&#8221;6px&#8221; height_phone=&#8221;5px&#8221; height_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||12px|||&#8221; module_alignment_tablet=&#8221;&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; global_colors_info=&#8221;{%22gcid-e84cacc0-f1a1-4922-8cd2-ec9f45bb75c1%22:%91%22color%22%93}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;2560px&#8221; custom_padding=&#8221;0px||||false|false&#8221; custom_css_main_element=&#8221;display: flex;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;display: flex;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; custom_css_main_element_phone=&#8221;display: block;&#8221; custom_css_main_element_tablet=&#8221;display:block;&#8221;][et_pb_image src=&#8221;https:\/\/scalaapac.wpengine.com\/wp-content\/uploads\/sites\/13\/2022\/08\/Hamburger-Sparkasse-image-1.jpg&#8221; alt=&#8221;Scala CMS&#8221; title_text=&#8221;Hamburger-Sparkasse-image-1&#8243; align=&#8221;right&#8221; align_tablet=&#8221;right&#8221; align_phone=&#8221;right&#8221; align_last_edited=&#8221;on|phone&#8221; module_class=&#8221;summary&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;800px&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;||||false|false&#8221; border_radii=&#8221;on|30px|30px|30px|30px&#8221; border_radii_tablet=&#8221;on|30px|30px|30px|30px&#8221; border_radii_phone=&#8221;on|15px|15px|15px|15px&#8221; border_radii_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text disabled_on=&#8221;off|on|on&#8221; module_class=&#8221;summary&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|500|||||||&#8221; text_font_size=&#8221;20px&#8221; max_width=&#8221;650px&#8221; custom_margin=&#8221;|50px|||false|false&#8221; custom_margin_tablet=&#8221;|50px|||false|false&#8221; custom_margin_phone=&#8221;|0px|||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.5em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<strong><span style=\"color: #ff0000;\">Objetivo:<\/span><\/strong> : crear una plataforma de comunicaciones relevante, atractiva y adaptable para brindar un mejor servicio a los clientes en las 100 sucursales del banco.<span id=\"dots2\">&#8230;<\/span><span id=\"more2\"><br \/>\nMediante el uso de se\u00f1alizaci\u00f3n digital y un sistema de administraci\u00f3n de contenido f\u00e1cil de usar, Hamburger Sparkasse quer\u00eda reinventar las comunicaciones con sus clientes y permitir que los mensajes se crear\u00e1n, programaran y mostraran desde la sede central o en las sucursales locales.<\/span><button onclick=\"readMore2()\" id=\"myBtn2\" class=\"button-style\">Read more >><\/button><\/p>\n<p><strong><span style=\"color: #ff0000;\">Desaf\u00edo:<\/span><\/strong>permitir que se cree y comparta contenido en una variedad de ubicaciones para atender a los clientes de Hamburger Sparkasse en todas las sucursales y en un nivel hiperlocal espec\u00edfico de la sucursal.<span id=\"dots3\">&#8230;<\/span><span id=\"more3\"><br \/>\nLa soluci\u00f3n necesitaba permitir que los miembros del equipo crear\u00e1n mensajes de comunicaci\u00f3n en la sede del banco, as\u00ed como en sucursales individuales. Cualquier soluci\u00f3n tecnol\u00f3gica tendr\u00eda que funcionar a la perfecci\u00f3n en todas las sucursales y ser f\u00e1cil para el personal, independientemente de d\u00f3nde se encuentren.<\/span><br \/>\n<button onclick=\"readMore3()\" id=\"myBtn3\" class=\"button-style\">Read more >><\/button>[\/et_pb_text][et_pb_text content_tablet=&#8221;<\/p>\n<p><strong><span style=%22color: #ff0000;%22>Goal:<\/span><\/strong> Create a relevant, engaging and adaptable communications platform to better serve customers across the bank\u2019s 100 branches.<br \/>Using digital signage and an easy-to-use content management system, Hamburger Sparkasse wanted to reinvent their customer communications and allow for messages to be created, scheduled and shown from headquarters or in local branches.<\/p>\n<p><strong><span style=%22color: #ff0000;%22>Challenge:<\/span><\/strong> To allow content to be created and shared in a variety of locations to serve Hamburger Sparkasse customers across all branches and at a hyper-local, branch-specific level.<br \/>The solution needed to allow communications messages to be created by team members based in bank headquarters as well as in individual branches. Any technological solution would have to work seamlessly across branches and be easy for staff regardless of where they were based. Messages created from different sources would need to be served consistently to in-store screens as well as customers\u2019 personal devices. There was also a desire from Hamburger Sparkasse to be able to monitor the effectiveness of the digital content, allowing them to refine their communication strategy and better serve customers.<\/p>\n<p>&#8221; content_phone=&#8221;&#8221; content_last_edited=&#8221;on|phone&#8221; disabled_on=&#8221;on|off|on&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|500|||||||&#8221; text_font_size=&#8221;20px&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|tablet&#8221; text_font_size_tablet=&#8221;14px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; module_alignment_tablet=&#8221;right&#8221; module_alignment_phone=&#8221;right&#8221; module_alignment_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;2560px&#8221; custom_css_main_element=&#8221;display: flex;&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; custom_css_before_last_edited=&#8221;on|tablet&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/scalaapac.wpengine.com\/wp-content\/uploads\/sites\/13\/2022\/08\/Hamburger-Sparkasse-image-1.jpg&#8221; alt=&#8221;Scala CMS&#8221; title_text=&#8221;Hamburger-Sparkasse-image-1&#8243; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|30px|30px|30px|30px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_font_size=&#8221;30px&#8221; max_width_tablet=&#8221;90%&#8221; max_width_phone=&#8221;90%&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||32px|||&#8221; custom_margin_tablet=&#8221;||25px||false|false&#8221; custom_margin_phone=&#8221;||25px||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;0px||||false|false&#8221; header_font_size_tablet=&#8221;26px&#8221; header_font_size_phone=&#8221;26px&#8221; header_font_size_last_edited=&#8221;on|tablet&#8221; header_2_text_align_tablet=&#8221;left&#8221; header_2_text_align_phone=&#8221;left&#8221; header_2_text_align_last_edited=&#8221;on|desktop&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; module_alignment_tablet=&#8221;right&#8221; module_alignment_phone=&#8221;right&#8221; module_alignment_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"text\">Objetivo y desaf\u00edo<br \/>\n<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#EE3235&#8243; divider_weight=&#8221;8px&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; vertical_offset=&#8221;-20px&#8221; horizontal_offset=&#8221;0px&#8221; horizontal_offset_tablet=&#8221;4.4vw&#8221; horizontal_offset_phone=&#8221;4.4vw&#8221; horizontal_offset_last_edited=&#8221;on|desktop&#8221; position_origin_a_tablet=&#8221;&#8221; position_origin_a_phone=&#8221;&#8221; position_origin_a_last_edited=&#8221;on|tablet&#8221; position_origin_f_tablet=&#8221;&#8221; position_origin_f_phone=&#8221;&#8221; position_origin_f_last_edited=&#8221;on|tablet&#8221; position_origin_r_tablet=&#8221;&#8221; position_origin_r_phone=&#8221;&#8221; position_origin_r_last_edited=&#8221;on|tablet&#8221; width=&#8221;100px&#8221; width_tablet=&#8221;100px&#8221; width_phone=&#8221;100px&#8221; width_last_edited=&#8221;on|tablet&#8221; height=&#8221;6px&#8221; custom_margin=&#8221;||12px|||&#8221; positioning_tablet=&#8221;&#8221; positioning_phone=&#8221;&#8221; positioning_last_edited=&#8221;on|tablet&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; global_colors_info=&#8221;{%22gcid-e84cacc0-f1a1-4922-8cd2-ec9f45bb75c1%22:%91%22color%22%93}&#8221;][\/et_pb_divider][et_pb_text content_tablet=&#8221;&#8221; content_phone=&#8221;&#8221; content_last_edited=&#8221;on|phone&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|500|||||||&#8221; text_font_size=&#8221;20px&#8221; width_tablet=&#8221;90%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||0px||false|false&#8221; text_font_size_tablet=&#8221;14px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; module_alignment_tablet=&#8221;right&#8221; module_alignment_phone=&#8221;right&#8221; module_alignment_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"color: #ff0000;\"><strong>Objetivo:<\/strong><\/span> crear una plataforma de comunicaciones relevante, atractiva y adaptable para brindar un mejor servicio a los clientes en las 100 sucursales del banco.<\/p>\n<p>Mediante el uso de se\u00f1alizaci\u00f3n digital y un sistema de administraci\u00f3n de contenido f\u00e1cil de usar, Hamburger Sparkasse quer\u00eda reinventar las comunicaciones con sus clientes y permitir que los mensajes se crear\u00e1n, programaran y mostraran desde la sede central o en las sucursales locales.<\/p>\n<p><span style=\"color: #ff0000;\"><strong>Desaf\u00edo:<\/strong> <\/span>permitir que se cree y comparta contenido en una variedad de ubicaciones para atender a los clientes de Hamburger Sparkasse en todas las sucursales y en un nivel hiperlocal espec\u00edfico de la sucursal.<\/p>\n<p>La soluci\u00f3n necesitaba permitir que los miembros del equipo crear\u00e1n mensajes de comunicaci\u00f3n en la sede del banco, as\u00ed como en sucursales individuales. Cualquier soluci\u00f3n tecnol\u00f3gica tendr\u00eda que funcionar a la perfecci\u00f3n en todas las sucursales y ser f\u00e1cil para el personal, independientemente de d\u00f3nde se encuentren.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;2560px&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; custom_margin=&#8221;||25px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; header_text_align_tablet=&#8221;&#8221; header_text_align_phone=&#8221;center&#8221; header_text_align_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;20px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_2_text_align_tablet=&#8221;&#8221; header_2_text_align_phone=&#8221;center&#8221; header_2_text_align_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;20px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"text\">Soluci\u00f3n<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#EE3235&#8243; divider_weight=&#8221;8px&#8221; divider_weight_phone=&#8221;8px&#8221; divider_weight_last_edited=&#8221;off|phone&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; vertical_offset=&#8221;-20px&#8221; width=&#8221;100px&#8221; width_tablet=&#8221;100px&#8221; width_phone=&#8221;90px&#8221; width_last_edited=&#8221;on|phone&#8221; height=&#8221;6px&#8221; height_tablet=&#8221;6px&#8221; height_phone=&#8221;5px&#8221; height_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||12px|||&#8221; module_alignment_tablet=&#8221;&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; global_colors_info=&#8221;{%22gcid-e84cacc0-f1a1-4922-8cd2-ec9f45bb75c1%22:%91%22color%22%93}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;2560px&#8221; custom_padding=&#8221;0px||||false|false&#8221; custom_css_main_element=&#8221;display: flex;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;display: flex;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; custom_css_main_element_phone=&#8221;display: block;&#8221; custom_css_main_element_tablet=&#8221;display:block;&#8221;][et_pb_image src=&#8221;https:\/\/latamscalaprod.wpengine.com\/sg\/wp-content\/uploads\/sites\/13\/2022\/11\/Hamburger-Sparkasse-image-2.jpg&#8221; alt=&#8221;Scala CMS&#8221; title_text=&#8221;Hamburger-Sparkasse-image-2&#8243; align=&#8221;center&#8221; align_phone=&#8221;center&#8221; align_last_edited=&#8221;off|phone&#8221; module_class=&#8221;summary&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;800px&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;||||false|false&#8221; border_radii=&#8221;on|30px|30px|30px|30px&#8221; border_radii_tablet=&#8221;on|30px|30px|30px|30px&#8221; border_radii_phone=&#8221;on|15px|15px|15px|15px&#8221; border_radii_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text disabled_on=&#8221;off|on|on&#8221; module_class=&#8221;summary&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|500|||||||&#8221; text_font_size=&#8221;20px&#8221; max_width=&#8221;650px&#8221; custom_margin=&#8221;|50px|||false|false&#8221; custom_margin_tablet=&#8221;|50px|||false|false&#8221; custom_margin_phone=&#8221;|0px|||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.5em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]Trabajando con Scala, un socio de soluciones completas, para crear un sistema integrado f\u00e1cil de usar que permite crear, programar y mostrar mensajes desde<span id=\"dots4\">&#8230;<\/span><span id=\"more4\">una variedad de ubicaciones. Scala proporcion\u00f3 e instal\u00f3 todas las pantallas digitales y tabletas dentro de las sucursales bancarias, trabajando con el equipo del banco para coordinar la instalaci\u00f3n y garantizar que la interrupci\u00f3n de las operaciones bancarias fuera m\u00ednima. Scala cre\u00f3 el sistema de gesti\u00f3n y edici\u00f3n de contenido y, en colaboraci\u00f3n con el socio certificado de Scala, Pilot Screentime, cre\u00f3 una herramienta de edici\u00f3n f\u00e1cil de usar y capacit\u00f3 a los miembros del equipo de Hamburger Sparkasse sobre c\u00f3mo crear, editar y programar contenido. La soluci\u00f3n instalada tambi\u00e9n inclu\u00eda el software de seguimiento de atenci\u00f3n Quividi en las pantallas digitales para proporcionar an\u00e1lisis clave sobre la efectividad del contenido programado para que la mensajer\u00eda pudiera optimizarse en tiempo real.<\/span><button onclick=\"readMore4()\" id=\"myBtn4\" class=\"button-style\">Read more >><\/button>[\/et_pb_text][et_pb_text content_tablet=&#8221;Working with Scala, a full solutions partner, to create an easy to use, integrated system which allows messages to be created, scheduled and displayed from a variety of locations. Scala provided and fitted all digital screens and tablets within bank branches, working with the bank team to coordinate installation to ensure disruption to bank operations was at a minimum. Scala created the content management and editing system and, working with Scala Certified Partner, Pilot Screentime, created an easy-to-use editing tool and trained Hamburger Sparkasse team members on how to create, edit and schedule content. The installed solution also included Quividi attention tracking software on the digital display screens to provide key analytics on the effectiveness of scheduled content so messaging could be optimised in real-time.&#8221; content_phone=&#8221;&#8221; content_last_edited=&#8221;on|phone&#8221; disabled_on=&#8221;on|off|on&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|500|||||||&#8221; text_font_size=&#8221;20px&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|tablet&#8221; text_font_size_tablet=&#8221;14px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;2560px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;display: flex;&#8221; custom_css_main_element_phone=&#8221;display: flex;&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_font_size=&#8221;30px&#8221; custom_margin=&#8221;||32px|||&#8221; custom_margin_tablet=&#8221;||25px||false|false&#8221; custom_margin_phone=&#8221;||25px||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;0px||||false|false&#8221; header_font_size_tablet=&#8221;26px&#8221; header_font_size_phone=&#8221;26px&#8221; header_font_size_last_edited=&#8221;on|tablet&#8221; header_2_text_align_tablet=&#8221;left&#8221; header_2_text_align_phone=&#8221;left&#8221; header_2_text_align_last_edited=&#8221;on|desktop&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"text\">Soluci\u00f3n<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#EE3235&#8243; divider_weight=&#8221;8px&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; vertical_offset=&#8221;-20px&#8221; width=&#8221;100px&#8221; width_tablet=&#8221;90px&#8221; width_phone=&#8221;90px&#8221; width_last_edited=&#8221;on|tablet&#8221; height=&#8221;6px&#8221; custom_margin=&#8221;||12px|||&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; global_colors_info=&#8221;{%22gcid-e84cacc0-f1a1-4922-8cd2-ec9f45bb75c1%22:%91%22color%22%93}&#8221;][\/et_pb_divider][et_pb_text content_tablet=&#8221;&#8221; content_phone=&#8221;&#8221; content_last_edited=&#8221;on|phone&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|500|||||||&#8221; text_font_size=&#8221;20px&#8221; width_tablet=&#8221;90%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||0px||false|false&#8221; text_font_size_tablet=&#8221;14px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]Trabajando con Scala, un socio de soluciones completas, para crear un sistema integrado f\u00e1cil de usar que permite crear, programar y mostrar mensajes desde una variedad de ubicaciones. Scala proporcion\u00f3 e instal\u00f3 todas las pantallas digitales y tabletas dentro de las sucursales bancarias, trabajando con el equipo del banco para coordinar la instalaci\u00f3n y garantizar que la interrupci\u00f3n de las operaciones bancarias fuera m\u00ednima. Scala cre\u00f3 el sistema de gesti\u00f3n y edici\u00f3n de contenido y, en colaboraci\u00f3n con el socio certificado de Scala, Pilot Screentime, cre\u00f3 una herramienta de edici\u00f3n f\u00e1cil de usar y capacit\u00f3 a los miembros del equipo de Hamburger Sparkasse sobre c\u00f3mo crear, editar y programar contenido. La soluci\u00f3n instalada tambi\u00e9n inclu\u00eda el software de seguimiento de atenci\u00f3n Quividi en las pantallas digitales para proporcionar an\u00e1lisis clave sobre la efectividad del contenido programado para que la mensajer\u00eda pudiera optimizarse en tiempo real.[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/latamscalaprod.wpengine.com\/sg\/wp-content\/uploads\/sites\/13\/2022\/11\/Hamburger-Sparkasse-image-2.jpg&#8221; alt=&#8221;Scala CMS&#8221; title_text=&#8221;Hamburger-Sparkasse-image-2&#8243; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|30px|30px|30px|30px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;2560px&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; custom_margin=&#8221;||25px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; header_text_align_tablet=&#8221;&#8221; header_text_align_phone=&#8221;center&#8221; header_text_align_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;20px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_2_text_align_tablet=&#8221;&#8221; header_2_text_align_phone=&#8221;center&#8221; header_2_text_align_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;20px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"text\">Resultados<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#EE3235&#8243; divider_weight=&#8221;8px&#8221; divider_weight_phone=&#8221;8px&#8221; divider_weight_last_edited=&#8221;off|phone&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; vertical_offset=&#8221;-20px&#8221; width=&#8221;100px&#8221; width_tablet=&#8221;100px&#8221; width_phone=&#8221;80px&#8221; width_last_edited=&#8221;on|phone&#8221; height=&#8221;6px&#8221; height_tablet=&#8221;6px&#8221; height_phone=&#8221;5px&#8221; height_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||12px|||&#8221; module_alignment_tablet=&#8221;&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; global_colors_info=&#8221;{%22gcid-e84cacc0-f1a1-4922-8cd2-ec9f45bb75c1%22:%91%22color%22%93}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;2560px&#8221; custom_padding=&#8221;0px||||false|false&#8221; custom_css_main_element=&#8221;display: flex;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;display: flex;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; custom_css_main_element_phone=&#8221;display: block;&#8221; custom_css_main_element_tablet=&#8221;display:block;&#8221;][et_pb_image src=&#8221;https:\/\/latamscalaprod.wpengine.com\/sg\/wp-content\/uploads\/sites\/13\/2022\/11\/Hamburger-Sparkasse-image-3.jpg&#8221; alt=&#8221;Scala CMS&#8221; title_text=&#8221;Hamburger-Sparkasse-image-3&#8243; align=&#8221;center&#8221; align_phone=&#8221;center&#8221; align_last_edited=&#8221;off|phone&#8221; module_class=&#8221;summary&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;800px&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;||||false|false&#8221; border_radii=&#8221;on|30px|30px|30px|30px&#8221; border_radii_tablet=&#8221;on|30px|30px|30px|30px&#8221; border_radii_phone=&#8221;on|15px|15px|15px|15px&#8221; border_radii_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text disabled_on=&#8221;off|on|on&#8221; module_class=&#8221;summary&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|500|||||||&#8221; text_font_size=&#8221;20px&#8221; max_width=&#8221;650px&#8221; custom_margin=&#8221;|50px|||false|false&#8221; custom_margin_tablet=&#8221;|50px|||false|false&#8221; custom_margin_phone=&#8221;|0px|||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.5em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]Sistema de visualizaci\u00f3n, programaci\u00f3n y dise\u00f1o de contenido digital receptivo integrado. En los tres a\u00f1os transcurridos desde la implementaci\u00f3n, se han creado y mostrado 45000 mensajes de 96 sucursales <span id=\"dots5\">&#8230;<\/span><span id=\"more5\">(un promedio de tres mensajes por semana por sucursal). Se estima que se han realizado 72 millones de contactos con clientes con planes para instalar m\u00e1s puntos de contacto digitales.<br \/>\nCon una interfaz f\u00e1cil de usar, la herramienta de programaci\u00f3n y creaci\u00f3n de contenido recibi\u00f3 una gran participaci\u00f3n del personal desde el primer d\u00eda. Se han creado y programado aproximadamente 45.000 mensajes en las 96 sucursales del banco en los tres a\u00f1os de implementaci\u00f3n. En las 600 pantallas instaladas (incluidas las tabletas), se estima que se han producido 72 millones de contactos con los clientes y que se instalar\u00e1n m\u00e1s pantallas en el futuro.<\/span><br \/>\n<button onclick=\"readMore5()\" id=\"myBtn5\" class=\"button-style\">Read more >><\/button>[\/et_pb_text][et_pb_text content_tablet=&#8221;Integrated, responsive digital content design, scheduling and display system. In the three years since implementation, 45000 Messages from 96 branches have been created and displayed (an average of three messages per week per branch). It is estimated that 72 million customer contacts have been made with plans for more digital touchpoints to be installed.<br \/>\nWith an easy-to-use interface, the content creation and scheduling tool received high staff engagement from day one. Approximately 45,000 messages have been created and scheduled across the bank\u2019s 96 branches in the three years of implementation. Across the installed 600 screens (including tablets), it is estimated that 72 million contacts with customers have occurred with more screens set to be fitted moving forward. &#8221; content_phone=&#8221;&#8221; content_last_edited=&#8221;on|phone&#8221; disabled_on=&#8221;on|off|on&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|500|||||||&#8221; text_font_size=&#8221;20px&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|tablet&#8221; text_font_size_tablet=&#8221;14px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; module_alignment_tablet=&#8221;right&#8221; module_alignment_phone=&#8221;right&#8221; module_alignment_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;2560px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;display: flex;&#8221; custom_css_main_element_phone=&#8221;display: flex;&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/latamscalaprod.wpengine.com\/sg\/wp-content\/uploads\/sites\/13\/2022\/11\/Hamburger-Sparkasse-image-3.jpg&#8221; alt=&#8221;Scala CMS&#8221; title_text=&#8221;Hamburger-Sparkasse-image-3&#8243; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|30px|30px|30px|30px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_font_size=&#8221;30px&#8221; width_tablet=&#8221;90%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||32px|||&#8221; custom_margin_tablet=&#8221;||25px||false|false&#8221; custom_margin_phone=&#8221;||25px||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;0px||||false|false&#8221; header_font_size_tablet=&#8221;26px&#8221; header_font_size_phone=&#8221;26px&#8221; header_font_size_last_edited=&#8221;on|tablet&#8221; header_2_text_align_tablet=&#8221;left&#8221; header_2_text_align_phone=&#8221;left&#8221; header_2_text_align_last_edited=&#8221;on|desktop&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; module_alignment_tablet=&#8221;right&#8221; module_alignment_phone=&#8221;right&#8221; module_alignment_last_edited=&#8221;on|tablet&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"text\">Resultados<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#EE3235&#8243; divider_weight=&#8221;8px&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; vertical_offset=&#8221;-20px&#8221; horizontal_offset=&#8221;0px&#8221; horizontal_offset_tablet=&#8221;4.4vw&#8221; horizontal_offset_phone=&#8221;4.4vw&#8221; horizontal_offset_last_edited=&#8221;on|desktop&#8221; position_origin_a_tablet=&#8221;&#8221; position_origin_a_phone=&#8221;&#8221; position_origin_a_last_edited=&#8221;on|tablet&#8221; position_origin_f_tablet=&#8221;&#8221; position_origin_f_phone=&#8221;&#8221; position_origin_f_last_edited=&#8221;on|tablet&#8221; position_origin_r_tablet=&#8221;&#8221; position_origin_r_phone=&#8221;&#8221; position_origin_r_last_edited=&#8221;on|tablet&#8221; width=&#8221;100px&#8221; width_tablet=&#8221;90px&#8221; width_phone=&#8221;90px&#8221; width_last_edited=&#8221;on|tablet&#8221; height=&#8221;6px&#8221; custom_margin=&#8221;||12px|||&#8221; positioning_tablet=&#8221;&#8221; positioning_phone=&#8221;&#8221; positioning_last_edited=&#8221;on|tablet&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; global_colors_info=&#8221;{%22gcid-e84cacc0-f1a1-4922-8cd2-ec9f45bb75c1%22:%91%22color%22%93}&#8221;][\/et_pb_divider][et_pb_text content_tablet=&#8221;&#8221; content_phone=&#8221;&#8221; content_last_edited=&#8221;on|phone&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|500|||||||&#8221; text_font_size=&#8221;20px&#8221; width_tablet=&#8221;90%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||0px||false|false&#8221; text_font_size_tablet=&#8221;14px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; module_alignment_tablet=&#8221;right&#8221; module_alignment_phone=&#8221;right&#8221; module_alignment_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]Sistema de visualizaci\u00f3n, programaci\u00f3n y dise\u00f1o de contenido digital receptivo integrado. En los tres a\u00f1os transcurridos desde la implementaci\u00f3n, se han creado y mostrado 45000 mensajes de 96 sucursales (un promedio de tres mensajes por semana por sucursal). Se estima que se han realizado 72 millones de contactos con clientes con planes para instalar m\u00e1s puntos de contacto digitales.<\/p>\n<p>Con una interfaz f\u00e1cil de usar, la herramienta de programaci\u00f3n y creaci\u00f3n de contenido recibi\u00f3 una gran participaci\u00f3n del personal desde el primer d\u00eda. Se han creado y programado aproximadamente 45.000 mensajes en las 96 sucursales del banco en los tres a\u00f1os de implementaci\u00f3n. En las 600 pantallas instaladas (incluidas las tabletas), se estima que se han producido 72 millones de contactos con los clientes y que se instalar\u00e1n m\u00e1s pantallas en el futuro.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;2560px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_text_align=&#8221;center&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; custom_margin=&#8221;||25px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;20px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_2_text_align_tablet=&#8221;center&#8221; header_2_text_align_phone=&#8221;center&#8221; header_2_text_align_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;20px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"text\">Acerca de Hamburger Sparkasse<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#EE3235&#8243; divider_weight=&#8221;8px&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; vertical_offset=&#8221;-20px&#8221; width=&#8221;100px&#8221; width_tablet=&#8221;100px&#8221; width_phone=&#8221;150px&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; height=&#8221;5px&#8221; custom_margin=&#8221;||12px|||&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; global_colors_info=&#8221;{%22gcid-e84cacc0-f1a1-4922-8cd2-ec9f45bb75c1%22:%91%22color%22%93}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;2560px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; custom_css_main_element_tablet=&#8221;display:flex;&#8221; custom_css_main_element_phone=&#8221;display:block;&#8221;][et_pb_image src=&#8221;https:\/\/scalaapac.wpengine.com\/wp-content\/uploads\/sites\/13\/2022\/08\/Customer-Hamburger-Sparkasse-Haspa-Logo.jpg&#8221; alt=&#8221;Scala CMS&#8221; title_text=&#8221;Customer-Hamburger-Sparkasse-Haspa-Logo&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;1px||16px|||&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/scalaapac.wpengine.com\/wp-content\/uploads\/sites\/13\/2022\/08\/Partner-Pilot-Screentime-Logo.png&#8221; alt=&#8221;Scala CMS&#8221; title_text=&#8221;Partner-Pilot-Screentime-Logo&#8221; align=&#8221;center&#8221; disabled_on=&#8221;on|off|on&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-3px|||||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text disabled_on=&#8221;off|on|on&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|500|||||||&#8221; text_font_size=&#8221;20px&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]Acerca de Hamburger Sparkasse<br \/>\nHamburger Sparkasse AG (Haspa) ofrece una amplia gama de servicios financieros para clientes privados y corporativos en el \u00e1rea metropolitana de Hamburgo.<span id=\"dots6\">&#8230;<\/span><span id=\"more6\"> En total, Haspa atiende a alrededor de 1,5 millones de clientes. El principal grupo de clientes son los aproximadamente 1,4 millones de clientes privados. Representan el foco principal del banco.<\/span><button onclick=\"readMore6()\" id=\"myBtn6\" class=\"button-style\">Read more >><\/button>[\/et_pb_text][et_pb_text content_tablet=&#8221;About Hamburger Sparkasse<br \/>\nHamburger Sparkasse AG (Haspa) offers a wide range of financial services for private clients as well as corporate clients in the metropolitan area of Hamburg. In total Haspa serves about 1.5 million clients. The main group of customers are the approximately 1.4 million private clients. 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En total, Haspa atiende a alrededor de 1,5 millones de clientes. El principal grupo de clientes son los aproximadamente 1,4 millones de clientes privados. 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style=\"text-align: center;\"><span>Hamburger Sparkasse<\/span><\/h2>\n<h3 style=\"text-align: center;\">Lea el caso de \u00e9xito completo de Hamburger Sparkasse.<\/h3>\n<p>[\/et_pb_text][et_pb_button button_text=&#8221;DESCARGAR&#8221; button_alignment=&#8221;center&#8221; module_class=&#8221;pdf-download&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;15px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#EE3235&#8243; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;12px&#8221; button_font=&#8221;|700|||||||&#8221; positioning=&#8221;relative&#8221; vertical_offset=&#8221;-6vh&#8221; vertical_offset_tablet=&#8221;0vh&#8221; vertical_offset_phone=&#8221;3vh&#8221; vertical_offset_last_edited=&#8221;on|desktop&#8221; position_origin_a_tablet=&#8221;&#8221; position_origin_a_phone=&#8221;&#8221; position_origin_a_last_edited=&#8221;on|desktop&#8221; 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global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_text_align=&#8221;center&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_font_size=&#8221;30px&#8221; custom_margin=&#8221;||32px|||&#8221; custom_padding=&#8221;||||false|false&#8221; header_2_text_align_tablet=&#8221;center&#8221; header_2_text_align_phone=&#8221;center&#8221; header_2_text_align_last_edited=&#8221;on|desktop&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"text\">Casos de \u00c9xito relacionados<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#EE3235&#8243; divider_weight=&#8221;8px&#8221; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; 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